Shen Xiaojin: What to do to save you My network company

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We were born in the era of reform and opening up, unfortunately, I did not catch up with the government's economic boom. Faced with the fact that we have no choice, we do not have to complain that the era is not in line with our ideal environment, we can do is to face the reality of the society. We have no chance to experience the piece of the Cultural Revolution (28 bicycles, Shanghai brand watches, sewing machines), but we are fortunate to see a well-off life in modern society. Living in material enjoyment, spiritual enjoyment is rich in today, we feel the most profound is the internet for our convenience and development opportunities. We can see: Since the Asian financial crisis of 97, China's Internet has undergone tremendous changes, from Ma Yun's "China Yellow Pages" began to appear in the Internet economy, to Sina, NetEase, Sohu and other major portals lock a large number of Internet users, from 3,721-100 degrees, Google to seize the Internet product or service channel market. The changes we see are in sight.

10 years later, the outbreak of the 2008 end of the global financial crisis, this round of the crisis by Alibaba, such as internet companies feel the first, and save small and medium-sized enterprises are the internet companies are scrambling. Guangdong is particularly obvious, according to the data shows that Guangdong accounted for the first of the national GDP in 09 years, a labor export trade as the main economic element of the province, the Internet is dependent on the traditional channels can not be replaced. This year, from the Guangdong provincial party secretary Wang Yang, the group to invite Ma Yun, hope that Alibaba groups to open up the Guangdong market This can prove: The government's recognition of the Internet economy and support is imperative; the internet plays an irreplaceable role in promoting the development of small and medium-sized enterprises. Ali such enterprises, are planning for the future of small and medium-sized enterprises, to help small and medium-sized enterprises to achieve online marketing. You can be sure that online marketing will be another good medicine to save the whole economy.

In 06, I ran a small network company, mainly to provide basic services such as construction stations, but later, because of the two or three-tier city users and service costs are too high, and profit margins are very low. It's hard to support a company's benign operations. It can be said that food and tasteless, tasteless. Had to close down after 2 years. Because in our group silently in the Internet struggle hard people, get no recognition, get no return. Because the development of the company must be to support the profit. Companies that do not have a guaranteed profit will certainly not develop healthily. My internet company is virtually non-existent. We can look up and see how many of these internet companies are around? Maybe it's you!

In the environment of combination of market economy and government economy, it is difficult to keep abreast of the development trend of the market without core technology. So for our group of "vulnerable groups", how to save themselves? Is waiting for government rescue, or drift, is directly declared bankrupt? I'm afraid most of them are complaining about not getting special funds, no good products, no market. In fact, why can't we look for the reason from ourselves, from the values, skills to change themselves, so that they can be promoted!

It is true that small internet companies in our hinterland simply cannot achieve a qualitative leap in technology. So what do we have to survive?--is the marketing!--is the service! The product itself is not any vitality, only we use our sales team to give the product vitality. Then, we do in the local market choice main products, we should consider from what aspects?

First, whether the product is popular. Most of the online market in the mainland is entrepreneurial, workshops, traditional enterprises (institutions) or individuals (teams). The first thing they need to do is to move their businesses to the Internet. This is the need for a purely basic product or service. such as construction station, space, domain name, post office and so on. Therefore, in the local market, or to the basic product and service-oriented. So that you can occupy more users.

Secondly, the product function is complete. Any one of us to buy things, is to buy a cost-effective products, then the SME boss in the network marketing, always want to do all the projects. such as building stations, website optimization, video broadcasting, online communication, bidding, business opportunities, mass message, mass mailing group, and so on. This is what customers really want.

Third, the price problem. When the products meet the needs of customers, customers are considering the problem of investment. Therefore, a feature gathered at reasonable prices, inputs and products than (return) of high products or services will be favored by small and medium-sized owners. Also consider whether the price of the product has a reasonable elasticity of space, because each consumer has the mentality of taking advantage of. So the price is too low, you can not do promotional activities, the price is too high, consumers simply can not accept. Only according to the scientific accounting and market prices to price, is the most reasonable.

