Shi Yuzhu's team recently in Shanghai to play a full version of advertising

Propaganda giant network Core products "Journey 2" micro-end version of the Journey 2 Mini.

"to martial arts world, not Fairy world"? Business Legend Shi Yuzhu's team in Shanghai, a newspaper out of the entire version of advertising, the giant network of the core products "Journey 2" micro-end version of the Journey 2 Mini. Advertising language is quite a comeback of another game "fairy World", the latter last month in Shanghai, another newspaper package version of advertising, claiming "fairy World: I am not a journey." Analysis that the giant network of "Gemini" program products "Fairy World" and "Journey 2" scramble for full-page ads, and in the advertising language so confrontational, it seems to be in the paper media this fight field to start a war of words.

The Day "Journey 2" in the newspaper advertisement followed the Schmitti marketing has always been concise style, an ipad Mini screen has eye-catching "Journey 2" LOGO, supplemented by the back of the pad screen in English "Welcome", and clearly pointed out "Journey 2 Mini" "Smaller, faster download, richer content" Characteristics.

"Journey 2" is known as the 2011-2012 the most successful independent research and development of online games, on-line number has exceeded the 500,000 mark. The project group introduced, and the client will nearly 2G "Journey 2" compared to the "Journey 2 Mini" only 1.88MB, size of the client version of 1 per thousand, as long as 2-3 seconds to download.

Earlier, "Journey 2 Mini" has been in the south of a famous weekly show. "Journey 2" project team said that the return of the giant network headquarters in Shanghai, "Home", is to further establish the brand image. At the same time, "Journey 2 Mini" is also "Journey 2" the first micro-end products, in our view, micro-end is the trend of the client game. The person said.

The other two ads on the copywriter were interpreted as provocative giants another product, the Fairy World, respectively is the lower right corner inscribed as "Journey 2 operations team" of the "Journey 2 you can not learn", as well as the upper left corner of the "martial arts world, not fairy world." "Journey 2" by the outside world known as the martial arts online to achieve the ultimate.

This year's National day after the first day of work, "Fairy World" on the entire version of advertising, 9 eye-catching characters with exclamation point declared "fairy World: I am not the journey!" ”。 Single from the advertising language, this new "provocative" giant network core products "Journey 2" means some obvious.

It is understood that the 3D fairy game "Fairy World" is the giant network of the second half of this year's main push products. and "Journey" series of games, it originated in the domestic GVG (group group) mode, which for the Giants and the entire game industry is a new play, than similar products have a more significant game viscosity and tolerance. Once recognized, this model will create a breakthrough in the game industry. Before the Shi Yuzhu personally soldiers, will be included and "Journey 2" equally important "Gemini" plan products list.

A company of two products in the newspaper wrapped in a full-page advertising, and in the copy so the opposite, this in the same company's online products are rare. "Do not rule out is two products in the competition in a war, the paper media as a fight field." Because everyone wants to prove that their product is the best. "People close to the giant network," analysts said.

It is noteworthy that, with the rise of new media and people's living habits change, in the single game marketing funds at the expense of hundreds of millions of online games, internet advertising, subway advertising is currently more popular way, network products seem to be increasingly less with traditional media marketing. However, Shi Yuzhu himself seems to have a special feeling about traditional media. As early as the 80 's, he was in Zhuhai pioneering research and development Hancock, has been in the "Computer World" magazine in the full version of advertising; at the beginning of the new century, hit's "Shi Yuzhu debt" incident, is also his newspaper announced.