Shi Yuzhu "Occupy" The railway station plays the game advertisement

This spring festival, internet companies piled into CCTV big marketing, spendthrift behavior in the industry sparked controversy. However, as a regular CCTV advertisers giant network CEO Shi Yuzhu is absent this "screen battle", and chose the mainstream City railway station big screen to do the battlefield, continue its "surprisingly" Shi Yuzhu style marketing tactics.

It is reported that Shi Yuzhu this Spring Festival railway station marketing main push its new game "Fairy World", played "No one can stop me Home" slogan, and to the user reimbursement train tickets. The giant team of differentiated marketing innovation, once again earn enough eyeballs.

In fact, internet companies value holiday marketing for a long history. In particular this year, Tencent Micro-letter, Millet mobile phone, Jinshan Cheetah Browser, 360 mobile phone guards, Jingdong mall together landing CCTV, and have aimed at the spring Festival evening stalls, marketing PK really brutal.

But the first time the internet company in the Spring Festival Gala Intensive marketing efficiency, in the industry also sparked widespread controversy. Advertisers believe that the enthusiasm for High-quality TV platform marketing is because the old Internet enterprises one or two-line urban users are becoming saturated, have infiltrated the three or four-line market plan, but also to promote it brand communication strategy to the mass media transformation. However, CCTV, especially the Spring Festival Gala advertising has always been "in the second inch of gold", large investment can bring many users and Word-of-mouth, many people in the industry have reservations.

has always favored the use of CCTV and other television platforms Big Holiday marketing Shi Yuzhu absent the "screen controversy" apparently also have similar considerations. It is reported that Shi Yuzhu package under the three major cities of the railway station advertising, the introduction of "reimbursement of train tickets for spring Festival" activities, to promote its new novel "Fairy World."

The reporter was informed that, on the eve of Spring Festival, "Fairy World" project team in Beijing, Shanghai, Guangzhou, the three major railway stations of the big screen booking ads, "No one can stop me home" advertising is quite popular outside the work of young people agree, and the slogan after the Spring Festival has become "welcome you back." In addition, the reimbursement of train ticket activities in the game and micro-Bo two platforms at the same time, has attracted nearly thousands of micro-Bo authenticated users and tens of thousands of of players involved.

People close to the Giants ' network say that the company attaches great importance to the marketing campaign, and plans to expand the scope of its activities next. Public data show, "Fairy World" and giant flagship game "Journey 2" with Shi Yuzhu "hand-picked" into the "Gemini" plan, will be launched in the first half of this year full beta.

The railway station has always been one of the most attractive marketing positions during the Spring Festival, and the giant team is looking at this differentiated marketing innovation. Iris analyst Cao Di said, in this one vote difficult, a ticket sky-high era, giant network This move is very human, is a good public welfare publicity.

Another marketing personage analysis said, in the Internet company together CCTV ads, Shi Yuzhu, a great deal of warmth, the public good card, from the marketing efficiency is typical to small broad move; and this activity attracts many industry personage's participation, helps to create the popularity, the brand degree.

Faced with the growing Internet business marketing, industry insiders commented that this is the rapid development of the domestic Internet industry in miniature. According to the "2012 China Internet Industry Development Review", 2012, including Internet access and Internet Information Services industry scale of 450 billion yuan, its impact on economic and social development has been more prominent embodiment.

Beijing business newspaper reporter Zhang Yiwang