Shell again war smart watch market

After the introduction of the first generation of smart watch Geak watch last year, the Shell Smart dressed CEO Xu Peng said he was stimulated: "People ask are: what is this product?" Why is the phone so small? Few people really admit that it is a watch. ”

After the introduction of the first generation of smart watches 500 days later, the Shell Electronics officially released a new generation of smart watches.

Wearable equipment has also gone through the "concept of fire, sales light" of the early stage. Shell Electronics CEO Guxiaobin to the "First financial daily" reporter predicted that the field is about to usher in a real outbreak, "the first quarter of next year, the entire smart watch sales and market heat will be very amazing."

Guxiaobin told the first financial daily reporter, from last June released the first smart watch to now, the Shell Intelligent Watch orders in 500,000 units, but because of the screen technology and other reasons, the actual sales volume did not reach a number.

Shell Electronic software Vice President Yu Haidong to the "First financial daily" reporter revealed that in the round screen cost, open mold cost reached 500,000 U.S. dollars. And this TF circular screen is characterized by daytime strong light has the characteristics of electronic ink paper display, the normal display when there is gorgeous color.

At the same time, smart watch hardware and software to build also need to revolve around the circle. According to Shell Electronics, the overall cost of a generation of products increased by 70%.

In addition, the Geak watch is built with sensors such as gravitational acceleration and gyroscopes, as well as a built-in Bluetooth and WiFi chip. In addition to its own "heart rate monitoring", "pedometer" and other applications, but also built-in application store, can directly on the watch download including WiFi universal key, clock alarm, remote control rotor and other applications.

A hardware insider told reporters it was a more imaginative approach to "make smart watches a steward of smart devices and sensors".

For the first generation of smart watches that were launched more than a year ago, Guxiaobin gave it a score of 7.5 points, and the second generation of products to give 9 points of evaluation, "there are 1 points in the main difference, the product is officially on the market to see the effect of voice applications, as well as the number of dials and app also need to continue to make up lessons." He told reporters.

Yu Haidong to reporters frankly: "Killer application is we have been assiduously, no one has been able to pat chest said he found strong demand, killer application is still in the exploratory period." ”

He told reporters that the current Shell intelligent Round Table is applied to more than 100, at the same time for developers to provide an open SDK download for the round smart watch to add more creative elements.

Not long ago, a survey by GfK found that smart watches were not dominant in wearable devices, and more than 30% of users lost their enthusiasm for the devices 6 months later.

On the other hand, the industry is becoming more competitive. A study published by Canalys, a market research institute, showed that 2014 shipments of smart wrist-belt equipment will be more than 8 million units, and shipments in 2015 are expected to increase by twice times to 23 million units, with shipments expected to increase to 45 million by 2017.

"Mobile smart hardware, the use of user debris time is the key to success or failure." Yu Haidong that the current user pain point is that everyone is too busy, need a watch more intelligently to the debris time is easy to leave out the problems and even safety issues. For example, when you walk into a room, instead of lighting the light by pressing the button on the smart watch, the lamp is perceived by the watch as I walk into the room and turn on the light automatically. From this perspective, the key to competition is who fragments time to use well, the user bit habits accumulated. ”

and whether the future smart watch will be like the smart hand ring as big as the price war, Xu Peng's view is that "price war often means the cost of the exquisite and quality of compromise, into a cycle of cost, and smart watches are about to enter a more subdivided market, the current Nutshell smart watch positioning is business and geek people, Don't think this is the main battlefield of millet. ”