Shi Yuzhu rethink six years game career: to carry out the pattern reform to the end

Many people focus on Shi Yuzhu not only because of his success, but also because he is a legend. Six years ago, he opened the door of China's free online gaming era with "the journey", claiming that only money was earned from the rich. Now this model is facing the development bottleneck because of the dispute of "RMB player". He has once again been a public reflection on the reformers ' stance, advocating a focus on the interests of non-paying players across the industry.　　Once again, all these things have pushed him to the forefront of public opinion.　　October 20 afternoon, in the IPO two first "green Journey" launched, dormant long network chairman and CEO Shi Yuzhu in Shanghai to receive an interview with Sina, a comprehensive interpretation of his two years on the online games industry to think about income. After 12 years of invasion of Tibet before October, Shi Yuzhu are in the "retreat cultivation." In the past year or so, few outsiders have seen his public appearances.　　And Ma Yun in Alibaba listed after the High-profile announcement will be in the media before the silence of a year is different, Shi Yuzhu is in the company's IPO more than a year quietly into his "dormant" state. September, Shi Yuzhu went to Tibet again. The immediate reason is that he has been able to give the task to the team entirely.　　He after more than a year "to the giant network to Shi Yuzhu" meticulous efforts, the company has formed a President Liu Wei is responsible for the overall operation of the company, vice president Guixe led research and development of the stable layout. There may be a lot of indirect reasons for going to Tibet. Shi Yuzhu told Sina Science and technology, has been very fond of Tibet, it is a spiritual holy soil, each past has a spiritual insight and harvest. August 1997, the Shi Yuzhu went to Tibet for the first time.　　The big background was that he founded the Zhuhai Giants company because of the broken capital chain and announced the fall. 12 A reincarnation, time of coincidence let Shi Yuzhu this trip of Tibet is especially concerned.　　Speaking of two times into the Tibetan difference, Shi Yuzhu laughs said "this time not so bad." "Now the Giants are facing some difficulties, but the difficulty is fundamentally different from that of the year." We are now 0 in debt, after after-tax profit of more than 1 billion yuan, and 5 billion yuan of cash, just met some development challenges.　　Shi Yuzhu told Sina Technology, in Tibet that time he thought a lot of companies and the development of the online games industry. "In fact, after the company was listed on the New York Stock Exchange, we have been thinking about the success factors of the journey in order to find the key to sustainable breakthroughs," he said. I found a very important factor is that we are the first to expand the free mode, in the business model level of greater competitiveness. But then we all use the free mode, we have no advantage, how can it be further?　　Shi Yuzhu said. This time to Tibet is not long, Shi Yuzhu is about to release the new online games "green Journey."　　People close to the Shi Yuzhu to Sina Technology, said, "Green journey" is the giant network of core online games "journey" to carry out bold innovation products, but also carrying the Shi Yuzhu over the past 2 years in the Chinese online games industry free mode of all thinking. Free mode is congenitally deficient in May 2004, when the Grand Network successfully landed on Nasdaq, Chen flyover to become ChinaWhen the richest man, Shi Yuzhu or is an outside question for "only know sell health care products" people.　　In the second half of 2004, A has left the grand research and development team in the market to find funds, was the Shi Yuzhu incur under the secret research and development of a "journey" of the net. This secretly developed game takes time free, prop charging mode. At that time in the market to the grand "legend" as the representative of the game is still a charge mode.　　2005 Chen from at that time in the journey of the Kibaki learned that Shi Yuzhu will be the main free card, in the "journey" before the official release, the first to declare "Legend" free. In the Shi Yuzhu view, giant network is not the first to do free game business, but the first to make the scale. Free mode at that time in line with the player needs and rapid development, in a few years to become the industry mainstream.　　Public information shows that the Chinese market has achieved greater success in the past 5 years without exception to free online games. But let Shi Yuzhu quite puzzled is, the past few years by the player scolded the most is also free online games. "At first I thought it was normal for the player to scold the game. Every game in the company is cursed by the players. Later discovered that this is related to the free game mode balance setting problem.　　