Shi Yuzhu again goes to Times Square to play the game advertisement

Be accused of bundling "Warcraft" marketing opportunity to exert exerting force overseas market

"Marketing Madman" Shi Yuzhu (Giant network CEO) again out big. Reporter yesterday, the exclusive learned that the giant network again to the United States in New York Times Square to promote its online games, but also become the first two-time competition for "World Crossroads" advertising Chinese enterprises.

The giant network confirmed yesterday today will again play its game ads to have "world crossroads" of the United States, New York Times Square, this distance from the company in the same location dozen "journey 2S" ads less than six months, the protagonist replaced by its mainland China exclusive agent operating in Russia "national treasure class" online games "Washi Wrath" A large multiplayer online role-playing game. It is reported that Shi Yuzhu has invested in the Times Square to buy the largest outdoor LCD advertising screen, the advertisement will last until the 30th of this month, "Washi wrath" does not delete the date test.

In fact, Shi Yuzhu is not the first Chinese entrepreneur to fancy the advertising position of Times Square. In recent years, Wuliangye (000858, shares bar), Gree electrical Appliances (000651, shares bar), Suzhou image, Xinhua ... More and more Chinese enterprises and government agencies in the region, with Samsung, Coca-Cola and other international companies to launch a fierce "card battle." And by virtue of "Washi wrath" advertising, giant network became the first two-degree advertising in the world's most famous business street.

Advertising marketing experts believe that many of the Chinese enterprises of the wave, fully illustrated in this special area to play a good advertising effect. "Giant is a very focus on marketing effect of the company, if the last" journey 2S "effect is not good, this time it is impossible to try again. "On the other hand, the US-listed stocks have been confronted with shorting and trust crises, and the US-listed Giants network also needs to prove its capabilities to Wall Street."

However, some people think that it is not just marketing and show so simple, because the giants of the main players in the country, and in the United States advertising logic is inconsistent, but choose to do so, means that the Giants have specific business and brand awareness of the trend. Not long ago the giant network announced that the overseas business refers to the company's strategic height, the future will exert overseas agent Operation Market.

It is noteworthy that Shi Yuzhu did not forget his "marketing madman" characteristics, in the "Washi Wrath" ad, "bundled" with the world's most influential online game, "World of Warcraft," the elements, especially the slogan "to start your adventure before the worlds" font settings, and the "wow" font is quite similar, and the World of Warcraft latest information will be launched in September.