Shenzhou Thai Yue In the short term is unlikely to lose the project

Abstract: For the flying letter products to introduce new technology to support manufacturers, can the symptoms and permanent cure? Can this form of change really inspire the innovative power of supporting manufacturers? Will China Mobile's mechanism and system become a barrier to supporting manufacturers in product innovation? By the Shenzhou Tai Yue

For the flying products to introduce new technology to support manufacturers, can the symptoms and the root causes? Can this form of change really inspire the innovative power of supporting manufacturers? Will China Mobile's mechanism and system become a barrier to supporting manufacturers in product innovation?

By the exclusive supply of Shenzhou Yue Technology and operational support mode, will eventually become the past.

Recently, China Mobile will fly flying technology services divided into four subprojects, and accordingly launched the Flying Letter technical service provider's tender work. China Mobile insiders said that the company will be through the invitation to introduce a number of technical support manufacturers, but in order to ensure the stability and continuity of the letter, a part of the project will still be entrusted to the original service providers in China Tai Yue to operate.

This means that the Shenzhou Thai Yue in the short term is unlikely to lose the project, but in the past for the flying letter "exclusive provision of" technical support services, "the plum" will be a number of vendors.

Since China Mobile currently does not intend to give up the Shenzhou Tai Yue, why should the fly-flying products to introduce new technology support manufacturers? After the new partners to join, China Mobile will face what foreseeable good or trouble?

Bidding optimization service Provider selection mode

China Mobile's bid for the technical service provider of flying letter has aroused wide concern in the industry and has not been related to the recent "Flying Letter business Restructuring" conference.

It is understood that China Mobile data division, Internet base, international companies, Mobile Research Institute in this special conference on the "Flying Letter business Restructuring" the direction of the basic reached a consensus-China Mobile will fly a letter, flying Chat product form integration, so that it becomes a fusion of communication products to deal with micro-letter and other OTT business competition.

According to the direction of this meeting, China Mobile plans to reconstruct the flying letter business, through the way of bidding to introduce a number of technical support manufacturers, change in the past by a single manufacturer to provide technical support of flying.

In mid-April, China Mobile internet base in Guangdong Mobile (the actual operation of flying letter) issued a tender announcement, the formal launch of a flying letter technical service provider's tender work.

It is understood that in this tender, China Mobile will fly flying technology services divided into four parts, respectively, "flying letter Business Basic Services sub-project", "Flying Letter business Wireless product sub-project", "Flying letter business classmate" and "flying Letter business Public Service sub-project", four subprojects total investment of 638 million yuan.

Such a project will completely change the previous six years by the Shenzhou Tai Yue-flying technology services. In other words, the basic services (MAC flying, Win8 flying, public platform, information push platform), wireless products (mobile phone fly, fly letter HD), fly a classmate, flying letter public service will be different manufacturers to do technical support.

According to Chinese mobile insiders, China Mobile through this project to split the way to introduce new technology to support manufacturers, does not mean that China Mobile wants to give up the six-year technical support of the Shenzhou Thai Yue, that is, the Shenzhou Thai Yue is not as part of the media to read the "already out".

Since China Mobile has no intention to give up the Shenzhou Tai Yue, why should the construction of the letter-flying business to introduce new technology support manufacturers? The source said that China Mobile launched a letter of technical service provider of the tender, is a long time ago has been identified, one of the important purposes is "optimize the service provider's choice

An inherent system or a barrier to innovation

The optimization of the selection mode of the technology service provider will bring many benefits to China Mobile, and the most direct is to avoid corruption and promote competition.

In particular, this change brought about by the technology to support the competition between the manufacturers for China Mobile to reconstruct the letter will undoubtedly be a big positive. In the past few years, subject to the limitations of telecommunications thinking, coupled with the lack of competition and technical support manufacturers awareness, innovation, although the letter has experienced a few slow product upgrades, but did not grow into the hands of China Mobile to deal with the Internet competition trump card.

If we want to reconstruct the "marginalized" letter-flying products, it is probably the most direct solution to introduce competition and inspire innovation. This is why China Mobile plans to restructure the flying letter business, through the way of tendering to introduce a number of technical support manufacturers.

However, a product from a single technical support vendors into multiple vendors, will inevitably bring all sorts of trouble, China Mobile also needs to solve the transition period may appear various problems, for example, "How to protect the new shortlisted manufacturers of products can be delivered on time on demand", "How to do a good job across the manufacturer's integrated management work" and so on.

In addition to the industry's concern is: for the flying products to introduce new technology to support manufacturers, can the symptoms and the root causes? Can this form of change really inspire the innovative power of supporting manufacturers? Will China Mobile's mechanism and system become a barrier to supporting manufacturers in product innovation?

A more general view of the industry is that even if China Mobile is already aware of its problems, it will not be easy to break the inherent telecommunications mindset and treat the rapid iterative updating of products like Internet companies.

There is no reason to worry. Although under the pressure of competition, different technical support manufacturer will bring innovation vigor to the flying products, but these manufacturers as "supporting side" are only "supporting", any product decision must pass the relevant departments of China Mobile approval, and these operators within the necessary, slow process, will become the biggest obstacle to product innovation.

Unless China Mobile can really introduce internet thinking, speed up market response and shorten project decision-making processes, any other external change will simply become a formality.