Shenzhen Futian subway station incarnation DNF World

June 10, walking into Shenzhen Futian subway station, it is like walking into a fantasy world, the whole Futian subway station has been a full play created a game world, it is reported that this is the most popular horizontal version of the fight through the network game "Dungeons and Warriors" (hereinafter referred to as DNF) and Shenzhen Futian subway station jointly built by the characteristics of the event. The whole Futian subway station is like the underground city of the DNF game, passing passengers have said that the idea is very good, let the whole subway station become a wonderful game world, especially these passengers are not lack of this game player.

Shock interpretation of "The new king"

Dark cities, gloomy skies, crumbling buildings …… as towns disappear, an unprecedented "destruction" is staged in the subway corridor. A whole new world unfolds before it enters the subway hall.

According to the introduction, this is DNF for its new version of "Innovation century" online tailored to the creative subway ads. June 19, the "Innovation century" will be officially updated, this is known as the DNF History of the most subversive changes.

Game marketing into the popular age

Metro Advertising is considered one of the most efficient mass communication media due to the huge human traffic and long stay time. For a long time, subway advertising is the world of mass consumer goods, games rarely involved.

For this launch, DNF brand leader said: "Online games after more than 10 years of development, has begun to become popular popular leisure and entertainment. People can not only relax, socialize, but also enjoy a lot of spiritual aspects through games. Therefore, a good game, must consider and the public communication. Because of this, we have confirmed the launch. The

It is understood that as the most popular horizontal version of the fight in the game, DNF in the youth group has a very broad influence, has become a young people's important way of leisure and entertainment, the game advocated the "dare to subvert the self, the pursuit of a better self" concept has been accepted by the majority of users

Industry insiders believe that with the popularity of online game consumption, game campSales are bound to enter the popular era.