Shi Yuzhu resigned from the giant CEO position in the company does not leave brand

Absrtact: The last time as the giant network CEO in front of the media appearance, Shi Yuzhu is still his classic white trousers red blouse dress up. Yesterday night, the giant "Fairy World" in Guilin, Guangxi, the conference site, Toast link drinker Shi Yuzhu will

The last time as the giant network CEO in front of the media appearance, Shi Yuzhu is still his classic white trousers red blouse dress up.

Yesterday night, the giant "Fairy World" in Guilin, Guangxi, the conference site, toast link in the Drinker Shi Yuzhu will drink the whole bottle of beer, the remaining few drops fell on the head, and then announced that the board has just passed his resignation request, since April 19 it will officially retire from the giant network CEO, retired. "You will be very difficult to see me, bye." "became his declaration of the curtain call.

In fact, the Shi Yuzhu had sprouted a long time ago, March 2010 "Journey 2" of the press conference, he bluntly if this game to achieve a big success, he will choose to retire, although the outside world at that time to interpret the news as Shi Yuzhu for the "Journey 2" hype, but in fact in the last three years he has gradually faded from the giant management.

Shi Yuzhu last night in an interview with Tencent Science and technology, said that he will retain the giant network chairman of the post, but will not ask the giant's day-to-day management, investment has a dedicated team to take care of themselves also need not worry, the future will shift the focus of life to life and charity. Due to the regulation of listed companies, their successors will be publicly disclosed on April 19.

The retirement by Ma Yun Influence in the company does not leave the brand

"I don't feel tired, but I'm old." Shi Yuzhu said that his decision to retire is not the idea of a friend Ma Yun mentioned, but Ma Yun will retire the idea of telling himself, he was touched.

Ma Yun told Shi Yuzhu at that time, the Internet is the age of young people, to a certain age must be the position to let out, otherwise to the company's development is unfavorable. After announcing his retirement last night, the latter said that the idea of thinking is fixed, and that assuming the role of CEO would affect the development of giant networks.

Recall in the giant's work experience, Shi Yuzhu thought his reign during the giant performance bouncing, and his own back to the second line, the company's performance 12 consecutive quarterly rise, which means that young people more capable than themselves, and their understanding of the Internet has lost to the company's young management.

"I was old and subjective, always thinking I was right, but it was wrong." For example, when a player said that our game is black, I said that the cancellation fee is good, but the result is that after the cancellation hurt a lot of RMB players, resulting in their loss. Now that the management has a deeper understanding of the players and the internet, they will weigh the scale of the renminbi players and the non-renminbi players and solve the problem in a more reasonable way than I often do. Shi Yuzhu said.

Shi Yuzhu recalls, oneself in "Journey 2" project has had a dispute with producer Guixe, but later found himself to the team to modify things are wrong, and this game later according to the team's idea of success, therefore, their reflection is no longer as subjective as before. In the upcoming "Fairy World" of the giant network, he has no other problems than to communicate the basic principles of the product.

Shi Yuzhu that, whether or not as CEO, MA in Alibaba's brand can never erase, he resigned after a year after the company will not see their own brand, this is the difference with MA.

He admits that his early start is to want to make money, but now money is only a number, this is not to say that money is no longer important, but that money is only the success of the measurement indicators, is a numerical value, is no longer what they need to fight for. Regardless of investment or the future of the game will not ask, after retirement, live happy is success, do not have the pressure of public welfare, he will pay attention to the public welfare and improve their retirement quality of life.

No airborne, Liu Wei or Guixe is expected to succeed.

Shi Yuzhu said, resolutely against the airborne management to the Giants, in addition to such professionals as CFO, CEO, president and other management positions must be born and bred people.

The reason he insists on this is that the chances of success for airborne executives are slim, but the cost of failure is very high. Both the Giants ' management and the Board are aware of their successors ' attitude and support his view of not looking for airborne troops.

"The tree will grow out of the Earth, the giant network does not have a successor problem." This is the Shi Yuzhu describes the future successor's statement. He also said that, in addition to airborne, he did not advocate relatives in the giant network management, the company's middle-level cadres can not find their relatives. The reason for keeping relatives out of the Giants ' network is that bringing the immediate family to the company as a management is not good for the company's management, and it can also inconvenience other executives.

