Shi Yuzhu take advantage of the bottom of the game elite mixed online Entrepreneurship

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"Follow the bandwagon" Chen Tianqiao, "mixed" online business

Sleepless, all-night, intoxicated, obsessed with the virtual world of online games. This, has become the Shi Yuzhu daily life normal.

Cool play, cool to enjoy the Shi Yuzhu, recently like the "King of Kings 3", this game is the history of high hopes, but also the giant network in 2009 years the biggest selling point.

Zhang Zhihong, "King of Kings 3" Division general manager, he can bring more surprises to Shi Yuzhu? Zhang Zhihong, who had been vice president of Jinshan, for the network game industry well-known figures.

Zhang Zhihong "Airborne", let Shi Yuzhu's "talent strategy" took a big step. Originally "Despise" Airborne Shi Yuzhu, has "dug people, borrow brain" "action" interpreted skillfully and ready. On January 13, giant network chairman and CEO Shi Yuzhu announced the launch of the name "win in the Giants" of the online business platform.

Some people ridiculed Shi Yuzhu "parody", follow Chen overpass follow. Some people simply point out that the Shi Yuzhu sacrifices the action, in order to seek the whole breakthrough and brand-new act.

In fact, below the price of the giant network, the market value has already evaporated more than half, the performance of the capital market is bleak, "Journey" "best-selling" after the Shi Yuzhu did not continue, this especially let the capital market on the giant network of the future expressed concern.

Now, Shi Yuzhu resolutely launched the online games entrepreneurial platform, apparently with matched a stroke of the Jin Qi.

Talent Scramble, a protracted war

"To look at the people, prudent decision, our online business platform does not actually involve strategic exit." If there is a strong demand for independence, then we only act as investors. Said Liu Wei, the giant's network president.

Shi Yuzhu, still badly sought after. Those chasing the entrepreneurial dream of young people, fanatical Shi Shi Shi shi as a hero and role model, they, in order to get the Shi Yuzhu's guidance for glory.

As CCTV "win in China" program judges, Shi Yuzhu was "entrepreneurial, chasing Dreams," the bright words stirred the blood boiling. After July 2008, Shi Yuzhu has sprouted the idea that constructs the network game industry pioneering platform.

Then, within the giant network company, an organization "change" low-key advance. Giant network president Liu Wei told the "China Business newspaper" reporter, "more than six months, in order to build an entrepreneurial platform, we have done a lot of concrete work, such as organizational structure adjustment." ”

Currently, three departments ensure the effective implementation of the "Win in Giants" program from three latitudes: the first is the Strategic Development Center, which previously was responsible for mergers and acquisitions, giant network after the listing of contact with a lot of online entrepreneurial team, in mergers and acquisitions have expertise; The second sector is a similar "incubator" institution, Those who failed to pass the Shi Yuzhu final project, after the selection into the "Hatching" link, first the scheme refinement, and then run the goal of the project to work; The third department is the Planning Institute, specifically for the game product design and marketing Planning Department, will be related to the entrepreneurial team training and guidance.

According to the "China Business newspaper" reporter understand, Shi Yuzhu in the construction of "win in giants" online games entrepreneurial platform process, the giant network is not entirely "angel investor" role. Shi Yuzhu's scheming is, integrates those who enters the pioneering platform the net swims the research and development elite, integrates it into the giant network company's system, through the interest correlation way, causes it willingly to join in "the giant family" in order to establish the long-term sustainable bundle development pattern. "To look at the people, prudent decision, our online business platform does not actually involve strategic exit." If there is a strong demand for independence, then we only act as investors. Liu Wei said.

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Different from the Grand model

Shanda is known for its operations, the giant network is based on research and development, Shanda's entrepreneurial plan, the importance of the project, the giant network more emphasis on human factors, will be more insistent.

2009, Shi Yuzhu invested 100 million yuan to "win in the Giants" the implementation of the plan, after the annual funding is not less than 100 million yuan.

As we all know, the Grand Network in 2007 launched the "20 plan" and "18 plan", meaning that through the investment game team to diversify the game team into a maximum of up to 20%. Giant network at this time launched entrepreneurial platform, like a copy of the net game elite and the team's "suspicion", how to see the Giant network and Shanda in the "game talent" aspect of the competition?

