Shengzu: Implement the new 36 to combine private investment and promote the transformation of civil enterprises

Recently, "Implementation of the new 36 Special Symposium of the State Council" held in Yuyao City, Zhejiang province. The NPC Standing Committee, vice chairman of the DAB, economist Shengzu was invited to attend the meeting and delivered keynote speeches. Shengzu pointed out: "New 36" is a new opportunity to expand private investment. The key to implementing "new 36" is to promote the transformation of private enterprises, guide the private enterprises to grasp the crisis era facing the population urbanization, economic service, development of low carbonization, enterprise information, high-end industry, business internationalization of six opportunities to help China's private enterprises to achieve: from the low price to the pursuit of high value, from long to do fine,　　From the extensive to the intensive type of strong and big change, from the quick success to the evergreen, from the individual dispersed competition to the alliance, from the world's factory "migrant workers" to the global resource "integrator" six major changes. Shengzu that in the post-crisis period, let the private investment relay public investment is the most important strategic choice to maintain sustainable economic growth, and "new 36" is a new opportunity to further expand private investment. In the process of coping with the financial crisis, the Chinese economy has been able to take the lead in stabilizing the world, and public investment has been a must. But from the force point of view, the government public investment is like a dose of "strong heart Needle", although the force is strong, but can only be short-lived, difficult to endure. Compared with public investment, folk investment has the characteristics of mechanism living, high efficiency, great potential, strong sustainability, favorable to entrepreneurial innovation and strong employment effect, which is the key to enhance endogenous power and vigor of economic growth and realize sustainable development. The May 2010 private investment "new 36" and 2005 "Non-public Economy 36", 2009 "Small and medium-sized Enterprises 29" is the 80 of the household responsibility system, 90 's state-owned enterprises after the reform of China again a major institutional reform. "New 36" in 2005 "non-public economy 36" on the basis of further clarifying the "non-entry" of private investment in the scope of access; It refines the specific industries and fields that encourage and guide private capital to enter, and puts forward the project owner's bidding, contracting, leasing, property right or transfer of management rights, The concrete ways and ways of encouraging nongovernmental investment to participate in the reorganization and reform, and put forward the safeguard measures of system reform, sound fee compensation mechanism, government subsidy and government procurement, credit support and land use guarantee etc. to encourage nongovernmental investment to enter.　　This will help to solve the problems such as "glass Door" and "Spring door" which are faced in the development of nongovernmental investment, which is conducive to further speeding up the reform of the monopoly industry, perfecting the socialist market economy system, benefiting the private investment relay public investment, enhancing the endogenous power of economic development and achieving sustainable economic development Shengzu pointed out that under the background of "new 36", we should guide our private enterprises to give full attention to the development opportunities brought by urbanization, economic service, low carbonization, Enterprise informatization, high-end industry and internationalization of operation, and actively expand private investment. Urbanization of population will cause huge domestic demand. The industrialization creates the supply, the urbanization mainly createsDemand, the rapid development of China's urbanization will detonate China's huge domestic demand, creating huge consumer market and investment space for private enterprises. According to the experts estimate, the rate of urbanization increased by 1% per cent, new investment demand of 6.6 trillion yuan. If the proportion of Chinese urban population can rise to 2/3 in the next ten years, the average annual social consumption can be increased from the current 10 trillion yuan to 20 trillion yuan. The development of low carbonization will create a new opportunity for the industrial Revolution of green economy. The green economy and the new energy industry will trigger the fourth industrial revolution in the world. Private enterprises to develop green economy, promote low carbonization of products, not only can seize the green economic opportunities, enhance the profitability of enterprises, but also to avoid green trade barriers, establish a good corporate citizen image. High-end industry will promote the promotion of private enterprises value chain. In the post crisis era, the international and domestic market is facing the process of reshuffle, the innovation elements such as technology and talents will regroup, the "backward force" mechanism of crisis formation and the policy of government promoting development mode will create a rare opportunity for our private enterprises to realize the high-end value chain. Enterprise Informatization will greatly enhance the operating efficiency of private enterprises. Informatization helps to reduce operation cost, expand marketing network and improve management efficiency. At the same time, the rapid development of E-commerce also released a huge market opportunities. Data show that in the next 10 years, China will have 70% of the trade through electronic transactions completed. Economic service will expand the development of private enterprises new space. With the increase of per capita income level, the pace of industrial structure upgrading will be accelerated and the economy is moving towards service. Private enterprises have bright prospects in the process of economic service, it can not only create new service mode in the traditional consumer service area, but also can enter the productive service industry with finance, insurance and logistics as the main content, and take the education, medical treatment, social security, employment as the main content of the public service industry and so on to expand the development space. The internationalization of operation brings the dual opportunity of "going out" and "bringing in" to private enterprises.　　The financial crisis is conducive to the "going out" of private enterprises in China, and to foreign brands, channels, patents, research and development power and raw materials such as equity participation or acquisition, but also conducive to the service outsourcing business "introduced." Shengzu that the key to implement the "new 36" is to promote the transformation of private enterprises, which not only need to play the role of government guidance and support, but also need to exert the enthusiasm and initiative of enterprises to promote the development Strategy transformation. The activation of private investment can not be separated from the transformation and upgrading of private enterprises, which is to improve the ability and the level of folk investment premise and foundation, "new 36" clearly put forward: to promote independent innovation and transformation of enterprises to upgrade. For the Government, the policy measures to encourage private investment should be further clarified and refined, and the "new 36" should be put into practice to solve problems such as lack of policy rules, absence of exit mechanism, defects of investment service and absence of executive supervision. First, we should further develop the supporting measures, relax the market access of the people's capital, expand the development space of private enterprises, and solve the problem of "nowhere to vote" for the folk capitals ' money.Third, we should vigorously implement structural tax reduction, solve the burden of private enterprises, high cost, entrepreneurial difficulties, so that private enterprises light. For enterprises, it is necessary to realize that the transformation and escalation is the inevitable choice of respecting international law and adapting to the trend of economic development. After the crisis era, the private enterprises should implement the enterprise strategic transformation to meet the opportunity and meet the challenge. From the experience of developed countries or regions, the transformation and upgrading enables enterprises to successfully cope with the changes in the external environment. such as Japan, Singapore Enterprises in the first oil crisis, and the South Korean enterprises in the Asian financial crisis, they got rid of the development predicament through the transformation and upgrade.　　