Shi Yuzhu: The life that the intellectuals choose

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Shi Yuzhu already does not need any special news to appear in the media important position, but this to him, is not unfamiliar, in the early 90 's beginning he received the media more enthusiastic pursuit, but at that time ...

Sea

Shi Yuzhu, September 1962 was born in Anhui Bangbu Huaiyuan County, Father is a public security in Huaiyuan County City, the mother is a worker.

Shi Yuzhu recalls, his childhood and youth era, "100,000 Why?" is one of the few surprises in life. In the late 70 's, the background of Chen Heat, 1980 Shi Yuzhu was enrolled in the Department of Mathematics of Zhejiang University.

After graduating from college, he was "counterpart" assigned to the Anhui Provincial Bureau of Statistics rural sampling team. Shi Yuzhu quite some different views: "I heard that I was studying mathematics, the statistical office is to do the number plus minus ... Mathematics is not subtraction, mathematics is mainly logic, is the brain gymnastics. ”

At that time, the work of the Statistical Office is from manual operation to the computerization of the transformation, Shi Yuzhu prepared a program, in the application of a good reaction, such as the income of a particular farmer's collection, transfer becomes very easy. The program was subsequently promoted for use by the national statistical system. Shi Yuzhu also used "new" data to write some articles, published in the professional media.

Shi Yuzhu's work has aroused the attention of the leader, 1986 he was the unit walks to the Shenzhen University Soft Science Management department to pursue the graduate student. It is said that he will be promoted to the post of director. Life has been on the right track Shi Yuzhu, at the age of 24 became home.

[A lonely man]

After graduating from graduate school in 1988, Shi Yuzhu returned to the original unit, then proposed to resign. Undoubtedly, in the late 80 's, the graduate students are very few, quite subject to the leadership of the Shi Yuzhu, its career prospects should be "limitless."

At that time, the "four-pass phenomenon" impact people's ideas, Shi Yuzhu in Shenzhen University listened to when the general manager Wanrunan lectures very touched. At that time, 20,000 yuan a four-way typewriter, Shi Yuzhu noted that if there is a suitable program, the PC can replace the typewriter completely.

After resigning, Shi Yuzhu borrowed a IBM at home to develop a word processing software M-6401. Then Shi Yuzhu again south to Shenzhen. In the original Shenzhen University teacher's help, Shi Yuzhu obtained a contract Tianjin Shenzhen Kemao Development company Subordinate computer Operation Department's opportunity, the so-called contracted Operation Department is, has a very broad business license, the monthly handing in a small amount of management expenses, the rest all belongs to the contractor.

At that time, the performance of personal computers is still very backward, in the processing of Chinese fonts also appear powerless, so M-6401 procedures need to implant a hard card.

About the Shi Yuzhu "first bucket of gold" story after the media for several generations of deduction, has been very exciting, in general, in the second half of 1989 in the "Computer World" ads, there are some units to buy, then Shi Yuzhu will put money into advertising, and then more orders ...

However, at this time, to seek Baijun wps, performance than M-6401 has a considerable upgrade, Live Shi Yuzhu suddenly feel the pressure, with an assistant package under the Shenzhen University two student apartments to engage in closed development.

150 days later, M-6402 came out, but just as the Shi Yuzhu was relieved to return to the temporary residence in Shenzhen, found that there is no one, the lover has left him. After repeated consultations fruitless, the two divorced. Later Shi Yuzhu recalls, when the wife left him, he was drunk and cried, he said to his friends, "This is the last time you see my tears." ”

Giant

After the Spring Festival in 1991, Shi Yuzhu won the order of 35 million yuan all of a sudden. At the same time, Shi Yuzhu began to m-640x series called "Hancock". April, based on the more relaxed environment in Zhuhai, Shi Yuzhu in Zhuhai registered a "Zhuhai giant new technology company." The name "Giant" was inspired by IBM's "Blue Giant".

After July 1992, Shi Yuzhu with more than 100 employees settled in Zhuhai, causing a sensation. Thanks to M-6402 's upgraded version of M-6403 's sales success, the giant's annual income exceeded 100 million yuan, which was very rare at the time. Zhuhai Municipal government has given a series of preferential policies, tax, household registration. In order to achieve more revenue, Shi Yuzhu began to sell computers.

