Shenzhen Carrefour 8 stores test water

E-commerce era, in the face of the electricity quotient of the Web site sales and consumer spending habits change, the network has become a major business.　　Shenzhen's traditional chain enterprises have exerting force, opening the online mall, to provide consumers with more convenient shopping services. In the major enterprises to the online mall as the expansion of the market share of the new "killer", the current group buy also jumped into business vision.　　Recently, the retail giant Carrefour to join hands glutinous rice NET, tick net and other group purchase website, try to promote the water. Group purchase price of about 90 percent from mid-July onwards, Shenzhen Carrefour 8 stores United glutinous Rice Network, tick net launched the "Carrefour online group buy season", buy commodity prices about 90 percent of the store price, below the market price of nearly 20%-30%, of which, the most popular commodity is king Old Kat 6 cans of family,　　Online group purchase price is 15 yuan/group, compared with the market price discount of nearly 30%.　　August 11, the Shenzhen Carrefour announced with the tick net and glutinous rice network cooperation to launch the Mid-Autumn Festival Jiapin Group. Carrefour Shenzhen/Dongguan District Food Purchasing department director Liu Liqun introduced, Carrefour has a strong procurement capacity, but the current to Carrefour shopping consumers are mostly family, urban white-collar and single person is Carrefour coverage of an incomplete area; group buying sites in contrast, most of the people who are keen on online buying are single young people, However, these group purchase sites by their own size and various conditions, often procurement is not satisfied with the goods, Carrefour and group purchase site cooperation test water, it is a complementary performance. It can not only promote the products of Carrefour, but also enrich the products of the group buying website.　　Carrefour estimates that after partnering with online shopping sites, the volume of purchases will increase by 30% over a year earlier.　　Not only Shenzhen Carrefour, the reporter learned that Guangzhou Carrefour also recently and full network to carry out group buying cooperation.　　The traditional enterprise and the electronic commerce flourishing "the marriage" Carrefour and buys the website to cooperate, lets the Shenzhen traditional retail enterprise and the electronic commerce "The marriage", presents the increasingly prosperous trend.　　Shenzhen Retail Trade Association released the "2010 Shenzhen Chain Management Development Status report" shows that in 2010, Shenzhen, the major traditional chain enterprises have to exert a net purchase. At the beginning of 2010, Tianhong shopping Mall to its original E-commerce site for a new upgrade, the introduction of the Shenzhen-oriented upgraded version of the official shopping website "Rainbow Day"; A new online shopping mall on July 1, 2010, the official online trial operation; Wal-Mart's first online mall in China Shenzhen Sam member online store in November 2010 low-key on-line; Neptune Star's Web site-Star mall around the "big health, Big life" concept, in addition to drugs, added to the healthy life related to daily necessities, just to carry out the network to buy the Shun electric, a good hundred years and other professional shops, Belle, Longhao and other brand monopoly enterprises,　　By virtue of the brand influence and offline physical store advantage, in the online shopping market occupies a certain share, sales are growing rapidly month-after. This year will also be the chain of "online shopping year", such as Gome will be the second half of E-commerceDevelopment priorities. "Traditional retail industry will tend to do their own shop" for Carrefour and group-buying website cooperation, business Observer Shizhi said, online shopping, buy this channel can be said to be the future military battleground, Carrefour and group purchase website to buy this new E-commerce enterprises, especially good,　　Can solve the group purchase network product supply problems, both the quantity and durability. As for the future popularity of such cooperation, Shizhi that such cooperation could be a trend, but not too fast.　　"At present, basically all group buying network now appear many problems, in this case, Carrefour or Wal-Mart, I think will also tend to do their own shop, rather than with group buying network cooperation." However, the increasingly close relationship between traditional retailing and e-commerce is undoubtedly the direction of development. "2010 Shenzhen Chain Management Development Status Report" That, with hundred Li, Li Ning and other brand-name chain enterprises online sales increasingly popular, more retail and brand chain enterprises will rely on the physical stores all over the world, a large number of loyal customers, as well as the control of products and logistics and distribution advantages, and gradually develop online sales channels , and further expand brand awareness and sales performance.　　Compared to pure E-commerce enterprises, brand chain enterprises NET will be more competitive, the national cloth network faster. Nanfang Daily reporter Tri Jie