Shi Yuzhu retreated and the giant continued to tap its brand value

ChinaJoy launched on the eve of the giant in the vicinity of the venue is full of Shi Yuzhu head of the "Fairy World" ads, although the advertisement played a "Shi Yuzhu harvest," the words, but the giant network will continue to Shi Yuzhu as a gimmick propaganda "new journey" and other games. Although giant company president Guixe in the ChinaJoy Event Summit forum repeatedly said, Shi Yuzhu This retirement is really retired, but Shi Yuzhu is still giant biggest gimmick.     In recent years, end of the market in the hands of the market under the impact of increasingly dull, "fairy world" as a giant investment in the larger end of this year, one of the products, in the past several months of various marketing measures used, eventually will Shi Yuzhu to the form of advertising to the table.     According to China's Zhing game of the "2012 China Game Industry Report" shows that the 2012 China end-tourism market real sales revenue of 45.12 billion yuan, an increase of 23%, but compared with the past 40%-50% annual growth rate, 2012-year end of the market growth significantly decline.     In addition to Giants, other end-travel companies are also constantly improve the investment of end-product promotion, according to media reports, snails and Shanda games dual nuclear operation of the end of the "black Gold" the first promotion costs will reach 200 million yuan, than the ordinary film distribution costs are higher. Some insiders said that although the advertisement on the "Shi Yuzhu Harvest Alexander" words, but the giant network will continue to Shi Yuzhu as a gimmick propaganda "new journey" and other games. Compared to other ways of burning money marketing, the excavation of Shi Yuzhu's own brand value is more in line with the interests of the giant network.