Shi Yuzhu advertising hit the New York Times Square History of marketing again provoke controversy

Morning News (reporter ms) from the brain platinum to gold partner, from the "holiday this year" to "spend as much as five", Shi Yuzhu (Weibo) marketing style has been controversial.　　A few days ago, Shi Yuzhu's another piece of business also began the marketing route, according to Giant network vice President, "Journey 2S" producer Guixe (Micro Bo) confirmed that Shi Yuzhu has spent in New York Times Square to buy a number of advertising screen, and will be in the eastern time of April 9 began to broadcast its new online games advertising films. According to people said, "Journey 2S" the successful landing in New York Times Square area of the largest, the best location of one of the ads, mainly used to promote and establish image, the move to expand the "Journey 2S" at home and abroad influence has an important role. These people did not disclose the specific costs, but allegedly expensive. But it says resources are scarce and need to be "robbed".　　Public information shows that this is the Xinhua news Agency, South Korea's Samsung (micro-blog), Coca-Cola, South Korea Hyundai and other large companies "rush" of the lot, according to tradition, Times Square, high-quality advertising one-month rent up to 300,000 to 400,000 U.S. dollars. From this trajectory, Shi Yuzhu seems to be the brain platinum marketing ideas to carry out the end. 2004, Shanda, NetEase and other game manufacturers are at the zenith, Shi Yuzhu to enter the network game by many people think "too late".　　and make their cause back to the dead, to 500,000 yuan borrowed money to rebuild the brain platinum Shi Yuzhu believe, as long as the funds abundant, direction grasp well, network game must make money, and money, products, marketing is the three key elements. And for the Shi Yuzhu this spend huge sums of money will advertising to New York, the industry believes that, in addition to the hope that the domestic cause of concern and bring marketing results, its foreign market has been a long time, nearly two years of data shows that foreign markets may also be fat. It is reported that the company's game "Journey", "Gold Country" has been exported to Russia, South Korea, Turkey, Brazil, Vietnam, China and Taiwan and other countries and regions. According to the Ministry of Culture released a few days ago, "2011 China online game Market Annual report" shows that domestic game exports began to grow rapidly, last year, export revenue reached 403 million U.S. dollars, an increase of 76%.