Shire partner Dongliangjie detained: Panic Marketing selling products

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

[Guide] According to police statistics, Dongxia Two people cooperate, Dongliangjie at least made 12 "appalling" false Weibo

"There's a pill in the tap," Nanjing Pork lead exceeding the standard, "Zhoushan people's hair mercury exceeded the standard", a sensational microblogging of the processing, was a dozen "environmentalists" "patent holder" banner of the businessman Dongliangjie, and his ultimate goal is to sell their own production of water purifiers. But for Dong, it was Shire (Weibo). Xue Guide Dong Fa shocking micro Bo and forwarding, in dong popularity after the jump, Xue again investment dong Water Purifier company. Yesterday, the Beijing police disclosed that Dongliangjie was detained for alleged provocation.

The way to the fore

Want to do "water king" financing repeatedly hit the wall

Dongliangjie, 47, is a certified identity at Sina Weibo as "micro-nasal arsenic and heavy metal filtration technology, bio-ceramic technology inventor, micro-ceramic co-founder of environmental protection", more than 300,000 fans. Public data show, Dongliangjie graduated from Shandong Agricultural University, after entering the Chinese people's University of Journalism double Bachelor of Science. In 1999, Dongliangjie a master's degree at the University of Hawaii as a student, majoring in environmental science. December 2008, Dongliangjie returned home.

According to media reports, Dongliangjie returned home after the founding of Beijing Micro-ceramic Environmental Technology Research Center Limited, "committed to micro-nasal heavy metal water treatment of patented technology and related environmental pollution project management." Police confirmed that Dongliangjie in Beijing, Suzhou has a company, in Henan there is a factory.

Dongliangjie also on Taobao open shop sales of water purification products, monthly sales of 5 to 80,000 yuan. But in his view, this is far from enough. Dongliangjie said he was ambitious and wanted to be "jobs in China's water purifier industry".

In order to get attention, Dongliangjie frequently attend various seminars, recommend their own patents, but there is no attention, no one is willing to invest.

Big V on the hook

To catch Shire and gain influence by haze

At the beginning of 2011, Dongliangjie found that Weibo is a quick way to accumulate popularity and broaden influence, and is a platform for propaganda without spending money. In the event of a nuclear pollution accident in Japan, the public began to pay attention to environmental pollution, Dongliangjie to the so-called environmental experts, the identity of the returnee scholar registered Weibo account "Environmental Dongliangjie", published on the environmental Pollution of micro-blog, gradually accumulated some popularity, fans quickly jumped to 30,000, to November, reached 80,000. However, this still does not satisfy Dongliangjie ambition, he will look at Big V, hope to get their support, quickly enhance influence.

The opportunity soon came. In November 2011, Shire A picture of a fog on his balcony on Weibo. Dongliangjie Seize the opportunity, commented: "This is haze, contains a large number of toxic PM2.5, adverse to human health, particularly unsuitable for outdoor activities." This comment really caught the attention of Shire, and forwarded the comment to arouse more people's attention.

Dongliangjie to Shifa letters, saying he was a teacher at the University of Hawaii, studying air, water and heavy metals pollution, some data can be provided to him. Through Weibo letters, the two men established initial contact.

In early 2012, Dongxia met in Beijing. Dong said he was studying heavy metal pollution in the United States and now has factories in Henan. The first meeting, Dongliangjie to Xue put forward investment request. Dongliangjie admits, he has selfish, want to use Xue's influence, turn Micro bo. "Give me a little more influence." But Shire initially thought Dongliangjie's factory was too small to be able to invest. But Shire still left behind, said he would like to be friends with Dong, to help him forward Weibo.

Rumor spread Rumors

To create a shocking microblogging Shire as a mentor.

According to police statistics, Dongxia two people after the cooperation, Dongliangjie at least made 12 "appalling" false Weibo. This includes a wide range of concerns, "there are contraceptives in the tap water", "Nanjing pork lead exceeding the standard" "Zhoushan people Hair mercury exceeded" and so on. These micro-blogs have been Shire forwarded to promote the spread of the rapid spread of fermentation, environmental pollution doubts, panic in the Internet users.

In Shire's words, although the business has not been made, but the two people became friends. Dongliangjie said, whenever there are more important articles, will allow Shire to help forward, Xue is also basic is not verified directly forward. And for how to send Micro Bo, Dongliangjie also got Shire's vigorous "guidance." Dongliangjie said, Shire told him, Boring Micro Bo no one to see, "not too professional, to be popularized, now the online popular title party, easy to attract attention, but also easy to be concerned about."

Dongliangjie said, although the micro-blog title from him, but basically also adopted Xue's suggestion, "for example, related to infertility, said environmental protection does not catch Sung, straightforward." For example, abnormal children high hair, people do not understand, said to have a child without the fart, so the words more easily spread.

In the micro-blog of "Running water with birth control pill", in order to arouse the public's attention, Dongliangjie in addition to listen to Shire's suggestion, played a shocking title, the content also added "the consequence difficult material" and so on words. "This is more likely to trigger association, causing no bottom in everyone's mind." "Dongliangjie said.

Panic Marketing

NET grilled paper out of context panic marketing selling products

According to the Beijing police, Dongliangjie released the so-called "Popular Science" micro-blog, will be online some of the academic nature of the paper on the undecided views, "grafting" fabricated published on Weibo.

