Shenzhen SEO: What is the role of network public relations and public relations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network PR refers to the establishment of a good public community relationship in the network, as well as the establishment of a good relationship foundation between the clients, members and even the public in the network. Dr. Mitchell Deltenos has predicted that information technology will lead to the deepest changes in our lives and humanity itself. That is to say, people's life style, mode of production, mode of thinking and ideology will be greatly changed because of the network, then what is the role of network PR?

1, network PR can get feedback.

Under the economic conditions of economic globalization, the network makes an enterprise market survey become more extensive, in-depth and fast, and low-cost. The use of network public relations for Social investigation and information dissemination is often a successful enterprise planning and competition to win the magic weapon. The so-called "Network Public Relations Survey" is to establish offices, information stations, branches, chain stores, through computer networking or advanced communication equipment, at any time feedback information, access to information methods, this is not a temporary use of the method, but the long-term use of day-to-day information management methods. In this regard, China's public relations efforts to practice is learned that a set of "corporate Public relations information management Platform Solution" recently by Beijing Bo-able consultancy company grandly launched, and has successfully run in a well-known multinational enterprises in the marketing department. The function of this system is to improve the public relations information flow and control system of large High-tech enterprises in order to realize the unification, continuity and highly consistent public relations communication activities.

2, network PR can help enterprises build brands.

Famous positioning Master Reese said: "The birth of the brand is promoted by PR, not advertising, a brand needs advertising to keep healthy." "I do not know whether you still remember Wenchuan earthquake, Wang Old Kat did is through the network PR, in the young people to establish their own brand."

3, network PR can promote communication and coordination.

In e times, network PR becomes the main way of communication between the Organization and internal and external public. Through the network, the organization can timely release all aspects of the operation of the company, and widely solicit the views and suggestions of staff, timely feedback to the leadership decision-making level, thus greatly enhance the ownership of the staff responsibility and organizational cohesion.

The external public of the organization becomes more and more difficult to grasp and communicate with the enlargement of organization scale and business scope. Now many large enterprises such as Haier, Changhong, Shanghai Baosteel Group, SVA and so on have established their own sales and service information base, the use of computer services to a one-to-one management, customers if there is any problem, just make a phone call or send an e-mail, will immediately get the enthusiasm of the manufacturers to help. On the Internet, businesses and the public are one-on-one relationships, the use of "face-to-face" sales, as a result of the reduction of marketing links (such as exemption from the product press conference, sample exhibitions, merchandise advertising fees, etc.) to save time, communication costs, labor costs, reduce prices, enterprises and the public is not the same, happy. Of course, the organization can also be online chat, network publishing, links and other ways to embed the public's web site, to increase the communication between enterprises and the public.

4, network PR can be as far as possible to avoid being competitors from the network to launch negative attacks to lay a good foundation.

The internet is an open, free platform, enterprises in the positive propaganda enterprises at the same time, can not avoid some dissatisfaction with the enterprise, or even bad opponents, spread negative information on the network, for enterprises, network PR can prevent network public relations crisis.

What is the result of network crisis PR? When there is adverse information on the network, can be deleted in time, can be a part of the Crisis keyword search suppressed to the third page, reduce the information exposure rate, through the news public relations means for information crisis dilution;

Network PR is so important, what specific forms does he have?

The forms of network PR include activities, manuscript writing, manuscript publishing, media relations, public relations planning (including Hot event planning). The implementation of these forms of means more diverse, forum, blog event hype, virus transmission, soft text release, database, EDM, etc. can be attributed to the network PR. Article Source: www.51yxwz.cn, Welcome to reprint.