Sharing the development "business" of the two or three-tier city forum

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I think we have a lot of friends around the forum, some time ago a grid and Lou blog on the development of some local forums to do statistics, some of the two-tier cities in the overall development of the Forum to be significantly better than the first-tier cities, which the annual profit of Yantai forum can be maintained in tens, This is a pretty good situation for a second-tier city. And this is not uncommon in second-tier cities, perhaps you may say that some of the first-tier city forums, such as Beijing, Shanghai Fans Forum has more opportunities than second-tier cities, but I would like to say that the opportunities and challenges coexist, if you do not have enough resources, It would be wise to position your forum User Center in a lower-end market such as a second-tier city. And I have a two-tier city of the forum, do not profit now is not "brilliant", but also can feed themselves, and I run it at the same time, summed up some experience.

The local forum's population positioning is more accurate than the first-tier cities, because the second-tier City forum is certainly not as good as the first-tier cities, and the per capita consumption capacity is also long and short. In such a large environment, we have to make an absolute reasonable use of their own resources, because through operation, I found that the second-tier city people rely on the brand more than a first-tier city, so we should be in the second-tier cities, a fixed group of the absolute effective transmission, It is important for the development of the forum that everyone can know the business of this website or website when talking about it. To put this foundation in prison, for future development is very helpful.

Second-tier cities have a much larger use of connections. So the starting point of the second-tier city forum must be from their friends and interpersonal relationships, first let them become my supporter, flame, both get their support, but also let them to their friends, so the accumulation of every bit, in addition, if possible, I think we are running a forum, It's best to have an offline entity store as a breeding ground for brands. After all, the size of the two or three-line city is not big, if your forum has a certain degree of visibility, then have an offline distribution center for the forum to improve the awareness of quickly, people will think this is not a virtual thing, as if I have been a mobile phone enthusiasts forum, and I also do mobile phone sales, Then in the actual operation of the forum I can be very good to the active users to their own real buyers, from their body my purpose is not to make money, but to them as the basis for further expansion, this is the second-tier city unique network advantages.

It is said that the forum in the operation should grasp the main points, for the forum's profit model did not say in fact about the profit, I think it is the most want to know things, this is indisputable and do not have to be embarrassed. After all, making money is the ultimate goal of most friends to do the website, then for a second-tier city, the profit should be from which aspects to carry out?

As mentioned earlier, the two or three-line city is not big, we are not very difficult to profit, but in the profit should pay attention to the selection of information.

First of all to have a business information sorting, will be different business information in different forms, from which to filter out the potential to put online advertising businesses, in general, these businesses face more customers have the habit of surfing the internet, such as the youth-oriented fashion clothing stores, beauty salons shops, supermarkets, bath centers, These businesses are generally not bad money, and often hold a variety of promotional activities, need publicity. and to pull ads to cooperate with the merchant when trying to relate to their website theme.

For different businesses to design targeted advertising model, and provide a reasonable price, in the price can use the psychological characteristics of consumers, offering preferential schemes to make comparison and choice of merchants, easier to facilitate the transaction. Second-tier cities value more than one penny, can not have the idea of not honest, also can't eat a big fat, in the advertiser cooperation, must be ready to the relevant data, such as the number of users, user activity, user characteristics, the number of posts in the city's current popularity and visibility, The data will be ready to apply to users, so in good faith at the same time can improve the success rate of our cooperation. However, we also have to follow the results of cooperation, which is responsible for the customer, but also for their own system to improve the necessary.

In fact, compared to doing SEO, the local forum is more inclined to the user's accumulation under the line, in other words is the support of local users, because the search engine to the flow although a lot, but often the target group and the search crowd does not match, and can not be completely converted to our loyal users, so from a certain point of view, ask others to do SEO, Rather than spend some money on the forum function upgrades and membership services, this is the most pragmatic approach, not large, in their own two cities to make a name even if it is a successful step.

Finally want to say is the forum itself to profit, but also want to think about the needs of users, if your forum is only a process of information exchange is clearly not enough, in addition to providing the necessary topic exchange venues, the necessary forum to provide second-hand goods trading and job recruitment projects, to enhance the popularity of the forum is an excellent way. Above from my website

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