Shi Yuzhu Bundle marketing NEW: Giant emergency health care products to support the game

Drinking brain platinum while playing games?　　I'm afraid that's going to happen soon. Yesterday, the reporter from engaged in health care products channel Business for many years to learn that the giant network chairman and CEO Shi Yuzhu has from a number of regions in the country to call the value of billion of its health care products resources.　　And the purpose of preparing the brain platinum is to "support" the game business. According to the giant insiders told reporters that the Shi Yuzhu is going to the giant game players to give health products. "We don't know the exact way, but we hear that giving will be linked to the player's performance in the game," he said. The person told reporters: "At present, in which game to give health care products, the gift of what health care only a few people know." But it must be a new game of force. "The current giant group's flagship health care products include brain platinum, gold partner and gold wine."　　As the golden wine is health wine, but it belongs to the wine, and the player group is far apart, so the analysis that Shi Yuzhu to the player to give the brain platinum, gold partner is more likely. Although, Shi Yuzhu by virtue of health care products, brain Platinum and network Game "journey" of the success of a moment without two of the man, but his health care products and online two business has always been "separate", why after years of insistence, but finally have the intersection? Game veteran Wang to reporters: "If we see the Shi Yuzhu strategy, actually from last year, borrow the" green journey "launched the ' Green Online games ' concept. But the concept of ' green ' has not been particularly clear or even challenged in some way. This time with their own health care products bundled, I am afraid that the ' green ' this concept to the ' health ' concept. "This is Shi Yuzhu's another marketing attempt," Analysys, president of Analysys International, said to reporters. There are no essential differences between some game companies hoarding Q-coins. Before, nine cities, Blue Harbor and other enterprises hoarding 200 million, 100 million Q coins to repay the players.　　But the Shi Yuzhu did not choose and its joint operation partner Tencent jointly launched Q currency activities, and choose to send its health care products, is clearly in the hope of innovation in marketing means.　　However, Analysys that, although the brain platinum has been through a large amount of advertising to become a representative health products of value, but whether it can be like Q currency, so that online games players to accept will be a problem. Reporters on this issue, random interviews with several Giants game players. When the player hears the news, the first reaction is to laugh. But then said: "Will go to the collar, but I can not drink." Will give. "The reporter feedback to the giant inside the insider. The person said, this is expected, "honor parents, improve communication is also healthy online games, a healthy life." "In fact, the online games in China has been more or less subject to some social disputes or even criticism, but the Shi Yuzhu out of this agent" healthy online games "can cure these problems are difficult to say. Reporter learned that the first batch of health care products specifically for gamers have arrived in Beijing quietly, is now waiting for players to respond to the moment.