2009 "China Hundred Enterprises CEO Survey Report" shows that 93% of the CEO believes that enterprises must upgrade, 49% of the CEO has begun to lead the enterprise transformation, which shows that transformation and upgrading has become a major development trend of China's enterprises. Shengzu suggestions: At present, private enterprises in China should take advantage of the policy opportunity of "new 36" and implement the following strategic transformation: First, we should move from Low-cost strategy to differentiation strategy, and realize the transformation from low price to pursuing high value. Low cost, low price competition strategy is difficult to sustain. In accordance with their own business characteristics, private enterprises to actively explore new business, implementation of the "Blue Ocean Strategy", and actively to the "special, fine, special, new" direction of development, the introduction of products to meet the needs of consumers and services, to achieve "No I have, people have my excellent, people gifted me cheap, people I change", thereby expanding the profit space. Second, from diversification strategy to the strategy of normalization, to achieve long to do fine transformation, do a good job in the core. Clenched fists more powerful, excessive diversification will disperse the enterprise resources, difficult to form the core competitive advantage. Private enterprises to implement the "nuclear" strategy, will be limited resources to focus on the most competitive industries or the focus on the value chain, the leading industry to do strong, do excellent, the formation of characteristics, so that enterprises in the most advantageous link to win competition, access to development. Third, we should focus on the quality promotion from the scale expansion, and realize the extensive and intensive transformation. Economies of scale help to enhance the competitiveness of enterprises, but blind scale expansion does not necessarily bring economies of scale. In order to improve the efficiency of enterprises, private enterprises should change their development and rely on expanding investment scale and increasing input, and devote themselves to the development of enterprise potential through technological transformation and management promotion. Private enterprises should change from heavy scale to heavy quality, changing core technology subjection, global value chain is controlled by people's "big but not strong" situation. Four, from the leap-forward development to sustainable development, to achieve the transition to an evergreen. A meteor is fast, but fleeting. The ultra-high speed growth of enterprises must respect the objective law of enterprise development, and lack of a solid foundation for leaping development is often difficult to sustain. At present, the average life span of China's private enterprises is only 3.7 years, while European and Japanese enterprises average 12.5 years and American enterprises average 8.2 years. Private enterprises to change the blind development of fast thinking, pay attention to sustainable development, to achieve "evergreen." Five, from the "single fight" to "cooperation and win", from the individual dispersed competition to the league. Modern commercial competition has entered the era of competing, emphasizing that cooperation between enterprises is better than competition alone win. Private enterprises can build up strategic alliances to achieve complementary advantages and risk cost sharing, or by joining industrial clusters, make full use of their labor reserve, professional suppliers and the scope of knowledge spillover economy, enhance the competitiveness of enterprises market. Six, from low-level to participate in the international division of Labor strategy to high-level international operational strategy, from the world's factory "migrant workers" to the global resources of the "integrator" change. China's private enterprises rely on the comparative advantage of cheap labor to become "world factory", but for a long time the product added value is extremely low. Data show that 90% of China's exports are OEM products, and in the first half of 2009, the average export profit margin of enterprises was only 1.5%, down 6.2% year-on-year.　　In the future, private enterprises should actively integrate global resources, from the low-end manufacturing of global value chain to high-end research and marketing links, from Chinese manufacturing to China to create. Shengzu stressed that the cultivation of core competitiveness is the most important in the strategic transformation of enterprises. The core competence of enterprises should be formed through core technology development, key technology application and core management capability innovation. The research finds that the core competence has six characteristics, such as monopoly barrier, advantage invisibility, not easy imitation, knowledge aggregation, non tradable, and persistent accumulation. In the modern market competition, only if the enterprise has the core competitiveness, can it successfully deal with various challenges and risks, can occupy the advantageous link of the value chain, enhance the game ability in the profit distribution, and obtain the high added value. Private enterprises should cultivate the core competitiveness of enterprise technology superiority. Technological innovation is the source of enterprise acquiring core competitiveness. The private enterprise should strengthen the core technology development by cultivating the independent innovation habit, innovating the talent incentive mechanism, optimizing the cooperative innovation mechanism, and dealing with the relationship between technology introduction and digestion and absorption. We should pay attention to the key technology, especially the application of information technology, to form the cost advantage, technology advantage, management advantage and market advantage of the enterprise. In addition to technological innovation, private enterprises to improve the core competitiveness through management innovation. Management innovation is an indispensable factor to build the core competitiveness of enterprises. Practice has proved that "the success of a year by sales promotion, ten years of success by products, success by the management of a century." Private enterprises should foster the core competitiveness of enterprise management through business model innovation, organizational management innovation, governance structure innovation, enterprise culture innovation and adopting new management means. (Yang Weiyi Li Hua)