Shi Yuzhu to Sina Science and Technology said. Shi Yuzhu Frankly, how to reduce the player scold sound, enhance the player satisfaction, also became listed after the company he considered one of the most problems. He thinks the free model is developing very quickly, but the problem is also very prominent. That is, the balance of the game is not balanced, easy to cause unfair to the non-paying player. There is a problem with any free game, which is a lack of free mode compared with the time billing model. [Page] Charging mode of the era has gone free mode of development is not only the Shi Yuzhu concern, Chen, Jinshan Software chairman and CEO Beg Baijun these net swims big guy also see in the eye.　　For example, Shanda this year's flagship game "Eternal Tower" to take the time charge mode, and the Baijun this year's flagship "sword Net 3" also changed back to the time charging mode. The industry has questioned that, since the time model is more equitable, "journey" also has a time version, why not improve this version, but must promote the free mode of "green journey"?　　Shi Yuzhu gave the answer is that China's time version of the past, the possibility of succeeding in China has not. Shi Yuzhu's wish is, "do a game without player criticisms." "He likes playing games and prefers to mix with players."　　Shi Yuzhu often 15 hours a day "net" has been an open secret, he got an account battle guest clothing, for the player's various feedback can be known.　　Based on the above concept, "Shi" online games began to explore the latest route: from last year launched the "Journey Retro Version", "Journey" Green New area, recently launched the "Green Journey", planned to be released next year "Journey 2", the core concept of several products are closely "pay attention to the non-paying players", the economic system behind it has also undergone a great change. Giant network research and Development vice president, "Green journey" the main planning Guixe to Sina Science and technology, said the middle of last year launched"The journey of nostalgia" back to the January 2007 version of the business model, cancellation of more than 80% "open box" and other gold coin props for sale, the game is cheaper to play; the "Green Journey" with "five not three new" features, namely not to sell materials, not sell equipment, do not sell treasure box, drop items can not be bound to trade,　　New maps, new skills, new experiences, "Journey 2" will be launched next year, the game's economic system and the "journey" will be more complete subversion. In the "Green Journey" high-profile concern about the model of non-paying players will quickly be imitated, Shi Yuzhu is said to be imitated inevitable. "You See" journey "quickly become industry standards, than who first go ahead, who first success. People who do the first always get the most out of the harvest.　　"To pick the business model change beam pressure of the industry concerned about Shi Yuzhu, from creating free mode to advocate non-paying players, in every online business model of change, Shi Yuzhu is that under pressure and infamy, charge in the front of the people." And in order to make that "not be criticisms" game, Shi Yuzhu resisted the capital market pressure. As early as last year's financial crisis came, he said internally, "no matter how windy and rainy it is, we are engaged in research and development."　　The so-called "windy and rainy" covers both the impact of the financial crisis and the downward pressure on its share price. He always insists on the supremacy of gameplay. "Guixe told Sina Science and technology:" History always told us, you carefully modified, not afraid of the game out of the night, afraid of the game is not fun, the player is not recognized. Shi Yuzhu believes that this is a change from quantitative to qualitative, gradually "improved" process.　　In his mind, "green journey" will not have too much consumption of large players, but "occasionally pay the number of players will be a lot", and this part of the total is not low, so the future profit is still considerable. And in his "non-renminbi players have the world" concept, next year "Journey 2" will also follow the "green journey" thinking to do.　　In the business model, Shi Yuzhu revealed that "green journey" will try to cancel the sale of props, equipment and other charging methods, will explore the collection of items to the players tax revenue new ways of profit. In fact, in addition to paying attention to the strategic change of the non-paying players, Shi Yuzhu also began low-key layout of the next generation of online games.　　Prior to the news that Shi Yuzhu personally responsible for a net game project, plans to launch 3 years later, and the core idea is to create the game by the players play as a community. This not only brings to mind the giant network of SNS community 51.COM strategic investment. Although Shi Yuzhu in the face of the interview on this early project is tight-lipped, but revealed "should be and 51."　　COM has a certain relationship, but it is still in the exploratory stage. In the Shi Yuzhu view, the game as a community work game industry in the future trends, "want to play in the field of development will do." I have said that in the next half of my life only play games, we want to take root in the game is unavoidable to do this. "(Tracy from Shanghai)