1992, the giant's internal publication of the article: Giant companies like shirtless, one trick is different from the traditional routines. And the opponents of the avoidance of three points is his "calf" momentum.

In the end, the article is almost struggling to shout out: "The giant company's goal is to overtake the four in two or three years, become China's largest computer company: In the near future to become China's largest enterprises, and eventually become the world's giant enterprises-the ibm! of the East"

1993, the giant company only software and handwriting computer to achieve a revenue of 360 million yuan, which makes the giant as the second largest private science and technology enterprises in China. June, Zhuhai held the second session of the special contribution of scientific and technological progress rewarded conference, Shi Yuzhu became the winner of the Grand Prize, the prize is the black Audi sedan, three rooms, one hall of residential and 630,000 yuan.

The year before the prize is a white Audi sedan, a white one black, the moral is, "no matter white cat black cat, catch the mouse is a good cat." ", this year, Shi Yuzhu 31 years old."

Colossus]

Although the media began to tell the public about a similar bill-Gates founder of Microsoft's story, but Shi Yuzhu's Hancock does not have the meaning of the operating system, with the PC industry upgrades, as well as the Western export control of Chinese technology products to relax, Hancock this product exposed a significant transition characteristics. In fact, many of the features that appear later in office can be implemented.

Shi Yuzhu can enter the high-end publishing field, but founder and Xuan has been settling for a long time, Shi Yuzhu can enter the field of personal computer, but the giant does not have the accumulation of manufacturing.

During a visit to the United States, Shi Yuzhu learned that bioengineering will become one of the most promising industries, after some brewing, he decided to cut into this field, based on the reality, the Giants are actually engaged in the health care industry. Then the giant company launched the "Brain gold."

"Brain Gold" is the main ingredient of unsaturated fatty acids 22 carbon docosahexaenic acid, the English abbreviation is DHA. Professor Croft of the United Kingdom and Jimmy of Japan have revealed DHA, their findings suggest that DHA is one of the most important substances in brain development and growth. DHA exists only in fish and shellfish.

In the brand Halo and a large number of advertising, "Brain gold" soon hot Market, by 1995, "Brain Gold" to replace Hancock to become the giant's most important products.

After the great success of "brain Gold", the giant launched a series of 12 products, including "Big Fat", to the market.

1995, "Forbes" first attempt to choose China's richest list, Shi Yuzhu ranked eighth.

China's "first negative"

In 1993, Shi Yuzhu intends to build a building for the giant company, to solve the office, but also hope is a landmark building, initially set to 18 floors, the Zhuhai municipal government is very supportive.

At this time, Shi Yuzhu has become the symbol character, and giant Company became Zhuhai's business card. Leaders visited Zhuhai, the giant company became the reception window. In this context, the design of the building changed again, 18, 38, 54, 64, to 70, the investment also increased from 200 million to 1.2 billion yuan. In response, at the time of the first wave of real estate boom, sales did not seem to be a problem.

Zhuhai municipal government to the cost of 125 yuan per square metre to the giant company 30,000 square meters of land, the beginning of 1994, the giant building broke ground. As for the funds, the Shi Yuzhu hopes to pass, at that time just introduced domestic "sell the house flower" the way solves.

However, 1994 years ago, the real estate market has started to fall back, although there are countless rings, the giant building in Hong Kong only sell HK $80 million, the mainland only sold 40 million yuan. But at this point, the giant's "brain gold" business income growth rapidly. At the beginning of 1996, the project faced with financial difficulties, Shi Yuzhu considered, first of all health care products in the field of funds transferred to the project, first completed 20 floors, sold and then continue to build the building.

However, at this time "brain gold" began to sell under the overload of advertising, and the funds pumped away to accelerate the momentum of the business decline. 1997, the building was not completed on time, "Lou Hua" buyers around, then the giant company ushered in a round of media hype, but negative speculation.

In the cash flow, the supplier to the pressure of the debt, the extensive development of the giant company suddenly collapse. It is said that there are still 300 million yuan in the amount of money that has not been recovered in all parts of the country. Giant companies are starting to default on their wages.

