Shi Yuzhu talks about the success of the secret: to be careful also to scale

Recent news, giant Network CEO Shi Yuzhu recently to Tencent Technology revealed the company to push the success of the secret.　　He believes that for the ground promotion work, is to be careful, meticulous, attention to detail, of course, there is a certain scale. It is reported that the giant's main game "journey" after the success of many companies have followed the giant's push mode to increase marketing. Talk about how to keep the giant company to push the advantage, Shi Yuzhu said, giant network has been adhering to the idea that no matter what industry, user needs are the most important. "As long as the real grasp of the user's psychology, to meet the needs of users, users will buy your account." Shi Yuzhu also revealed the giant company's latest progress, he said "journey" in history the largest data film "children" was determined to be fully tested on July 17. At this chinajoy annual meeting, giant network will have "journey", "Giant", "King of Kings 3", "Sports Empire", "My Little Fool" and other games to participate in, including "Journey" new information, the development of the "Journey 2" and several works will be released for the first. (Wen/Lotte) The following is Tencent's science and technology interview Shi Yuzhu record: Tencent technology: Previously reported that "win in the Giants" program since the start of January this year, has 5 online research and development team officially decided to join.　　Among them, to join the "win in the Giants" program of the first game product "My little fool" at present how the inside effect?　　Shi Yuzhu: "Win in the giant" plan first to join the product "My little Fool" has been on May 22 to open the beta, the test so far the player feedback is good.　　Tencent technology: In the giants of the first quarter of the earnings meeting, President Liu Wei said the giant will make full use of resources to strengthen the game community exploration, what is the specific action? Shi Yuzhu: Vigorously promote the online community construction is the giant network of the established strategy, in addition to 51 of the shares.　　COM, for desktop games, web games, such as the main online community concept of the game type, the giant network has increased the input, at present, in addition to open the online network of the desktop community Games "My Little Fool", the giant network of the first independent research and development of the Web game "Golden Kingdom" also opened on July 8 technology seal. Tencent Science and Technology: Giant Network this year after the reform of the system to achieve what effect?　　Is there any other big plan for the Giants, outside of institutional change and the "win over Giants" program?　　Shi Yuzhu: With the gradual advancement of the project company system reform, the project research and development personnel holds the project company shareholder, the project cost and the income independent accounting, the research and development personnel's work efficiency and the entrepreneurial enthusiasm has been remarkable promotion, the project development progress and the quality control is more guaranteed. The "win over Giants" program is the current focus of the Giants network, 2009 giant Network will invest not less than 100 million yuan to support the plan, after six months of publicity and promotion, "win in the Giants" program in the industry achieved a certain degree of recognition and Word-of-mouth, the next giant network will further expand the program's contact and influence,　　Find and support creative team to continuously introduce excellent online products for players. Tencent Technology: Now on the internet are learning the core competitiveness of the journey such as the push and so on, the Giants how to maintain the advantages of the push? Shi Yuzhu: No matter what industry, user needs are the most important, as long as the real grasp of the user's psychology, to meet the needs of users, users will buy your account.　　This is the giant has been adhering to the concept of the ground to promote, is careful, meticulous, attention to detail, of course, there is a certain scale.　　Tencent technology: Online games market competition faster and more intense, currently in addition to online games and health care products industry, do you think there are other areas worthy of investment?　　Shi Yuzhu: In addition to banks, health products and online games, there is no investment in other areas of ideas.　　Tencent technology: Giant network in July will launch the "Journey" in the history of the largest documentary, how is the current situation? Shi Yuzhu: "The Journey" new information film "Children" has been determined in July 17 comprehensive test. All along, the industry and the players on the journey of the impression is mostly: PK exciting fun.　　But this view will be completely reversed after the launch of the new "Journey", "Parenthood".　　The film is like a movie, will be a decade of real life, condensed into the "journey", so that players in the battle, experience the warmth of family life sweet. The new data film highly simulated child breeding system, so that the player experienced praying for the son, mysterious bridal chamber, child born, learning to grow, study the whole process of mountain.　　Through the interaction between husband and wife, child training, improve the emotional exchange between players, so that they feel as a wife (husband), mother (father) sense of responsibility, as well as the development of "gifted children" sense of achievement.　　It can be said that the "children" is the largest, most functional and most interesting piece of information in the history of the journey.　　Tencent technology: In this ChinaJoy conference, the giant will be the flagship of what products, publicity which ideas? Shi Yuzhu: This CJ, giant network will have "journey", "Giant", "King of Kings 3", "Sports Empire", "My Little Fool" and other games to participate in, including "Journey" new information, the development of the "Journey 2" and several works will be released for the first.