Shi Yuzhu in my eyes: energetic love to play games

Source: I black Horse

Dictation: Founder of Shop Yuai

Finishing: Yang

The "I Dark Horse Guide" at least in the Yuai there, huge wealth once brought emptiness and loneliness. Now, this has followed the Chen Tianqiao and Shi Yuzhu of the young rich found the right way to spend money: entrepreneurship, he created a O2O business shop through the beginning to arouse concern.

Money makes people lonely.

Giant listed, Wang and other friends call me: Congratulations ah old Yue, you this issued. At that time the giant's stock price rose very high, I have a lot of money. However, at that time I felt nothing, just tired, not easy. Entrepreneurship is very bitter, the journey of the child has finally grown up. I asked my wife, how could I not feel it? She said you might have had expectations, and now you have no expectations, it doesn't matter.

I was just on-the-job in the giant 2006, but I thought it was a bit interesting. I'm fine or go and find some friends who care about the game. Play games feel bad, give them advice to change AH. After the listing, I really did not pay much attention to it.

Lin Tsunami (The journey of the creative, 2006 has actually left the Giants) and I emigrated to Singapore. Go abroad to intervals, I know a lot of cattle, but feel these people (compared with the domestic cattle) also no difference. After the high end of the people, to see the point of view is that I am a little drift.

I'm a bit of a deliberate force. In fact, you deliberately do not wear, also can not change. 2008, I was really ... I and Lin tsunami a man bought a global limited 100 BMW 750 Commemorative Edition (BMW 7 Series 30 Anniversary edition, the market price of 2007, 1.775 million Yuan). It's so boring, we both sold the car later.

I was very good when the silk, and the grand Gang of people to fight together, the equivalent of my old Chen (Grand founder Chen) entrepreneurship. When I was a giant, I was one of the founders. or cock silk, but in the grand dig to the first bucket of gold, buy a house to buy a car is not very difficult.

But during that time, I was not very willing to contact them (Shanda, the old colleagues when the Giants). I don't want to talk to people who are lower than me. People invite me to dinner, if the place is not good, then I will not go. I said, I'll buy you a meal, and I'll definitely go to the most expensive place.

It's rather hurtful. You have no heart to recognize others, others can feel. When you have the heart to recognize others, others can feel. The crowd alienated me.

Nothing to do, go to the party, play for more than a year. Also buy a house to play, home and abroad to buy, investment in the investment that the whole more than a year. Later feel boring, just stay at home. Well, I don't know what to do! I spend most of my time reading e-books. Read all the books. Look at the fantasy, tomb-robbing notes, also read historical novels, such as the Qing Empire. Also see Han's book. I also read financial books. But I didn't think about what to learn.

I was 42 years old and stayed at home surfing the internet, swimming-a bit of retirement. I'm a little confused, I don't know what I want to do.

History (founder Shi Yuzhu) two years ago to Singapore, we also meet, but very few. With Tan (one of the grand founder, former Shanda Game chairman Tan) Contact also less, he occasionally go to Singapore will look at me. He said Yue town you are very casual in Singapore, do not want to come back to do something? I said I didn't think it was good. Then I asked him, you are not going to travel around the world, why not travel ah?

Really sink down to think about what to do, is September 30, 2009, my son was born. My wife said a joke: you have nothing to invest something, play something, later your son asked dad what you do, how do you say ah? Tell your son your father is a rich second-generation? I'm joking, right, I'm a rich second-generation. But I am not rich second-generation, I have a few uncles are digging coal, very rich, their home has a red and white machine (Nintendo game), my family before the poor. What my wife said really touched me, in case I do not do something, my son later think that the father of how all day at home do not work. I don't think so, but I have to give my son an example of responsibility.

Suddenly there is a sense of loneliness. I spent almost 3 years without friends. Who is not young, when I was young. Now, I take the initiative to contact them, no matter to pull out to drink ah. As long as we are free, we must get together. Making friends is not about being an identity. If you want to make friends with true temperament, the hero will appear, I will not underestimate anyone now. Help me, treat me well, and I'll be good to him, right? If people can't do this, it's boring, it's no fun living.

