Shenzhen radio and Television new media platform: not to fry traditional TV cold

Newspaper reporter di Beijing reported that the State Council "three nets convergence" whistle just fell, all over the radio and television groups have thrown their own "TV, mobile phone, computer" three-screen fusion program. January 19, Shenzhen Radio and Television Group announced in Beijing, its wholly-funded new media platform-"China moment" official online operation.　　"China moment" will be under the jurisdiction of three platforms: Internet portal--www.s1979.com, mobile phone portal--wap.s1979.com, as well as digital TV channel-Yang TV, to the physical form and resource integration to truly achieve the mastery of the three nets. Li Yeping, deputy editor-in-chief of Shenzhen Radio and television Group, said that the key words in the "China moment" operation were integration, including media resources, gathering and editing teams, and communication methods. In the face of existing television channels and radio frequencies, the new mode of communication combines text, picture, image, sound, animation and other media elements and manifestations, and tries to radiate three user terminals with interactive form--computer, TV, mobile phone, get rid of the embarrassment of the new media of the radio and television department facing the traditional TV "rehash".　　Not only in the content width than the traditional media, more in the news and other time-sensitive events faster than traditional TV. In the specific business marketing, Lee Ping revealed that the first will be to promote television users, network users, mobile phone users three platforms integrated sales.　　At the same time also launched a sudden hot events of the three-dimensional marketing, as well as large events, large-scale activities of the marketing, such as the upcoming 2011 Shenzhen Universiade.　　Li Yeping stressed that in the future, all the editors, journalists and presenters of the group will not only make content for TV channels and radio frequencies, but also create new media content for "China Time", which is suitable for network communication and network crowd to realize the "network interaction" in real sense. According to Li Yeping, Shenzhen Radio and television Group has 12 TV channels including Shenzhen TV and 4 sets of broadcast frequency, the daily average broadcast more than 70 hours, currently has more than 20,000 hours of the program library to watch. In addition, its new media platform "China moment" on the line has been with China Radio International, the Economic Daily group of the Hong Kong Special Administrative Region, Taiwan region, such as the joint financial resources to share strategic agreement.