Shidongyang: How to use the encyclopedia entry to promote the site

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The current well-known encyclopedia entry site: Baidu Encyclopedia, Wikipedia, Interactive encyclopedia and Search encyclopedia and so on. But personally think that we should do only Baidu encyclopedia and search Encyclopedia. As we all know, Baidu's products Baidu knows, Baidu Bar, Baidu Encyclopedia weight is very high, especially Baidu Encyclopedia more representative, in Baidu and Google search engines have a high weight, the entry in the search engine rankings are in the front. Search Encyclopedia and Baidu Encyclopedia is also similar, in search of the ranking is also very close to the front, but the flow of search encyclopedia entry is not comparable to Baidu, but more than Baidu Encyclopedia of the audit to pass more easily.

At the beginning of last year, after some effort to put a product related to dozens of entries, all successful in the Baidu Encyclopedia entry added a link, to my responsible product sales site can bring more than 300 IP per day, each month brings thirty thousand or forty thousand of sales, and the flow is still very stable; Although the traffic is not high, but we must be clear , for a Web site that relies on traffic to make money, 300ip that is not worth mentioning at all, but for a website to sell products, especially to do hype products, these flows can bring them considerable benefits. There are many do e-commerce is always complaining about high traffic, but the product is not moving, the reason is not to say that certainly the quality of these flows is poor, not the target group, is likely to promote the channel or the way there are problems. So for us to do E-commerce on the network to sell products, do not blindly to pursue high flow and good site rankings, your site's traffic is high, ranking again good, no sales that is tantamount to no value.

The following figure is the first few URLs of traffic from a product sales website in the last April one months:

My own accumulated experience tells me, through the encyclopedia entry over the flow of quality and conversion rate are relatively high, is all my promotion methods among the highest conversion rate. Based on my own operation of a few hype products accumulated some data analysis, the search engine to do the bidding rankings brought by the 100IP to create less than the efficiency of the encyclopedia entry 100ip created by the high efficiency; in some industry web sites on the Internet advertising, Even 500ip is less than Baidu Encyclopedia entry IP brings benefits. These data are based on my own operation of some products sales website, not absolutely correct. This has a lot to do with the industry you're in, the products you sell, and the prices you have.

Should be beginning in the second half of 09, the review of the encyclopedia entry began to increase, become very strict, with the link on the site of the passage rate is generally very small. Webmasters in the Baidu Encyclopedia entry to do the promotion of the difficulty coefficient increased a lot of hard to edit the entry is likely to audit pass, and then edit, and then submit, or may not pass. Therefore, the use of Baidu Encyclopedia entry to promote the way gradually by some extension staff abandoned.

Although Baidu's audit intensified, I think that some of our promotion staff is not necessarily bad, Baidu Encyclopedia of the threshold to improve the nature of the use of Baidu Encyclopedia to do the promotion of people will be greatly reduced, difficult to do does not represent can not do, but for our promotional personnel requirements higher, as long as mastered some doorways and skills, Editing encyclopedia entries is not as difficult as it might seem, depending on the nature of your industry and related keywords. As for how to do, the network of similar methods and skills abound, I do not nonsense, the key is the personal understanding and absorption and his executive power.

Relative to Baidu Encyclopedia Soso Encyclopedia to be easy to do, although there is no Baidu encyclopedia entry that high flow, but always better than do not do, after all, encyclopedia entry flow quality is relatively high. Soso Search engine market share although now very little, but think of a large QQ empire to its backing, should be developed in the future.

There is the weight of the encyclopedia is generally relatively high, using the encyclopedia to promote the site at the same time you can bring quality of the chain to improve the site's weight and ranking.

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