"In the online games industry, talent competition is doomed to a protracted war." Shanda to operate, giant network is mainly research and development, grand entrepreneurial plan, the importance of the project, we value the human factors, we will be more insistent. 2009, we only do 10 or less of the project, to seek quality. Of course, Shanda, giant two companies entrepreneurial platform to achieve the goal and the specific approach, we do not deny. Liu Wei admits.

Analysys International analyst Yi Fei All to the "China Business newspaper" reporter Analysis: attract excellent research and development talent, and constantly mobilize creative passion to maintain the sustainable development of network game enterprises. Shi Yuzhu was in search of research and development team, the launch of the "win in the Giants" program, can let developers take the initiative to find Giants, save both resources, two birds.

"Not in all hope pinned on a person, such as the total (Shi Yuzhu), and can not put all the hope in one or two products, such as" Journey "," Giant. " For giant networks, strengthening research and development capabilities, expanding the product line is fundamental, which requires a different from the past mechanism and system. Liu Wei words, Tao Shi Yuzhu painstaking constructs "win in giant" The real intention of the plan.

Another interpretation of Schmitti pioneering platform

These days, the suit Gelv Lin driving through the capital, and constantly meet with venture capitalists, talk. Lin is deputy general manager of Aurora Interactive Network Technology Co., Ltd, and his top priority since the second half of 2008 has been to attract a venture capital.

"This round of financial crisis, the VC hit the Meng, but they also want to survive, investment is sooner or later things." ”

Lin has heard the Shi Yuzhu in a pioneering platform, but he does not want to be "incorporated", "We just want to be a real business, although our enterprise is still extremely weak." ”

According to Liu Wei's judgment, the network game industry, the superiority enterprise's concentration, the net swims product's success degree will strengthen, the medium and small-sized net swims manufacturer's day will become increasingly difficult.

It is not difficult to imagine, Chen Tianqiao "version", Shi Yuzhu "version" of the entrepreneurial platform, for their own, but also for those small and medium-sized online games manufacturers to pass a possibility.

"With hot money and personal interests to do online games, will detours, product content and connotation of the control ability is the biggest test of small and medium-sized online games enterprises." Whether a network game product best-selling, the most important is the connotation, technology and fine Arts. Many small and medium-sized network game manufacturers are semi-finished products, defective, will certainly not sell a good price. Shi Yuzhu's pioneering platform, in order to discover the network game industry star Personage, then integrates, for I use. "Gecko Media CEO Li Liujun in the online games industry for many years, previously served as Beijing Snail Network game company general manager."

Shi Yuzhu difficult to copy the "Journey" the success of the game, but he tried to build the platform, copy a can create a successful "gene", that is with the possibility of successful online games products and creative team.

"Now the industry trend and 2003 somewhat similar, 2003 when the online game manufacturers are crazy" enclosure ", are in the introduction of Korean games products. Now also in the "enclosure", but is no longer the introduction of products, but the eye to the internal salvage game talent, this round of competition, is a talent dispute. This is the network game scale, the industrialization development one kind of inevitable. "Li Liujun to the China Business newspaper," said the reporter, "At present, good online game products are very scarce, who can play a huge game of talent, who is the real winner of the future." ”

Another game of the industry's "Big Brother" level of the Nineth city chose to "sit still", the company's vice president Shen disclosed that "at present we do not have a platform for entrepreneurship, but we are the entrepreneurial elite, entrepreneurial team of concern and assessment is the ongoing work, The talent strategy of the nine cities will not change because of competitors ' actions. At present, it should be the opportunity of the online business, but also rational choice and cautious action. ”

Li Liujun does not think that the current is the best time to start the online games industry, "Shanda, the giant's entrepreneurial platform, and can not stimulate the real game of entrepreneurship boom." Entrepreneurs attract VC is not difficult, but to enter the grand, giant entrepreneurial system, I am afraid it is not easy. Shanda, the giant's entrepreneurial platform plan, will certainly be more demanding than venture capital more picky, because he is more knowledgeable, not fooled. ”

2008 Chinese Online games market real sales income of 18.38 billion yuan, an increase of 76.6% than 2007. Such an increase is difficult to sustain. 2008, the network game industry valuation was lifted unattainable, after the noise, the value of online games and the meaning of the end of rational regression.

A personage in the industry who declined to be named expressed his views and views. The introduction of entrepreneurial platform, or can be explained from a level, Shi Yuzhu of their own research and development and the team did not have too strong confidence, the giant in the operation of the company transformation, hope that through the entrepreneurial platform to achieve new growth and breakthrough, in order to make business and growth more sustainable. ”