Shengdong 51 Game details: Borrow power giant six months to cover internet cafes

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April 15 Morning news, social networking site 51.com today announced its game platform online operation. 51.com CEO Shengdong East in the acceptance of SINA Technology exclusive connection, said 51 game project is just an attempt, will use the giant to push the team operation, half a year to cover all internet cafes.

51 game end to achieve a certain income

Sina Science and Technology: 51 game before and after probably prepared for a year, the test data situation?

Shengdong East: 51 The test period of the game has been maintained for more than six months. First in October last year we conducted a company, the Spring Festival before and after the nationwide 6 provinces and cities of Internet cafes testing, 3 middle, early April we also carried out a limited limit test. Probably put more than 50,000 51 game accounts.

Sina Technology: 51 Game revenue mode is how to set?

Shengdong East: The current player registration, play games are free, we do not have QQ games, such as the first generation of casual gaming platform so many of the charging function. At present, it is only to maintain the original 51.com website value of the virtual items of the revenue model, such as players become friends, friends between the virtual goods presented. No consideration is given to charging directly from the game itself, such as the VIP of the game. At present, we do not have too much income pressure, so the game can be spent in intensive cultivation.

Sina technology: How do you estimate the number of online people after the 51 gaming platform is launched?

Shengdong East: At the same time the number of online users is not predictable, although I have confidence in this product, but there are many uncertainties. However, the early days will focus on the potential of 51.com site users, the site now has more than 100 million registered users, active users close to 40 million, if this year we can convert over 5% or even 1%, it can be. Income, this year before the rush to make money, so I let them not push too much charge function. But the 51 game at the end of this year will achieve a certain amount of revenue, the future of the game business in the company's overall development and revenue accounted for the proportion will become larger.

Sina Science and Technology: 51 How much does the game project spend money to invest?

Shengdong East: 51 game projects, prophase preparation, research and development, testing phase, lasted nearly 1 years, before and after input of more than 10 million RMB. After the Spring Festival, we launched billion investment plans, the next 2 years will be mainly in the game project. 51 Games is just one of our products in the game field as an attempt. In the future we will have our own overall planning and strategy.

Borrowing giant six months to cover the national Internet cafes

Sina technology: Giant last year invested heavily in 51, the target is also community + games. What role will the Giants play in this game platform?

Shengdong East: In fact, 51.com early in the contract with Giants before the game project has been prepared, the cooperation between the two sides is icing on the cake. The role of the investment side giants, now more important is their huge team, 51 game platform through the Giants to push the operation of the team, within six months can cover all the Internet cafes.

Sina Science and technology: 51.com frequently increases the game investment, future will become one to net swims primarily, SNS supplement company?

Shengdong East: Although the company put a lot of resources in the game field, but the next three years, the company's management or social networking site SNS business as the core strategy for the development of the company, this is the base of 51 growth and the origin, will continue to strengthen, optimize, will not weaken. The next 51.com Internet business is certainly diversified, but SNS is the core, this will not change, around SNS we expand other business, including games and im. I think Tencent will not put its QQ instant Messaging core business position easily shaken.

Sina Science and Technology: how to see 51 game and Tencent game platform existence competition relation?

Shengdong East: Competition is inevitable. Any enterprise that makes internet in China, want to be bigger, can not compete with other home, but will certainly compete with Tencent. Tencent's product line is too long, more than 100, including nearly 10 products in the industry is in the leading position in the IM domain in a monopolistic position. The opponent is not formidable, can grow faster with the master contest. We will take a positive attitude, the right attitude to participate in the competition, and jointly develop the Chinese internet market, including casual gaming platform products. At the same time 51 is already a network of more than 400 people, has more than three years of growth experience, as well as Sequoia, Intel, giant network and other strong shareholder resources behind, we are very confident to participate in the market competition.