April 12 Morning News, according to reliable sources, giant network CEO Shi Yuzhu will be the 3D online games "King of Kings 3" to find a spokesperson, has a number of female stars into the candidate list. Before the Shi Yuzhu insisted, the giant never hired spokesmen. The first endorsement of the Shi Yuzhu online "History Girl" is also a giant entertainment marketing attempts. It is reported that this is about the giant network will attack the entertainment circle of the latest progress. Previous industry sources said the company has approached a number of female stars, for its games to seek new entertainment marketing methods. At that time, the analysis pointed out that the Giants involved in the entertainment industry, it is likely to be a big star endorsement, investment games, such as movies, such as cooperation in the same way. Invite Entertainment Circle Star to do the game spokesperson, relatively easy to effect, also very operable, this may be the company's preferred way. It is understood that the Shi Yuzhu in the first time involved in online games, the team had someone to say he used entertainment stars as spokesmen, but the history refused. His reason is: "The star must be some people like people do not like, not for endorsement and give up do not like their part of the user." "Thus, without celebrity endorsement has become a giant for many years a golden rule." In the "Journey" series of products, "giant" and other product, the giant network did not use the star has been promoted. At present, it is not known what caused the giant network broke the Shi Yuzhu this "army", but there is reliable information revealed that the giant network of recent frequent contact with a number of entertainment companies, targeted at the first-line star, especially the popular actress, and Xie Na, Jane Zhang, Vivian, Tan Wiwi, Li Bingbing, June and others have entered the shortlist. In fact, Shi Yuzhu and his management team in the recent public appearances of entertainment endorsement has been "loose" signs. In the recent "Green Journey" of the conference, the giant network president Liu Wei has said that will not refuse to use the entertainment strategy, and Shi Yuzhu in Hunan satellite TV "Happy Family" Du Haitao, Wuxin and other people's exchanges, said not to exclude the invitation to their entertainment star endorsement company's game. At the same time, Shi Yuzhu in the film and television circle has some friends, these may be the giants involved in the entertainment industry to provide convenience. At the product level, "King of Kings 3" is the giant network this year's big project, the game will soon enter the public testing phase, the team placed great expectations. Industry insiders said the giant in the public test this juncture to find a sufficient weight of the big stars, is hoping to drive the popularity of online games.
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