Sharing the secret of the article expansion in the station--thinking strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the face of different types of Web sites, as editors often feel that there is no content can be edited, no content can be extended, to collect down a little processing, search engines do not pay, bitter brain a lot of people in the station editing friends. Today I share the site of the extension of the tip of the article-thinking strategy, so that the station editor is no longer a problem.

Conventional thinking

Many of the editors in the station when editing the site, usually through the collection, a little bit of modification, then posted on the site, or through a number of articles grouped together, and then to organize the release of the site. Or aiming at a large portal station, for their own edited site check in to sit for a slightly modified then edited and updated to the site. This is the current small and medium-sized Enterprise station and personal site used in the General station editor thinking strategy, and large portal sites will usually have a set of their own editorial strategy.

Positive Thinking

I give an example to explain, convenient for everyone to understand. The author of "Spiral steel pipe" this keyword to explain how to use the forward thinking of content editing. The author in accordance with the "Manufacturer, production raw materials, production technology, production equipment, sales market, price market, purchase market, user quotes, market, pay attention to market, use quotes, aftermarket, development extensibility" to expand the site content, these content is usually the original, is not the site of many related industries in the Internet, and these content is often not in the Internet search, these content must be familiar with spiral steel pipe or the manufacture of spiral steel tube manufacturers, vendors, agents, raw materials providers can complete this information through the form of the expansion of the article, and through the article keyword layout, a little link ring , it is easy to improve the quality of the site content, often these content is more popular search engine favorite.

Reverse Thinking

Often many editors overlook these "flaws, no after-sale, no quality assurance, no integrity assurance, harmful to the human body, the use of hazards, contain harmful substances, not in line with national standards, such as the existence of factors, such as" Spiral steel pipe "Of course, will also contain several factors, As an editorial staff in the station must be in the forward thinking and reverse thinking to layout and rationalize the expansion of the post. But the prerequisite is to be familiar with an industry or a product, otherwise it is difficult to find these relevant information on the network.

User thinking

Often the existence of the site is mainly to enable customers to find him want information, search engine is for the user Service, then the site exists since it is also for the user, as a webmaster to do all the site content must stand on the user's position to rationalize the layout.

From China Internet Network Information Center (CNNIC)

◇ by the end of December 2011, China's internet users reached a scale of 500 million, reaching 513 million, adding 55.8 million users throughout the year. Internet penetration was up 4% from the end of last year, to 38.3%.

◇ the size of China's mobile phone users reached 356 million, accounting for the overall netizen ratio of 69.3%, up from the end of the year 52.85 million people.

◇ home computer Broadband Internet users on the scale of 392 million, accounting for home computer internet users ratio of 98.9%.

◇ Rural Netizen Scale is 136 million, increase 11.13 million than 2010, account for total Netizen proportion is 26.5%.

◇ The 30-39-year-old people in the internet increase significantly, up from the end of 2010 to 2.3%, to 25.7%.

◇ the proportion of people in junior middle school education has continued to increase, from 32.8% to 35.7%.

◇ the proportion of Internet users using desktop computers is 73.4%, down 5% from the end of 2010, while mobile phones are up to 69.3%, and their usage is getting closer to the traditional desktop computers.

◇ 2011, Internet users averaged 18.7 hours a week, 0.4 hours more than the same period in 2010.

◇ by the end of December 2011, the total number of Chinese domain names is 7.75 million, of which. The total number of CN domain names is 3.53 million. The total number of Chinese websites is 2.3 million.

According to the data given by the China Internet Information Center, as an editor in the station can not be based on the characteristics of Chinese netizens to sit, according to the different types of netizens for a certain industry or brand and product demand for a guessing content editor, after one months of testing to see the effect, According to the user needs love to start is not a lot of acquisition of a little processing of the effect of good.

Business Thinking

Editorial site can also from the business thinking point of view, often many businesses are extremely seeking to quickly start their own brand to develop a series of questions. Or into user-oriented policies, marketing policies, service policy, investment policy, Operation Policy, talent strategy, management policy and so on to carry out the relevant terminology to explain the article information, remember that these are business or team business secrets, usually is not allowed to leak, can be a general explanation of the concept, do not need to point so clear , after writing can be updated on this site, can also be sent to the corresponding industry information platform, and then bring the original address can be. This is to meet the station editor and article outside the effect of the broadcast.

Third party Thinking

Editors can also stand in the third party thinking point of view to edit the post, third party usually refers to "third-party services, Third-party Logistics, Third-party certification, third-party procurement, Third-party testing, Third-party financing, third-party recommendations, etc." can be in accordance with these site content expansion around the relevant brands or products or website keywords for third-party thinking extended editing.

Marketing Thinking

The editor in the station can carry on the writing station article according to the marketing angle, can be around the "volume of the target, such as sales, profit, market share, etc." If you want to upgrade the brand can be from "visibility, access to customers, and other objectives, such as market development, new product development, sales, existing product promotion, etc. "The corresponding content with the text information description can be." These articles are often the technical nature of the article, published in the station and do a good job in the article optimization and page, plus the appropriate outside the chain entrance, it is easy to do the article ranking.

Summary: As an editor in the station, you must have a very deep understanding of their industry or brand and products, if you do not understand their own brands and products and cultural information, it is difficult to do the above mentioned in the station to expand the thinking strategy. Whether it's a professional soft writer or a professional editor, you have to understand what the core content of the content is to be edited in order to facilitate the extension of the site's articles.

Article from Citic Steel Pipe Co., Ltd. feeds source URL: http://www.zxgangguan.com/

The secret of article extension in station--source strategy of material