Shi Yuzhu's five contributions to the promotion of online games

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A few days ago saw a "net swims Industry ten classic marketing case", deep feeling, found that many of them are the Shi Yuzhu old history director, so I borrow this ten cases to write about the old history of online games to promote the five pioneering contributions.

Free mode. In the "online games industry's top ten classic cases," said the free mode is grand first, but in the industry who know the real leadership of this free mode is Shi Yuzhu's journey. After the development of the 05 journey, Shi Yuzhu is ready to run the journey through free mode, do not know how to be Chen know, take the lead in the grand game to promote, and finally through free mode to achieve great success is Shi Yuzhu's journey, in 06 by this game to kill the game industry old position, This is a great encouragement for the latter to run online games for free.

Free mode of marketing theory is mainly 20/80 mode, we all know what is going on, I do not repeat here. In the free mode, there is an important detail to see the sophistication of old history, as a journey to use free mode of operation of highly confidential information Why was Chen know, I think this is the Shi Yuzhu deliberately sell the flaw, as a free model, in the absence of precedents, as the giant's first game to run the risk is too large, Bad may lead to the growth of the whole giant game, the first step needs to be stabilized, so the news disclosed, let those who have foresight, bold old game operators to test the market, if feasible, the journey to quickly follow up, effectively reduce the risk. Finally Chen the first use of free mode, the market impact is huge, but also recognized by the market, the beginning of the 06 to enter the market, but also with a free strategy, to march in, open Xinjiang, announced the old history and back to the IT industry.

Second, the giant beauty model. Old history is a pair of eyeball economy, beautiful economic research people, in the journey, in order to attract female players, gave the beauty a lot of advantages, in the implementation of the promotion, but also borrowed beauty to hype, beauty publicity, beauty image display, and so on, the main purpose of a more female players in the game, Retain the male players who bring huge profits.

The beauty of the old history model later affected the promotion and operation of the game, look at this year's ChinaJoy know, each game is beautiful dozen, sexy hot, costumes its special, everyone tricks exhausted, is to use beauty to attract eyeballs, to gain attention to the game, now online games and beauty has been linked, Which game has no beauty!

Third, the journey of wages. When the journey announced that the game and pay collar, it is a shocking thing, did not expect to play games and wages to take, there are playing games to send shares and other similar promotional activities. This for the average person is not dare to think, perhaps simply do not expect the promotion method, in fact, the principle of marketing or 20/80 theory, in order to obtain a higher profit from 20% people, in order to increase the viscosity of 20%, the remaining 80% of the players will not be able to do when the money, this is in the sea ups and downs for many years summary.

Five, the Journey Ground promotion mode. In the giant ground to promote online games, no one will try to promote the ground, and no one will pay attention to small and medium-sized City Internet cafes on the great impact of online games. Old history has used his brain Platinum promotion team to play, to promote the network game that is a huge revolution, the game not only need to promote a large number of networks, the ground is also very important to promote, combined with television image advertising and so on, the old history also put the threshold of the game industry to more than 100 million, no 100 million do not play games, Because it is difficult to succeed.

The road of the road to promote the network game is groundbreaking, now which game is the combination of a large number of the ground to promote business, hair leaflets, cooperation with internet cafes, stickers posters and so on, so the giant's promotion staff and other promotional personnel, the old history is old history, the loyalty of the vest to the promotion of the product too hard.

These five pioneering online game promotion way deeply affects now the game Operation Enterprise's game promotion, the old history is definitely the domestic marketing most cattle. Yesterday saw Zhou in tecent science and technology to talk about product manager Aspect thing, said that as long as the real user needs to meet the product is the real king, the promotion is only a quick way to occupy the market, if there is no good products, can not meet the needs of users, and then a good promotion is in vain, but also may affect product improvement.

The journey is so successful, not only is the old history of these groundbreaking promotional methods, the most fundamental journey to meet a small number of rights, status needs, in an extreme way to let these players in the game to achieve these in real life is difficult to achieve things. Also the Giants under the name of the giant game, the promotion of the early that is overwhelming, the ground to promote or those people, old history or old history, but the giant game is a failure of the product, not to promote the problem, just because the product itself does not meet the needs of players.

I am the old history of the loyal fans, the most admired is that he can fall at the highest point can be climbed to another high ground, which is different from other successful people, even if the old history of many ways I personally disagree. The above about the old history of the online game industry in the five pioneering ways, there may be subjective bias, have seen a laugh, there is improper to point out please!

Paper/Sisyphus--su Shepherd

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