Shi Yilai, Assistant President: Mobile should pay more attention to the three or four-line city

The investment community September 6 News, in the Qing group sponsored the "third http://www.aliyun.com/zixun/aggregation/13343.html" > China Mobile Internet Investment Conference, where the customer Assistant President Shi Yilai said, The electric business enterprise should look from the one or two line city to the more three or four lines when doing the mobile electricity dealer, their user experience may be another kind.

The following is a transcript:

Shangjianbi is about 20% in mobile electricity. Or the number of old users, the proportion of new users to go up.

First the micro-letter is an internet super IP, which occupies 60% of the user's primary time. Second, micro-letters are actually building a lightweight app environment. Many small and medium-sized brands also want to do mobile internet marketing, the original is to do app, and then do app promotion, to do the download, you will find in fact for the use of a very small number of these businesses, do so mobile internet app way of promotion, is very uneconomical, not cost-effective. Third, a lot of low-frequency use of the app, think of the occasional use once, such app on the mobile internet to do heavy marketing and promotion, they are heavily burdened. If Tencent itself is open enough to do this thing, in fact, micro-letter does provide a better ecological environment, very light, a two-dimensional code can be.

First, the future must be mobile electricity business world, this is beyond doubt. Second, for the electric business enterprise, really need the organization structure and business process really embrace mobile internet, this many enterprises do not enough. Third, I hope that the electric business enterprises in the mobile electric operators to look from the one or two-line city to more than three or four lines to see, their user experience may be another.