October 1998 Zhuhai Government held a meeting at the giant building site, when the Zhuhai party secretary, the mayor of Liang and the bank to communicate, ready to lend to the giant company. But after two weeks, Liang resigned. Investors who were interested in taking over were deterred during the Asian financial crisis.

Since then, after the media completed the final round of summary, Shi Yuzhu and his giant company slowly faded out of the public eye. At this time, Shi Yuzhu is no longer the figure on the rich list, after the statistics of his liabilities for 210 million yuan, become China's "first negative."

Brain Platinum

Shi Yuzhu did not build a giant mansion, but is to create a "pit", ideally, how to repay the debt is his life ultimately to face the problem.

Fortunately, despite the setback, there are still people who do not abandon, there are more than 20 core team. At that time, there are two ways to make money, the first is to do software, and do not say that the market size and piracy problems, this stage can regain the market advantage is the two things said. In this case, we can only do health care products.

1998, Shi Yuzhu won 500,000 yuan, on the 500,000-yuan media has multiple versions, there is said he got the planning fee, there is said he borrowed, in short, Shi Yuzhu in Shanghai registered Shanghai Health Technology Co., Ltd. (Giant, giant English transliteration) began to operate "brain platinum." The company's legal representative is not Shi Yuzhu, but in the additional contract, Shi Yuzhu is the company's real boss.

"Brain Platinum" in the main ingredient is melatonin, in the physiological conditions by the brain of the pineal gland secretion, its secretion by the circadian clock regulation, night more days less, with a certain degree of regulation of sleep role.

This time he worked very carefully and prudently, limited to capital, Shi Yuzhu the first open market choice in Jiangyin, Jiangsu.

In the countryside his popularity is not high, Shi Yuzhu personally visits the peasant household, in with the countryside old person's exchange, Shi Yuzhu realizes: the old people actually is willing to take the health care product, but oneself reluctant to buy, hoped the child sends, but also embarrassed said, and the countryside old people likes each other "to compare

This is "the holiday this year not receive gifts, gifts received only brain platinum." "Theory. This theory has been validated in the market, and melatonin is fast selling.

Shi Yuzhu also from the brain gold in a large number of bad debts learned lessons, all dealers must be cash delivery, the initial time, the dealer rather hesitant, so Shi Yuzhu timely increase the local advertising, the final distributor accepted the request. Solve the problem, Shi Yuzhu has funds can be put into a new market ... With his growing understanding of market characteristics, the sales of platinum has continued to grow.

By 2000, the brain platinum sales revenue has a considerable scale, but the media say that there are 800 million yuan, said 1 billion yuan, the highest is 1.3 billion yuan. If there is any doubt about this series of figures at this time, from the autumn of 2000, Shi Yuzhu began to pay his debts low-key.

From 2001 onwards, Shi Yuzhu to promote his second health care products "golden Partner", which is a vitamin plus mineral health products, "Gold partner to send elders, waist good legs good spirit;" Huang Jinkin Partner sends the lady, the delicate ruddy has the luster, the gold partner sends the child, the taller long high studies well. Shi Yuzhu hope to all crowd sweep.

December 26, 2001, Shi Yuzhu became CCTV China Economic figures of the year, the reason for the award is very simple, in an emphasis on the integrity of the public opinion environment, Shi Yuzhu has repaid his debts owed.

[Capital Game]

Shi Yuzhu has learned a lot from the previous encounter, not early access to the capital market is obviously a crucial one, of course, the time is not mature, but at this time the situation has been different.

July 17, 2001, St China (Qingdao products 0416) issued a notice that the company to Shanghai Huaxin Investment Co., Ltd. to sell some of the assets, and buy Shanghai Huaxin Investment Co., Ltd. owned by Wuxi Kin Reiter Co., Ltd. 90% of the equity.

Prior to this, September 29, 2000, St China's largest shareholder of Qingdao Commercial Corporation will be held by the 33.7968 million shares of the state-owned legal person shares of the 28.11 million shares transferred to Huaxin company. Hua Xin Company's shareholder roster does not have Shi Yuzhu's name. About Huaxin Company with Shi Yuzhu of the relationship, Shi Yuzhu explained: "Because is a good friend." The acquisition is only the brain Platinum production link profit, now it is holding the production approval, I hold the trademark, who also inseparable from WHO. ”

October 2001 Qingdao Products changed its name to Qingdao Health Special, the first February 2 renamed as Health Special Biology, with the health care product business cyclical features, 2007 health-specific health care products industry, January 2008 again renamed to Hua Xin Industrial (000416).

