Shell Network to enter the field of female health, the introduction of professional preparation of pregnancy applications

When I first saw "graduate student", I was very surprised to tell you the truth. It is really unexpected, for what reason, Shell incredibly out of a preparation of the app, plus this app was born in an older single male youth leadership team, the attention of such a meticulous user needs the matter itself is very interesting.

"Graduate" is the shell team produced a new app, the main female preparation of pregnancy management. The specific approach is to help women understand the concept of basal body temperature (BBT), and to continuously monitor and help women develop a recording habit of basal body temperature through products. On this basis, through the analysis of the basic temperature data, to help women who want to have babies to predict ovulation period.

The main function of "graduate student" also revolves around the basal body temperature record to carry on the design, in the record content, in addition to the regular body temperature, but also has some recent life condition as well as the physical condition choice, but also has the special record ovulation test paper the photographic recording module. Users can record their physical status as comprehensively as possible and are easy to operate.

After recording the data, the "graduate student" automatically divides the body temperature curve according to the female's physiological period, and also has the standard reference curve to assist the user to understand the significance of the temperature curve. In addition to this, there are rich popular science content from the nutshell, to help users understand all aspects of the preparation of pregnancy knowledge.

"Graduate students" in the design of a great effort to consider the use of the scene, and based on these considerations as far as possible humanized design of the app interaction. "We want our design to be professional and serious, but at the same time it's a warm feeling," he said. "We want to eliminate the anxiety of users when they use products and focus on their temperature data," the UI designer Baiyun told me. ”

In and nutshell founder Ji Exchanges, he said such a word: "The essence of science, is to bring advanced lifestyle to some people." "This is the purpose of the Nutshell, and it is also the real logic of the shell beginning to enter the mobile Internet field through graduate students."

In fact, in China, most people regard pregnancy as a natural thing to do with babies, the corresponding situation is that, from the preparation before pregnancy to the physical condition of pregnancy monitoring and so on a series of processes, the scientific and effective preparation of pregnancy is scarce, coupled with the increasingly severe urban environment, has caused more and more tragedies, For example, more and more women who want to have a healthy baby will encounter abortion, unhealthy fetus and so on. In fact, there are many examples of women's good friends have experienced, feel able to help others in their own way is consistent with the value of the shell. Ji told me so.

In addition, the choice of women to prepare pregnancy tool also has a very realistic sense of thinking, first of all, the shell network bearer content, more than half of the content is related to health, while female users are accounted for the total number of users in the Nutshell 40%, so women's health is a good entry point, and the ability to realize and commercial potential is relatively high.

It is particularly worth mentioning that the "graduate" product manager Zhao is a medical professional, have the relevant professional knowledge, she is particularly able to understand the importance of the preparation stage, coupled with their own good friends, a succession of because of the effect of the pregnancy stage after losing the baby, Zhao hope to use their knowledge to do something, Change these conditions, and with the Shell developed a "graduate student."

App,36 Krypton has been reported many times before, for example, "Tienne" "Peanuts" and "big Aunt", there is a focus on body temperature detection of intelligent hardware products raiing, these products are acacia logic to consider the follow-up development, such as strong tools, and then turn to the community, can also extend to O2O direction, or with wearable equipment and so on. For the "graduate student", relying on the nutshell of the Community content, "graduate student" is easy to create on the content and competing goods to pull away, relatively professional content can also become a tool to supplement, further enhance the user's stickiness.

Currently, the "graduate" iOS version has more than 200,000 downloads, and has three times to obtain the Apple App Store official recommendation, as of now has helped more than thousands of people successfully pregnant, Android client July 14 online.

From the previous "understanding", to the present "graduate student", we see that the shell is making its own content in the mobile end to make a new play, not to be tough to move the content to the mobile end, to create a mobile "shell reader", but through the content generated scenes, consider the content more vertical application mode, Expect to become the next growth point in the nutshell.