Sheng: How to build a traditional enterprise network marketing Department

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now mentioned E-commerce, is online shop, business, online transactions, Taobao, buy ..., these keywords are filled together. In fact, the real blue sea, is to do Project Enterprise network Marketing.

In particular, the author of the main office to do Pavilion design of this company, we recently received from the network 31 heavy work of a single, the amount is above tens of millions of. I have heard * * Information lectures, their students do central air-conditioning control products, do roofing system building greening, the boss through the network to millions of single, has to stage a speech. I believe that the future of network marketing, the bulk of talent absorption, lies in these traditional enterprises. A special contract millions of tens of millions of of the project enterprises, you participate in the business of any one, imagine the equivalent of selling on the internet how many shirts, how many bottles of BB cream?

Back to the beginning of this year, the group's a subsidiary of the boss, an epiphany, would have wanted to recruit a network management, the result of the recruitment of my online marketing staff. During the interview, I asked if I would take a picture, because he had a lot of engineering cases to be photographed, and second, I write something every two days to send to the company's website, it is so simple. Work for the first one months, I did two things, one is the company that 02 years to do the site pass off, their own hands-on in accordance with user experience and SEO two convenient principle, a new online site, the second thing is to open Baidu bidding rankings. It turns out that the changes brought about by these two things are fundamental.

My company in the inland city of Changsha, Hunan Province, to do logo signs project, and only convenient operation of the province's business, local peer network marketing starting point is very low. In my revised website and do Baidu bidding rankings, immediately the provincial peers in the network behind. Later I joined the Business-to-business network platform, and optimize the "Changsha signs", "logo signs" and other keywords to Baidu home page (fortunately, the company left me at least an old domain name), I also acted as a network customer service work. By the beginning of May, when I applied to the company to resign, left on the corporate website of the Mister Phone, has been ringing every day.

At that time came in very simple, because I believe that the future network marketing demand is the most popular, that is, these traditional enterprises, leaving is also very simple, network marketing is new things, let the company try for a period of time, but you can not always want to run horses, and think horse do not eat grass. I was in another company to participate in an interview, Mister's phone came, said to talk. The result of this talk is to transfer me to the group company, to form a network marketing department.

It's November now, and this department has been operating in my hands for 5 months, and is in charge of the network marketing tasks of 6 subsidiaries. The beginning is also very miserable, to me transferred to two people, a company clerk, a company network management, has not contacted the internet marketing, and then struggled to wait for the new site's revision. Now our department is 6 people, operating every month 2~3 million network marketing budget, from the site planning to SEM, SEO and other network promotion, and then to the network customer service single-handedly. At least three people have honed into SEM professionals in actual combat. Weekly to the Chairman of the network to submit the customer registration form, the number of customers in more than 20 (engineering business, but also the link under the cable).

If Admin5 has to do engineering network marketing, there are several points to share with you:

1, search engine is always the focus. If you do not do foreign business, especially Baidu is the focus. Your customer network application level is not high;

2. SEM is a magic weapon for quick entry. In addition to horse fast, there is stability is the first element;

3, must put the network customer contact right to grasp in the hand. Network Marketing foothold in the "marketing", the boss is looking at the end of the real thing. In addition to online customer service, the site's phone, preferably their own department can answer. So you count how many customers the network brings, is the real data to speak;

4, if your business development to a certain stage, in addition to the boss to show direct customer information, but also to the boss to instill the effect of network brand spread. We do a subsidiary of the Pavilion, each month to the cost of the magazine is 50,000, network marketing compared to already very province;

5, do engineering projects, understand the network technology can recruit, but just start if you are not very understanding of their products, then from the company's internal transfer to understand the product of the personnel is very important;

6, optimize your team's knowledge structure, to have to understand the establishment of the station (even if you can outsource the site construction), have knowledge of SEO, SEM, have to answer the phone and do online customer service, have the ability to write soft text. Unfortunately, like my business, there are 6 subsidiaries, 6 different Business directions: Exhibition display, architectural model, logo signage, animation design, industrial model, multimedia design (under construction), then my best way is only 1 people responsible for a company's network marketing work. This is the time to do a good job training, and do the role of the helmsman.

Okay, let's talk about this a lot. I will continue to share some of my experiences and personal experience in Admin5. I also hope to discuss with you the various methods of network marketing of engineering enterprises. Admin5 first, original not easy, reprint please keep this link (author Sheng http://www.mjcy.cc) Thank you!