Among them, "there are contraceptives in the running water" incident, is from a paper from others. The original paper in the media interview, said that the paper only refers to the detection of such substances in the water, does not mean that "the environmental pollution of contraceptives can lead to wild animal infertility or reduce the ability to regenerate", also did not mention the tap water, Dong's microblog is misleading.

In the processing of "Zhoushan people's hair mercury exceeded" micro-blog, two micro-Bo Shire have been forwarded, but Shire admitted that after the event he also took a fan to Zhoushan to eat fish. Some netizens pointed out that the data published by the Dong is from an article in the website, and the article mentions that the Japanese and Taiwanese in China have more mercury in their hair than in Zhoushan, but Mr Tung only intercepts part of it.

In the process of processing "Nanjing Agricultural University Zoological College, a researcher randomly tested pork in Nanjing market, found that Nanjing pork lead exceeded the rate of 38%" in the microblog, Dongliangjie this set of data are also found from the school graduate published in July 25, 2011, "Nanjing and Weifang pork Heavy metals and some trace elements content survey", But the paper cites "High quality green" standards, not "conventional pollution-free" standards, the former is a higher standard, the latter is the standard.

Dongliangjie said he accumulated popularity in order to save a large number of advertising and endorsement fees, because the micro-blog basically do not spend money. Some netizens pointed out that as a company selling water purification equipment, "rumor behind the latent is a huge commercial interest", and that this strategy is actually a "panic marketing."

Behind bars

Seeing Dongliangjie Shire investment 2 million

See Dongliangjie gradually became the climate on the Internet, and taking into account its professional background, Shire feel, Dong's water purifier after the development of market potential. This January, Shire finally shot, he invested 2 million yuan, of which 1 million is his own investment, the other 1 million from their cooperation with other companies. Xue turned into a shareholder of Dongliangjie company. After Xue's investment, Dongliangjie's patented products also began to be formally put into production.

But Dongliangjie's dream has not been able to do too long, September 11, Dongliangjie was detained by Beijing police, "China's water purification industry jobs" dream broke the wall.

The reporter learned that after entering the detention center Dongliangjie mood is low. Dongliangjie said the issue of micro-blogging has affected local industries and people's lives, "to make up for the late apology." Dongliangjie said, in the micro-blog to do popular science, spread other information, hope to use him as a ring, "strictly abide by the professional ethics of science popularization, provide real, comprehensive and objective information to the public", he came in and found that "freedom and dignity than fame and wealth more important."

Shire also said that as a more influential than Dongliangjie network Big V, blindly forwarding micro-blog, "affected the economic income of local fishermen", without verification on the forwarding is irresponsible, neglected as a big V due to social responsibility.

Dialog

Shire is not "convicted of words."

Recently, the National Credit Office, the Ministry of Public Security and other departments to jointly regulate the network rumors, received widespread attention. Yesterday, for the public concerned about how to define the Internet rumors, "Shire" was caught because it is "big V", "forwarding rumors information 500 times" whether the sentence, the site in the management of network rumors should bear what responsibility and so on, the National Letter Office related responsible person answered the reporter questions.

It's not about the Big V.

Reporter: Some people say that Shire was found to be "convicted of words"?

National Letter Office: recently investigated more than the use of the Internet to create and deliberately spread rumors of people, some to achieve personal goals, illegal seizure of economic interests and deliberately rumors spread rumors, such as "Qin Fire Fire", "Li two demolition four" and other people. Some people have been investigated for illegal crimes, it may be more influential on the internet, there is public opinion to avoid their illegal activities, only the emphasis on "Big V" or network celebrities, or even rumors that "guilty of words", this is misleading. such as "Shire" was punished according to law because of prostitution, mob fornication and suspected other illegal crimes, and his "Big V" identity is irrelevant.

It's a crime that makes a sentence.

Journalist: Is it going to be a criminal investigation?

National Letter Office: Libel slander, hurt others or society, of course, to bear the responsibility, this is beyond reproach. For the purpose of not intentionally disseminating false information, criticism and education are the main. The spokesman for the supreme law has pointed out that even if part of the prosecution or disclosure is untrue, it should not be prosecuted for criminal prosecution if it is not deliberately fabricated to slander others, or if it is not known to have been fabricated on the Internet.

Reporter: For the "two high" related judicial interpretation, the expression for the rumor message forwarding up to 500 times, the number of visits reached 5,000 times can be sentenced to accurate?

State Letter Office: Judicial interpretation clearly stipulates that "the use of information network to slander others, the same libel information is actually clicked, the number of visits reached more than 5,000 times, or be forwarded more than 500 times, can be identified as the No. 246 section of the Penal Code of the" serious ", can constitute defamation. Clearly, according to this provision, the object being forwarded 500 times is a specific libel message, not another message.

The internet is not a rumor space

Reporter: Some netizens said that the regulation of Internet rumors is suppressed speech?

A: That is the wrong point of view. Cracking down on internet rumors is good for protecting legitimate freedom of speech. Cyberspace cannot be a rumor space. Allowing rumors to spread is tantamount to destroying the network. No country in the world is allowed to spread rumors. The freedom of any individual must be exercised within the bounds of the law, not lawless, and must be premised on the freedom of others without prejudice to the suffering of others.

This edition of the Beijing Times reporter Shi General Xinhua News Agency