Two bosses

I am very afraid of Chen (Chen), do wrong, he scold you scold a reasonable. I don't remember the specifics of scolding me. I don't hold grudges, I remember I was afraid of him. The whole grand said he was not angry and Granville. In fact, Chen is always very warm. He will read some books about children. No matter Chen always will pull you Lao Lao homely: have time to accompany wife, don't in outside blind social intercourse. I told him that Chen always had no social intercourse and was busy and dead. If he prefers you, he is a brother to you.

I left the grand time is the Deputy Director of Technical Support Center. In accordance with the normal process of the general Chen ... In fact, I have forgotten to see, too long, has been nearly 10 years. I and the forest tsunami should be regarded as the total (Shi Yuzhu) from the grand dug away, heard for the two people have a temper. But I've never seen them on the same occasion.

History is always a great storm, his affinity is particularly strong. No smoke, he said hey give one, you give him one. He smoked with us, drank together, played games, and no problem at all.

I'm a hardcore player. I am from the red-white machine, Sega 8-bit machine play. I skipped class to play kingdoms Arcade in high school. The university played games all night. A game to play seven or eight times, the end of each scene under different choices of different results, otherwise uncomfortable. Play the journey is also crazy, play until three or four o'clock in the morning every day.

History doesn't always look like a typical hardcore player. He will look at the problem from a player's point of view, so he is very bull. The journey of this game is designed by us, but our understanding of the journey is absolutely not his deep. We design this prop to do this thing, the history always takes it to evolve a lot of play. Some of the games we do not know. History total energy exuberant, sometimes he had a bad time to call me early in the morning, we chat game value, chat trim, talk about planning how to change.

He is really focused on the product. Brain Platinum is still very lucrative, theory should pay attention to the money, but I did not hear him say other things. He is concerned about the game, the game has not yet made money. 2005 years or so, Liu Wei (now the giant network president) or the head of the brain platinum, Liu Wei said that the boss today also ignore.

When we drink, history tells a lot of stories, but we are not fit to tell his story. He is a real character and occasionally tells about his history. He said to be honest, I was just want to finish my debt, and then was someone else hype.

Shanda and the giant two companies are not the same practice. Grand is more orthodox, the giant can be surprisingly soldiers. The two of them are one and the same, and then I will be schizophrenic. Boss Chen is an orthodox strategist. It is a feeling that it is difficult to say the exact event to explain what Orthodoxy is. You see, history is not a CPPCC member, Chen is always a member of the CPPCC.

Chen boss and the history of the boss are not moving people, that is, I made up the idea can not move, must follow this thing to do. Chen's overall strategy is too high, the history of the general also said that Chen Tianqiao's strategy is really bad. But I think some things go too early. Now look at the box is no problem, there is room to operate, but at that time there is no, too early. When boss Chen has made up his mind, a large part of the following people will do it. The idea that the boss of history has made, maybe some of it does not need the following people to do, he can do it himself. The boss's straight feeling is too good. He followed the market, or he would come to the front of the market. His transformation, the whole giant will follow.

History is really an experienced person, a very good entrepreneur, no matter who I talk to. He really does not deduct staff, the boss will do so. Starting a business, I guarantee that our staff level must be in the industry average level above the median. To do business management, the most basic criterion is not rely on passion. Your passion is much lower than the center line, and eventually you will find that employees are not able to do things at ease. Whether it comes from the social comparisons, or the pressure of the family, the pressure of their own survival, will make him difficult to do.

Shop Pass

Last year old Dai (Dai, Tencent Life Service deputy general manager) to see me said, alas, old Yue, how do you do O2O so hard work, you go to do the game is not very good. I told Lodai, what would it be like if I made something more meaningful?

2010, I also thought about whether to play games, or to vote games. Playing games, making money is very powerful, but the game this thing, you know, mixed. Later Liang Jianwu (MiG 365 founder of the parent-child website, the original Grand Group Vice president) came to me, said his wife has so many cards in the wallet, why we can not make a pass card, in all the beauty salons shop to do hair? He was always trying to do things that were combined under line.

I thought it was interesting and very interesting. China's internet industry has gone far with the real economy, only Ali and the traditional industry to do a combination, the results of the explosion. I've been looking for a way to move online. 2006, 2007, a lot of people told me, Old Yue, the electric dealer fast fire. I said Oops, this is not reliable, I do not understand warehousing, inventory.

