Shen Dongjun is the first person to be promoted by Belgium's top quality cutting diamond China

Belgian officials awarded the honor to foreigners for the first time October 31, the Beijing National Convention Center, the stars Bright. The "Oscar" reputation of the jewellery industry "HRD Awards2013" awards ceremony held at the Beijing National Convention Center. In addition to revealing 5 design awards, the site also issued a special award-"Belgian top quality diamond China to promote the first person," Shen Dongjun jewelry President of the title. It is reported that this is the first time Belgian officials to grant this honor to a foreigner. The governor of Antwerp, Belgium. Bell (right), China jewelry and Jade Jewelry Industry Association vice President Sun Fengmin (left) awarded to the President of Shen Dongjun (middle) "Belgian quality diamond China promotion first person" title Belgian Antwerp, with Israel Tel Aviv, the United States New York, India, Mumbai, and said the world's four major diamond cutting centers. Among them, Antwerp has a reputation as the world's diamond capital. About half of the world's diamond trading is done here, and the "Antwerp cutter" is synonymous with perfect cuts. "The first time to see the quality of Belgium cut, was her precise symmetry and dazzling fire color conquer, she almost meet my entire imagination of diamonds, but also Chinese consumers should enjoy the luxury experience", Shen Dongjun will never forget the first time to see the Belgian cutting diamond scene. Determine the quality of diamonds 4C (cut, color, clarity and weight) standards, cut is the only factor affected by artificial. And 15 years ago, Chinese consumers buy diamonds only ask size, do not ask other, businesses also put the main focus on the "price war", the intention to emphasize the size and ignore the cut workers. has been engaged in the industry has a great expectations of the Shen Dongjun, concluded that the market will be from the "price war" to "value war", quality will eventually replace the price, become a magic weapon to win the business. In 2002, Shen Dongjun began to import the Belgian quality diamond cut into China, which caused a large earthquake in the industry, the entire jewelry industry began to "price war" to "value war." Value, not only in discovery, but also in sharing. At first, the salespeople at the psychic store were in a mood of resistance-they used to sell diamonds at low prices and now prices have changed and they don't know how to sell. "Sales staff put two different cut diamonds in front of consumers, let them to compare the difference between." "Slowly, the most popular common diamond in the market disappeared from the store of the psychic jewelry, and the salesperson slowly adapted to the process." After more than more than 10 years of market cultivation, today's consumers appreciate the charm of diamond fire color, "Belgian quality cutting workers" has become the necessary conditions for people to buy diamonds, this cannot but say is Shen Dongjun credit. In 2012, the Belgian sales figures in China showed that greater China has become one of the largest export markets for Belgian finished products. 2012 in September, Shen Dongjun in the jewelry industry again set off a small shock, the world's largest trade agency EDT to increase the investment in the spirit of jewelry, and the "Blue Flame" patent complete handover to the psychic jewelry. 2009, a new generation of 89-slice diamonds "blue fireFlame "was seen as a revolutionary breakthrough in the last hundred years since the invention of diamond cut in the 57 cutting plane in 1914. Shen Dongjun is acutely aware that it is a technological innovation that is likely to change the pattern of the entire jewellery industry, and he has made a bold decision to introduce the patent to China and sell it exclusively. Shen Dongjun This chess is extremely beautiful: As of August 2013, the latest data show that in China, more than 60,000 households have a new generation of diamond "Blue Flame" cumulative sales breakthrough of 1 billion yuan, the Chinese jewelry industry, a single product sales record! The introduction of Belgian quality Diamond, Stable established the channeling of jewelry in the industry's leading position, but Shen Dongjun not satisfied, the top, is his goal. In the 2009, he led the Tong Ling jewelry to conquer the always harsh, picky, famous film festival organizers to become a special jewelry festival, in this world's attention on the international arena, through Zhang Ziyi, Zhang Yu, Kerry? Mulligan, Julie Ann? The appeal of international stars such as Kohler is being shown around the world. The two sides have been cooperating for 5 years, according to The insider, 2014, the Tong Ling Jewelry will become the first-class sponsor of the Berlin Film Festival, Shen Dongjun is doing a larger layout ... At this point, the Shen Dong of the overall expansion of the territory began to show signs. He himself has become a guest of many international dignitaries for his outstanding contributions to the business and cultural exchanges between the two countries. Belgium, September 27, the "Diamond Capital" Antwerp, Shen Dongjun received by the new Belgian king. This was the first visit to Antwerp since the coronation of King Philip in 2013, and Shen Dongjun became the first international jeweler to be interviewed by King Philip. When all the jewellery tries to give a special meaning to the brand through "Love", Shen Dongjun to the idea of "cherish for the next generation", emphasizing that the purchase of diamonds is not only a consumer behavior, but an emotional investment behavior. "A jewelry, when you find a unique market positioning, you have no competitors, do not have to first, must be unique." "The 44-year-old Shen Dongjun, who spent most of his 16 years persuading women and men, Lin Jiaxi The Belgian Consulate General in Shanghai, Cathy Buggenhout, said:" The Belgian diamond has stolen so many Chinese hearts, Shen Dongjun has done nothing, ' Belgium's best cut diamond China promotes first person ' deserved. "About channeling jewelry Tong Ling Jewellery Co., Ltd. (Tesiro) is an international high-end jewelry company, the Sino-foreign joint venture, the world's largest diamond cutting trade agency EDT is its important investors." Channeling Jewelry, the Berlin Film Festival designated jewelry, the first to bring the Belgian high-quality cutting diamond into China, the first with the spacecraft into space jewelry brand. The new generation of diamond "Blue Flame" was presented to the Chinese government as a Belgian national gift. Always committed to creating for customers worthy of "for the Next Generation treasure" jewelry. To date, the company has opened more than 300 franchised stores in China. Its exclusive sale of a new generation of diamond "Blue Flame" is renowned worldwide, is AntwerpThe results of close cooperation with China, each "blue flame" with HRD Antwerp certificate.