As mentioned earlier, Shi Yuzhu only transferred the production link, then he left the other part to do?

In 2003, Yongji's four-way Electronics (409.HK) purchased the brand and distribution network of "brain Platinum" and "Gold partner" through a 75% stake in the gold partner company, at the expense of HK $600 million cash plus HK $570 million convertible.

August 12, 2004 Shi Yuzhu as the renamed four-Pass holding CEO, in the "21st Century Economic Report" reporter interview Shi Yuzhu said: "In the four-pass holding, life science and technology will become the main industry of course, the new IT business investment will be extremely cautious." Life becomes very dramatic, in Shi Yuzhu engaged in Hancock Business, and the four-pass as a competitor and catch up with the target, do not expect to be the CEO of the company listed company, and it has nothing to do.

Journey

What is Shi Yuzhu's amateur life? In the wife left, career ups and downs, a period of time and even inconvenient to communicate with the outside world, accompany Shi Yuzhu amateur life is a computer game. With the advent of the Internet era, this hobby has also updated with the Times to network games.

In order to be more involved in the game, Shu began to use his "advantage" to purchase accounts, which makes his position in the virtual society, purchase equipment, which makes him have the power of pleasure and hatred.

Shu, who was originally an IT background, soon realised that he was also "supposed" to be involved in the field. But he has no online game development team. 2004, when the grand "Heroic Age" of the research and development team and management in the communication problems, Shi Yuzhu timely appeared.

Under the support of the mature team, Shi Yuzhu issued a MMORPG role-playing game "Journey". Operation company is called Shanghai Journey Network Technology Co., Ltd.

...... The emperor died, the prince was killed, the chaos. Officials all over the independence for the king, the rebel rebellion, martial arts masters have reappeared. In this heroes age, you come to Earth. You will change the world, rewrite history. With the help of the partners, after arduous hardships, become a city of the Lord, the king of a country, and finally crowned the throne of the emperor.

and other online games through the point card charge is different, "journey" is a free game, the game through such as equipment, such as derivative products to benefit. Shu's logic is that a few nets, like him, have money but no time, and most players have the time but no money, and this business model is just a new balance.

In fact, Shu to further, usually more than 60 players can be the honor point to receive the corresponding "wages", intended to "100 people to play with a person." "What person is so afraid of loneliness, even in the game world, is also afraid to find playmates?"

The logic of Shu is not the thinking of the player, the network game embodies the "sticky", and all the players need a good game experience, the result is that many people start to participate in the game to buy a variety of props, regardless of how much income. The so-called free mode is in fact the CPS (come,pay,stay) mode, Korean online game operators began early operation, and then the domestic network game operators also open to this model transformation. But "journey" at the beginning of design to go in this direction, the result is to achieve more rapid development.

To the promotion stage, Shi Yuzhu proficient in the two or three line marketing advantage will be reflected, stationed in the first-tier city knowledge hero is not good at this infiltration, which makes the journey network in a network game of the Red Sea in the fore.

Stock]

Although this is still a pluralistic development, but Shi Yuzhu is no longer lack of funds.

2002, Shanghai Jian Te two times by the Chinese bank sponsors Beijing China syndicated Bank (600015), the issuer shares a total of 58 million shares of corporate, Shanghai Health and Shougang signed an agreement, the association by the Huaxia Bank 800 billion shares, and through the auction to 2 million shares, a total of 140 million shares. With a 5.6% stake in Huaxia Bank's sixth largest shareholder.

2003, Wantong Industrial Brewing listing, Feng plan to clean up the assets outside the property, so Shi Yuzhu "help". Shanghai Jian-te was let by Beijing Wantong Industrial Co., Ltd. held 143 million shares of Minsheng Bank (600016).

