Sharp's exit from the deficit is starting to become more aggressive in the Chinese market

Absrtact: Sharp, who has emerged from the deficit, has gradually begun a more aggressive market strategy in the Chinese market. The reporter learned from the recent sharp spring new experience meeting, in addition to its advantages of large size products, this year sharp in the Chinese market product layout will also extend to the low-end,

Sharp, who has emerged from the deficit, has gradually begun a more aggressive market strategy in the Chinese market. The reporter learned from the recent sharp spring new experience meeting, in addition to its advantages of large size products, this year sharp in the Chinese market product layout will also extend to the low-end, channels from large cities to small and medium-sized cities and electric business expansion, the goal of "competition for each level of the TV market segment."

Sharp said that the display of technology upgrades, intelligent standard, the new manufacturing model and profit model, the electric business channel and the traditional channels of comprehensive competition and other factors, making this year's TV market situation more complex, sharp in China will take a "more proactive, more open attitude." The reporter learned that, in addition to Lenovo, the Hundred-Vision (600637, shares bar) cooperation, Sharp this year plans to work with more software and content vendors.

Sharp (China) audio and video system business Headquarters planning market governance salt See Health Introduction, sharp this year will be "troika" to deep into China's color TV market, in the large city market will still be 4 K, smart, oversized screen products to further expand high-end product sales, and in the small and medium-sized City market with cost-effective products to expand, strengthen logistics, After-sale system, adopt the more localization operation mode, strive to realize multiplication development. In addition, in the electric business channel, will work with the major electric platform to develop a product line suitable for the electric business channel.

Following the Changhong, TCL, Skyworth after another color TV enterprises began the pace of the Internet transformation. Tuesday, Konka Group's new chairman Wus far announced Konka Easy terminal + Easy platform "1+1 strategy", said Konka will build the domestic first intelligent TV Internet operating platform, and refers to Konka will stop the development and promotion of non-intelligent TV.

Last year was affected by policy adjustment, such as the overall performance of color TV market cooling, from the Internet industry competition has brought great challenges to color TV companies. At the end of this year, including Changhong, TCL, skyworth manufacturers from the water test Internet TV products, to the overall layout of the Internet transformation strategy, to seek business model changes, and constantly proclaim their own Internet transformation determination.

Wushuan said that the introduction of Internet thinking, prompting TV screen applications into the video, games, health, education, payment and other new areas, the traditional single industry to the integration of many industries, which has its own professional manufacturing, supply chain management, quality management, after-sales service and other advantages of the traditional color TV manufacturers to bring opportunities.

According to his introduction, Konka "Easy terminal + Easy platform" of "1+1" strategy, easy terminal refers to extremely intelligent and easy-to-use Smart TV terminal, easy platform refers to the open and easy to enjoy the interconnected platform. This Konka released the dazzling 9800 series, cool 1800 series, easy color 6600-6800 three series of new TV products, but also launched with the simplest operation mode, can control the set-top box and other infrared controls in the home "easy control" remote control. He also revealed that Konka will invest 150 million yuan for information system construction, to create a platform based on logistics, services, debugging integration, to achieve 0 distance service.

Konka Group President Liu Fengxi said, easy platform will be content, application vendors and peers across the full open, to provide users with more and better based on intelligent TV experience. He revealed that the future Konka will stop the non-intelligent television, not the development and promotion of Internet TV, increase the intensity of intelligent television, "The goal in two years time will be active users to tens level."