Sheng Media CEO Qin to entrepreneurial management: to be crazy to meet the needs of users

(Photo: Sheng Media CEO Qingeo)

In Qingeo's dictionary, "entrepreneur" is such a group of people: there are ideas, very persistent, to better say that there are ideals, to the point of the bad is paranoid, but only enough perseverance to be able to succeed.

Since 2005, choose to return to work, from joining 265 to the auto) "Name=" Hl_tag > Auto, Qingeo in the Internet field to create their own business. The difference is that at 265, the Qin Dynasty more in the exploration of the characteristics of the local internet industry, witnessed the rapid growth of a Web site, and after entering the auto, Qin Youcheng for the enterprise's "Helm", witnessed the enterprise from the struggle at the edge of life and death, into the normal running track to the leap-type growth, "We are constantly accepting the challenge, Just like to see a mountain ahead of the climb past, looking back although it is done well, but below there is a higher mountain to climb.

Qingeo the entrepreneurial metaphor for design work, "the world's top 500 companies are always a radish a pit, your value is to make a screw, if you want to completely change the IBM compensation system, others will say you crazy, but in auto, I can go to plan, design its development path, To make this work people like and appreciate, the core is to maintain the shortest distance with users, to continue, crazy to meet the needs of users.

Qingeo that in the field of the internet there is no business is only you can do what others can not do, so they can only do better, follow the user needs to go is not the second law.

When I first came back from America, Qingeo in 265 completed the process of localization, "at that time did not understand the internet in China, if you ask me the trend of Internet development in the United States I can also say 123, but in the Chinese market I am basically the equivalent of a blind, because the environment, rules and culture have changed. By getting to know Cai wins ", Qingeo from 265 This website station simple operation mode to find out a lot of doorways, from the domestic Internet ecological environment, promotion methods to product operations, have laid a good foundation.

2009 Qingeo After joining Auto, has been thinking about how crazy to meet the needs of users, "very often the user changes quickly, we can not catch up." Qingeo recalls that in the domestic car sites are still in the release of information at the stage, auto first adopted the concept of "library" to integrate information, and introduced a level concept to distinguish between different cars, build forums to facilitate user interaction and sharing, "the first phase we meet the needs of users to choose the car."

But consumers have to buy cars, with the car, "in the purchase of the car link we set up a distributor platform, so that users can find the required vehicle corresponding dealers; in the car link online car mall; In the subsequent vehicle replacement link, there are second-hand car home (original vehicle 168) to match the needs of users."

Qingeo revealed this year auto will continue to revolve around "buy a car" and "use a car" to carry on the business.

According to data, there are more than 80 million private car ownership in China by the end of 2011, the average owner spends more than 5000 dollars a year on the car (including auto insurance, car wash, car maintenance, etc.), but the user actually does not get transparent information, "When you're doing car maintenance, 4S Shop will collect the hour fee, many owners do not know what the cost is, auto will first of all for these details to provide users with the right information; second, the online car supplies mall will refer to the B2B2C model, the introduction of more certified authentic dealers, establish a communication mechanism, so that owners can be assured to buy perfume, Seat cover and other automotive accessories. ”

Qingeo that, constantly follow the changes in the user can do a better service, in the process of continuous improvement, mobile and efficient management will become a key word. "We have a relatively complete product plan for mobile, we have the most users in the content of mobile Internet, and then we will use the features of intelligent terminals to upgrade the related application products." And from another point of view, the company rapid development and integration, to the staff put forward high requirements, at present we have introduced a large number of managers, the original backbone of staff training to upgrade, so that can be consistent with the pace of enterprise development.

Not long ago, Qingeo finished reading the "three pairs of shoes" written by Zappos founder Hsieh, further understanding of the company in the early return for shareholders, but also to make employees happy, satisfied, and create social value, "because there is no reliance on too many external forces, the company staff are very sense of crisis, we work intensity are very large;" But after reading "Three pairs of shoes" Then I understand that only the true love of this thing, feel the value of their own, will have a greater motivation, this year we will go more in this direction.