Four, technical problems. The Localization network company is in the technical aspect to have the serious insufficiency, because the technical talented person all gathers in the coastal developed city area. So in the selection of product agents, we must consider whether the product itself requires a lot of technical costs, whether it can be systematized, standardized, batch production (production).

If you can, then you can do a professional marketing and services. Will not be affected by technical bottlenecks to the expected effect and quality of service. and pure fool-type products, for dealers in the market cycle development, is also extremely unfavorable. Because it is too simple, you sell the product to the customer, the customer does not need you to provide him with any technical support and service. This leads to fewer opportunities for positive contact with customers. This is also detrimental to the virtuous circle. For example, the next year's renewal and value-added services will be difficult to market grafting. Therefore, we choose products, not only to grasp the degree of our technical acceptance, but also in front of the customer has a certain threshold, because only the choice of high viscosity products, we can have more opportunities to direct contact with customers. China does not have a reason: a Long life love! Put it in business communication is also very appropriate.

Finally, whether the product is forward-looking. Any product, must conform to the market development trend and trend. Otherwise it is too easy to be eliminated and unsalable. Therefore, choose products do not choose to follow the style of products, must be a comprehensive inspection of the manufacturer, do not be confused by the concept and appearance. Of course, the choice of products can not fall into the product vortex, we need to stand in the market angle and the height of the trend to judge, the company's management needs to have a higher professional quality requirements.

Choose a good product, it is equal to solve the product, technology, resource issues. The next step must be to work on team building and marketing.

"Flame!" We have to believe in the strength of the team. In today's market environment, you can also like the reform and opening period, a person alone to do some of the earth-shattering cause? It's almost impossible. Therefore, in the team building must have a reasonable staffing structure, willing to invest in the early stage, and recruit the right talent. Below we simply communicate how to build an advantage team.

Staffing. Before there are many agents are "family-style enterprises." Two or three of our own, plus two or three clerks. Own three people are usually one to do the general manager, one to do logistics, one to do the technology. Such personnel configuration, is equal to three salesman to raise three management layer. Such a structure is obviously unreasonable. The result must be death. Because three of people's business ability is stronger, also not enough to support the entire company's operating costs, let alone profit. If 15 business, with a technology, a general manager, a supervisor, a customer service and logistics. This makes it easier to make a profit.

Upfront input. Early to the formal talent market and other channels to recruit new people, all need cost. Personnel's professional quality, enterprise culture, business ability, product knowledge training links can not be less. Your salesman goes out to represent your corporate image. Otherwise it will outweigh the gains.

Recruit the right people. A person introverted personality to him to do sales, he even the guts to speak, no courage to worship, how can he do good sales? A strong technical person, to him to do sales management, is also extremely unreasonable. Good people do good things, only in this way will be twice the effort.

Give the team a sense of security and security. You spend a lot of money to cultivate a team, because some of the bars are not in place, it is easy to lose heart. We should always pay attention to the short-term protection of employees and long-term protection. This will give employees a sense of belonging. Do not use the company's shares to give employees the blueprint, you know, the initial stage of the stock is worthless. So as long as in a lot of detail to do a bit (such as social security, welfare, cultural activities, in-service education), employees again tired they will feel that it is worthwhile. Your input will surely be multiplied. Of course, when you recruit early on the new employees have a campaign criteria, no later will be very "dystocia".

With the right products, a good team, then I can rest assured to do the market, the local market to fight is marketing. In the process of marketing, we should learn to segment the market and evaluate the market. According to the market to develop the corresponding strategy. (Follow-up to write about how the local network company to do a good job marketing content.) )

These feelings are I use money and blood and tears in exchange for feeling, in this oneself. Hope to get the industry inside the veteran's advice, but also hope you can use tolerant heart to give us these seedlings to nectar. The industry has been hit so hard that we don't want to hurt any seed that is hopeful. More tolerant, more selfless, more Thanksgiving. Believe that the day after tomorrow must be very beautiful!

Friendly tips:

This Saturday "Shenzhen Electronic Commerce Association" hosted a small and medium-sized enterprise Network marketing popularization project meeting. "G3 Network Marketing System," the press conference will be held in the same period! Currently identified broadcast media Southern Television (see the Notice: http://www.51g3.net/g3news/)