Shark: A search engine cake principle analysis

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A fixed size cake, the more people who divide the cake, the less the cake to eat. The site is such a cake, the weight of the site is usually concentrated in the home page, from the home page and then assign to the table of contents pages last. And the allocation of weights is done through links, the more pages in the home page links, the weight of each page is relatively lower.

So we suggest that the link on the home page to do less to do as little as possible, the ranking does not help the link as far as possible not to put on the home page, some of the rankings do not help but must exist links to the pages, such as: about our page. To be shielded by JS, NO follow, or by a robots. Other useful links on the home page to share the weight will be higher. If some of the pages are particularly important, how do you deal with them?

Search engine browsing habits and people's browsing habits are the same, but also from left to right, from top to bottom for browsing. If you want to get a higher weight on an important page, you should put it on the top left, so you can share more weight. This is why the navigation column to share the weight than the general internal page weight reason. Based on this principle, we have to put important links, valuable keywords into a relatively forward position. This will help the user experience, your ranking also helps, why not!

Many people like to imitate Sina, NetEase, Sohu and other portals, that large portal site layout will be more reasonable. But in fact, if you are an ordinary website to learn their style to layout pages, may not be able to help you. As you do not have the foundation, to forcibly learn others advanced martial arts, it is very easy to go insane. Did you notice that there are hundreds of links to the front page of the portal site? Some people will say, you do not say that the more home page links, the lower the weight of the score? Then why Sina, NetEase, such as home page links have 500 or so, why is the same as good in the pages? In fact, this is not contradictory with what I said, the portal site in the high weight is due to two reasons, One reason is that the search engine assigned to the portal site's weight is particularly high, the cake as a metaphor that is Sina is a giant cake. Even if there are more people in the cake, everyone can eat full. The second reason, Baidu gives the portal site inside the weight of the page is also quite high. So there's no need to be surprised at the front of the blog.

Often see someone scold Baidu ventilation, 8630.html "> Sometimes people really wrong him." is not often seen such a phenomenon, the site included in the pages of a good, suddenly found inside the page has been significantly reduced, but not a few days, included and restored. Why is this happening, the reason is very simple, I said that everyone knows?

Since there are so many spam pages on the internet, Baidu hope that the top of the site is to help the user, so developed a set of their own strategy, each page to be included, it will be higher than the threshold set by Baidu, below the value of the page will not be included, or even included will spit out. General Web site new content, will appear in the home page-on the homepage of the inheritance of the weight is the most valuable. Such an inner page as long as not content too rubbish, will soon be included. To the Baidu monthly update inside the page, due to the site content update speed too fast, included page link has been removed from the homepage, the weight is lower than the value of Baidu's valve, the end of the page included in the reduction of the phenomenon. But why was it later included?

This is because the weight of the site has been promoted, all the pages, columns also the weight of the increase. End weight again higher than the value of Baidu's valve, so it was newly included.

Through the above analysis, hope to let you know, the number of collected is only superficial phenomenon, and we should learn to see through the phenomenon of nature, only in this way, you do optimization will be more confident.

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