However, in April 2005, the health of the biology issued a notice, announced that its holding subsidiary of Wuxi Health to 117 million yuan by the Shanghai Health Special holdings of the Chinese bank shares 45 million shares of legal person shares.

At this time the Chinese stock market is in a bear market, with the stock market to the cattle, corporate shares in circulation, Shu on the two investment value soared, the cumulative book return of dozens of times times, of course, the recent market conditions are not very good, have fallen back.

Listed

March 3, 2007, four shares announced that Shi Yuzhu resigned from the company CEO position. The reason for this is that other projects whose personal investments require a "growing" effort to avoid affecting the overall development of the company in the future. But continue to stay in the Executive Director, full-time participation in the four-pass holding healthy business development decision-making.

Although the hands of only one game, but the journey network immediately formed on the grand and NetEase challenges. In the first half of 2007, the giant network revenue amounted to 687 million yuan, net profit reached 512 million yuan.

In addition, with the grand performance turned good, the capital market interest in China's online games increased, distance to the first game public test is not more than a year's journey network began its listing process. Unlike other Chinese online gaming companies, the journey network has opted to list on the New York Stock Exchange, rather than Nasdaq, which faces emerging companies. Shi Yuzhu said: "The NYSE is one of the largest and oldest exchanges in the world, and its rules are very strict, which is consistent with our strategy of being a century-old shop." ”

The same year, September 21, Shi Yuzhu in the "giant" inside the launch announced, Shanghai Journey Network officially renamed Shanghai Giants Network.

2007 Beijing Time November 1 9:30 P.M., the giant network officially landed on the United States New York Exchange. The NYSE is also trying to adapt to Shi Yuzhu, the day of the Shi Yuzhu dressed in white sportswear appeared in the NYSE, which is also the first time in the history of the New York exchange to wear sportswear to ring the opening bell CEO.

The opening price of the IPO is 18.25 U.S. dollars, exceeding the issue price 17.7%, financing about 1.05 billion U.S. dollars. "This makes the giant network not only one of China's largest online gaming companies (in market value), but also the largest Chinese private company to be issued in the US," the Beijing Times said.

According to Shi Yuzhu I introduce: "Giant network suddenly born 21个亿万 millionaire, nearly 200 millionaires." "The 45-Year-old Shi Yuzhu and daughter Stine currently holds the giant network 178 million shares, according to the giant network opening price of 18.25 U.S. dollars, the two people's assets nearly to 3.248 billion U.S. dollars."

March 28, 2008 "Giants" will begin to test. "Giant" is a 2.5D large-scale modern war theme network game, is the giant network following the "Journey" after the launch of the second independent research and development online works, Shi Yuzhu said: "100,000 of the following public test for us is a failure, 150,000 is good, 200,000 is excellent, so the" giant "goal will break through 200,000. ”

Matter]

A recent interview on Shi Yuzhu's topic is "Shi Yuzhu: I don't care if it is the internet hero". It is difficult to answer the question, "where there is a man who says he is a hero." "Some distance, but very consistent with his style."

Internet hero in front of the media and no giant company in the initial period of hot, at that time he received not only the media praise, but also the support of local government, after the ups and downs, Shi Yuzhu understand, if only a company, then actually no one wants you to undertake too many social missions, and the parties can not bear.

"Shi Yuzhu for beauty players recharge 6,000 yuan" the news is that, online game of the player gender imbalance, more men than women, Shi Yuzhu believes that the beautiful players on other players have a clear "drive" role, so the "journey" began the real person certification, in line with the "standard" of female players carry identity card to all over the "journey" After the office through the certification will be able to receive 6,000 yuan recharge.

The media once again for the Shi Yuzhu for free advertising, as for the negative impact, he or no matter.

Conclusion

In get, and then lost, and then get the money, can not think that Shi Yuzhu still has too much pursuit of money. He himself said that after 20 million, money was of little significance. It should be said that he did not want to lose, but to get more will not have too much enthusiasm.

Now he should have gone too far to play the role of a businessman, as in online games, he wants to achieve dramatic success, but probably only once.

Shi Yuzhu actually very care about, his intellectual orientation, he is indeed, he has been trying to play an active, able to grasp the fate of their own image of the intellectuals, he seems to have done ... I'm not sure about that.