Do things to conform to the trend, the letter of life, can not reverse the day. There is a colleague to do trade, completely and the Internet is not amorites. It's kind of weird. The last time and the forest tsunami communication, he said, you are a grand venture out of the best of the people. Relatively speaking. I've always wanted to do light asset mode. I want to move the service online. Or to say a little bit, I want to put this non-standard life service category of things to the internet, so that a massage shop consumption standardization. Pudding may have the same idea. Another group to provide single-dose, individual services, too elementary.

We went on to think, can we cut into other industries? We are a few industries: SPA, massage, foot bath, car dealership, beauty salon, fitness center ... Users in all these industries accept prepaid membership models. Their cost elasticity is also very big: different membership card to make different discounts.

We studied in Shanghai for 3 months, ran in various industries, and found that we are involved in these major industries, the annual output value can be more than 20 billion. Also found that a lot of people there scold: the store closed down to find people, that store after closing membership card does not refund, a card 20,000 dollars is gone. We looked for the white rich beauty, Gao friends to do research: if your wallet in the cards are all replaced by one, you do not do? He said I take a lot of cards every day, forget to bring a card one day, that (service) will not use.

We thought that the card was a good thing, and we started doing it. Everyone should have a universal identity, the most appropriate is the mobile phone number. The number is not repeated around the world for you, and I don't think anyone will ever forget it. I do is a boutique life integration of electrical business, plainly is a number pass. A mobile phone number to replace the coupon, membership card, you can go to our contract by phone number of the shop to enjoy 90 percent, 80 percent.

We wanted to do it through a two-dimensional code in 2011. Users to check in, the store received a message after the user can be discounted. We found that the user's lack of stickiness to us, the store is simply to use you as a promotional channel. We decided to do a closed loop, that is, users have to prepaid storage value, we have to put the terminal in the signing business. The user is to deal with me, his money is handed to me, is I to the merchant settlement, what thing user find me, I look for the merchant. Unconditional refund, first payment, discount protection, we are committed to the three guarantees, now no one dares to do so.

Users of your service evaluation is relatively high, our promotion position will put you in the industry's front. Under the user-oriented channel, the proportion of app will be very high in the future, of course, there are still many channels to do. I have your consumer record for each user and can send your promotional information to your store users. As long as we do a large enough amount, there are enough customers for your shop.

Then we developed our own terminal, it is somewhat similar to Lakara. It took another 4 months to straighten out the payment process. With the addition of the terminal we got heavier. Now the company staff is BD (business development), one is research and development, this is the company's largest and heaviest two assets.

Liang Jianwu himself is starting a business. He said he was a pure technology, only to be bored at home, he can not do this thing. I have more experience in operation, the giant's customer service is my own to do.

October 2012, we really started to do on the external line. Let's talk to the store, give us a couple of months, and we'll build this pattern together. I said don't push me in the first place, slowly you will get more and more orders every month. The future is sure to be profitable, this stage to do the user first. Chen (founder of everyone company) once told me that now can not think of the business model, does not mean that there will be no future, as long as the user has a business model. I quite approve of that.

Tan always threw me a little. We may now start a round of financing. Several funds have found us and want to talk. I said no problem, but don't push us, let's hurry up and do something. I and Shi Yuzhu learned is to do a solid little thing, and then spread it open. This is a small risk, and the trial and error of your small business will not affect your pattern adjustment. So the store is in Shanghai, I will not expand to other cities for the time being.

Financial freedom, can not make their own cast Bai, perhaps my heart is like this.

Yuai Introduction:

1977 Born in a civilian family, loved playing games

2000 graduated from South Central University

2002 by Chen and Tan personally interview into the grand, in the grand period of promotion quickly, September that is the Technical Support Center Deputy Director, at the end of the year received a tax near million RMB option incentive

2004 by the team co-founder of the journey of the identity of Shi Yuzhu dug angle

2006 On-the-job giants, the journey has been a great success in the game industry Yuai has not much to pursue

2007 Giants listed, Sheng billionaires

2008, the official resignation of the Giants, immigrants to Singapore, began a idle time

Yuai's son was born in 2009, and he began to wonder.

2011 after a year or so of research, groping, the establishment of O2O enterprises shop through. Yue tries to move China's service industry to mobile internet

2012 Store Business Official online