Shenzhen Si Yang interaction analysis: Web site operations related to life and death businesses should not be idle

According to an interview with Shenzhen website construction industry professionals, many businesses and individuals have their own exclusive site, but part of the site in the Internet world without a boundary, the majority of users are firmly in mind and ranked in the top, while the other part of Web sites can only be forgotten by search engines and users, or even unknown, let alone promote products on such platforms. The reason, the most important is because these sites are not the same as the operating results! Is the so-called "Jiangshan easy to defend the country difficult", the site is operating this truth! To this end, we specifically interviewed the Shenzhen think ocean interactive media (www.szciya Mr. Wei Tuo, an enterprise website operations manager.

What is the site operation?

Web site operations as an important part of network marketing, network marketing is all about the operation of the site to promote the work. The main purpose is to improve the efficiency of website services to users, but also to make websites more friendly to search engines, so the need to use more professional means and methods to manage and operate the site.

What is the use of website operation?

The value of a commercial website is reflected in the ability to provide managers with a return on profits, including advertising revenue, online order transactions increased, etc., but the site's profit is directly and the site itself, traffic, weight, visibility , User activity and other factors linked to! So how to make the site have the above factors? You need to manage their own website to do business! "Site operations directly related to the survival and demise of the site!"

How to do website operations?

As one of the most professional website construction and operation companies in China, Shenzhen Sanyang Interactive Media has been insisting on building websites for major commercial clients and undertaking website operation for many years. Therefore, they still have a relatively strong voice in website operation. Wei Tuo said, "Many people are aware of the operation of the site a little bit, but the system to their own website to do very little planning! In fact, there are many online operations, in general, can include Web site traffic monitoring and analysis, Target user behavioral research, website daily updates and content editing, network marketing planning and promotion of content, nowadays popular microblogging tools can actually be applied to the operation of the site.

Wei Tuo said that the real system of Web site operating plan is from the beginning of the design of a web site, and behind the birth of each product are also for the operation of the site and service, if the company's operating officer to participate in the site The design enables one to be clear and accurate in the direction of the operation. And if an enterprise does not have its own COO, it can go to a professional third-party agency to help companies run and manage the site. In the professional operating agency agency services, the system from the inside out of the site transformation and packaging, SEO from the site itself to the content editor, website activity planning and promotion, can provide one-stop service, so A website's core competitiveness can be significantly improved in the short term.

A very successful operation of the site allows companies to reap huge profits and returns, but the operation of the site is not just invest in building a website so simple, more importantly, the site after the completion of the long-term update and promotion process, so whether it is already a website Or enterprises that are building websites must not ignore this aspect of website operation!