Shi Yuzhu did not disclose the successor candidate, but he believes that his ideal future giants network CEO needs to have a comprehensive understanding of the game industry, especially the deployment of the company's resources, and can stimulate the energy of the underlying backbone.

Long-term observation giant network of people think, according to Shi Yuzhu's speech, can judge Liu Wei and executive vice president Guixe will likely become a successor of the popular candidate.

Liu Wei is an executive who follows Shi Yuzhu from the age of the brain platinum, from the brain platinum to the online games industry, although the span of great, but her adaptability is very high, and won the trust of Shi Yuzhu, the director of the daily work of the giant network, led the management to achieve a long-term performance gains, giant shares from the trough of the 4.2 U.S. dollars soared to the current 6.5 dollars.

In addition to Liu Wei, Guixe is another popular candidate. The reason is that Guixe is the first disciple of Shi Yuzhu, in the performance of the "passers-by 2" the achievements of the producers have been obvious. In addition, Shi Yuzhu also declared that successors need to be young, also need to have a comprehensive understanding of the game, and Guixe than Liu Wei more understanding of game development.

Long-term holding of Minsheng Bank investment and retirement

For the outside of the Shi Yuzhu will give up the game turned financial investment speculation, Shi Yuzhu said oneself individual has not much cash, personal name of the assets is not cash but stock, although giant Network has a large amount of cash, but the money does not belong to their own management. If you do not lack the money, will not sell giant network of stocks.

"I am as an investor to invest in Minsheng Bank, not speculators, so I will hold on for a long time, investment now I do not control too much, after the people's Livelihood bank, a few years will not sell, so this piece I also retired." Shi Yuzhu said.

He revealed that he found that Minsheng Bank's office buildings in Chongqing and other fields were purchased by themselves rather than leased. This strengthened his long-term confidence in the Minsheng bank.

"The net assets of the Bank of China are grossly underestimated. For example, the net assets of foreign banks are reassessed every once in a while, and China's banks, land prices are allocated, China also stipulates that the original account is how much, can not change, which led to a lot of banks book although it is 0, but in fact, to sell the land, you can get income, many banks rely on the sale of land for five years without financing , so my foreign commitment is that I will hold Minsheng Bank for three years. ”

Shi Yuzhu said that the outside is biased against the banks, since the financial turmoil in 1997, a large number of banks have problems, since then all levels of the Banking Regulatory Commission has been in the grip of wind control capacity, although in recent years the bank bad debt rate has risen slightly, but he believes that this is the real economic rise in

Looking back on your career: The outside world has misunderstood

Shi Yuzhu in reviewing his career, said, although his own brain platinum, invested in China and Minsheng Bank, but the most proud of the thing or do online games, only this thing to their own sense of achievement the biggest. The reason is that although financial investment gains, but not their own leading to complete the enterprise's income growth, and online games is a bit of their own to lead the team achieved, so he was more proud.

He admits that he is not a joke but a real idea in his heart. Dick's mentality is related to his business ups and downs. Shi Yuzhu recalls, the past oneself young arrogant, greatness, the character is very publicity, led to the commercial failure, lesson wit, after he has been to cock silk mentality to do things.

Shi Yuzhu on the eve of retirement told Tencent Technology, outside the past has been misunderstood him.

He with the brain platinum for example, his career, has not been publicity as a determinant of success or failure, only product quality is the biggest reason for success or failure. But outsiders are often linked to marketing when talking about their names.

"I ate 10 years of brain platinum, no side effects and effective, so the core is product." It is thought that I invested a large amount of money for advertising bombing, but in fact we promote the use of pulse mode, you do not normally see the brain platinum ads, only in the Spring festival 15 days will see intensive bombing. "Shi Yuzhu Frankly, the brain platinum advertising a year only to vote mid-Autumn and spring Festival two holidays, but to the outside feeling is overwhelming advertising, this is a kind of advertising skills, but not the decisive reason for success."

Shi Yuzhu believes that whether to do the brain platinum or to do the game, product quality is the core competitiveness. He teaches his disciples the game idea is: pressure, fine, interactive, glorious. These eight words will continue to be engraved in the minds of giant developers, but the management will no longer Shi Yuzhu figure.