Shih-led Acer's three major reforms: personnel, mode, marketing

Yesterday, Sohu it exclusive disclosure of Shih June 18 outgoing chairman of the news. According to Sohu it learned that, as the founder of Acer Group, Shih has given Acer the direction of reform, mainly involving three aspects, namely, personnel adjustment, business model and integrated marketing.

1, personnel adjustment

In the above three aspects, the personnel adjustment mainly refers to the change of management, that is, Sohu it disclosed yesterday the Chairman candidate adjusts. According to Shih revealed that last November stepped as chairman of the board, he himself initially was a refusal of attitude, because Shih that even if Shih back to the enterprise still can not solve the problem of corporate inheritance, the successor should assume the corresponding responsibility.

However, Shih later changed his mind because he believed he was responsible for his personal social responsibilities. However, Shih the development of young people on the agenda. Shih, who has only 45 days in office, says the incumbent CEO, Chen, will continue to be in the post and hope to become chairman in 3 years. The next new board of directors is coming soon, and Acer will aim to rejuvenate the 30 or 40-year-old with a senior position in the Mesozoic era.

One noteworthy detail is that Shih, in particular, has made a point of nurturing successors.

2, Integrated Marketing

In particular, this is not the first time Acer has put marketing on the agenda. As early as 2012, Acer set up a special marketing committee, the role of which is to integrate Acer's brand and marketing strategy.

Wang, CEO of the time, said, "in the development phase of the product, we will mainly consider the market, and secondly consider the development and design." Understanding the needs of consumers will determine how Acer can design its products and services. ”

Yesterday, Shih the past, and put integrated marketing in the most important position. Shih stressed that what Acer needs to improve at this stage is integrated marketing and research and development. However, Shih did not mention a specific strategy, but was confident that Acer would make a difference.

3, business model adjustment

Shih stressed that Acer is in the third reform, the reform is to "change the head" "business model." Among them, Shih as the chief Cloud Architect is very able to explain the problem, the company's goal is to develop their own cloud, transformation into a "hardware + Software + Services" suppliers.

Previously, the company was known to remain its PC business. The new business model and the establishment of corporate strategic objectives are a big test for Hu Hongyu.