Shizhenyang: O2O, O+o user first

Abstract: August 16 News, seven Shizhenyang online pharmacy chairman of the 2014 China International Conference on Electronic Commerce published the title of "Online users first" speech. 2014 The annual meeting of Chinese pharmaceutical dealers held in Boao Conference for Asia, the theme of the conference is medicine

August 16 News, seven Lok Kang Online pharmacy chairman Shizhenyang in the "2014 China International Electronic Commerce Conference" published a "line online under the user first" speech.

2014 The annual meeting of Chinese pharmaceutical dealers held in Boao Conference Center for Asia, the theme of the conference is "pharmacy mobile internet storm." The conference is one of the clubs (China Drug Retail Industry Information Conference), co-sponsored by the Chinese health information and the first pharmacy. The General Assembly set up "pharmaceutical and electronic Business policy and market environment analysis", "Pharmaceutical electric business platform strategic planning and sharing," mobile interconnection under the O2O mode sharing "and other issues, invited bat Electric quotient three giants, 200 pharmaceutical electrical business enterprises, integrated supply chain both ends Chiu Yujia Excellent enterprises to communicate in depth.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Seven Lok Kang Online pharmacy chairman Shizhenyang

The following is a transcript of the speech:

Shizhenyang: Thank you very much for your information, and for our colleagues to give us a chance to speak. In this piece, seven Le Kang nothing to do more excellent, but did something should be done, back to today to see us seven Le Kang logo change, explain seven le Kang next move, because we tend to simplify , our seven Lecang has been the value and mission enterprise, we seven Le Kang culture because we sell medicine, the final Chinese medicine to sell medicine above is the soup, this seven Le Kang how to come, is seven Chinese herbal medicine, three taste three fire endure 49 days to boil. In fact, talk about values and mission to talk about culture many do not look at this, in fact, I think the foreign top 500 enterprises to see how much your culture determines how much business, our values are in accordance with our seven Le Kang people in accordance with the value of the mission to exercise our behavior and system.

Let's see what we're going to talk about today. O2o,o2o I personally think it might be a bit harsh to say this today, this is what we really want to do, our products to solve the problem is the customer pay to get the goods, the day before yesterday I went to Guangzhou 35 years ago, the most influential computer city, today to see a car can drive the past, So these simple commodity-selling businesses must be replaced by companies such as the Beijing-East cat Amazon. Our medicine is similar, the first problem now must go downstairs to buy a thing to eat, I solve the problem not to the hospital, can not solve the problem immediately to the hospital, our O2O is not so. Second, where to buy medicine, some chronic drugs do not use, so two problems, in fact, O2O seems to be difficult to solve.

Some industries are ideal for O2O, catering, film, bathing, sauna, because no one said I can be a sauna in the computer, there is no one said I can eat in the computer, this is not a substitute for doing O2O more reliable, really do the o+o, seven Le Kang did a number of attempts, we and the island cooperation, Our Treasure Island 1700, covering more than 30 provinces and cities including Taiwan also have, this eye-matching link on the Internet to fix it? There's a chance to shop online, this O2O is basic, so we made a little attempt to o2o from one resource to another, and this combination is true to the consumer must buy, so called two o cooperation is more meaningful, because I think this is to stand in the customer's perspective, So last year's double 11, our Cat Island with seven Lok Kang Tripartite signed a cross-border O2O attempt to achieve a bit of success, but also by some technical reasons not to achieve our desired results.

No user everything is 0, this is actually my meal today when also said this sentence, now the user each user must be the ye, why when ye, you see each of us's behavior such, this courier company delivery not in the doorway to make a call to go, did you think I came back to call half a day express company to come, Have you ever thought about the time someone sent you to your doorstep and you didn't pick up the goods? This express little brother to another one sent, it is possible that the eight floor and there is no elevator, people came to your side must be more than half an hour, but our customers are not satisfied, this attitude is too bad, how do we attitude? So the customer is actually spoiled now, we have to be used to, who can make users more satisfied who can make money, so the higher the customer dissatisfaction requirements, we meet the rest of the future can not meet this customer is our.

For example, Beijing east to meet the customer's fast, this customer can be more and more high, so, the electrical business is actually the service brought, you can meet this customer when grandpa. O+o This side has a point of view, if we put all the cost of advertising cut off we should do is customer satisfaction and turn head, your company may make money this year, but if the customer's decline in the fall in fact, we need to do more extreme better. How are we going to fall in love with our clients? People say that selling drugs condoms better, today's boys and girls here to see a very beautiful beauty, what the men will do, like we sell medicine, we are selling medicine, our 00, after the demand for medicine is not high, But condoms sell well, and this is the time you need this stuff, like a box of condoms. Once two times three times he has the understanding, next time when he is sick must arrive seven Le Kang buys the medicine, saw a beautiful girl to work on the bus to meet, if on the spot said I wanted to marry with you this woman to say neuropathy, See the first time, the second saw the same, the third to see Hello, the fourth to see a smile, five can be micro-letter number, to the eighth time can go to bed, we sell drugs do not sell out so we sell condoms.

We love the premise of looking for demand, to see if there are objects and children, so this direction is very important, this is an American car rental company, this piece was founded in 1999, the company's main car rental, a start to do bad, do bad is to find that the idea is not very reliable, Later in this density increase in the small area within five minutes can be to the place there are parking lots, can always return the car with automatic pickup, is done some advertising, a typical advertisement, 365 hours a year to make love, 366 hours to find a parking space, this point of time convenient and density is better, is the customer's demand is timely, The company is also the same, they do the film, also in 2001, the company was doing videotape, this piece is also a timely delivery plate, the company solved this problem, the Internet customer is real, so customer demand real demand is our business as a matter of concern, Customer demand I believe we have nothing, because now is not depend on the capital of money, depending on how much you now have the resources to do a thing.

These two cases illustrate the importance of density and maturity, density maturity we can immediately solve the problem of diarrhea, if the purchase of slow drug Internet can buy, the future prospects of this above a few data is absolutely beautiful now very hard, back to the entire data, the entire pharmaceutical sales last year, but only 40 billion, This year may be over tens of billions, the actual sales this year is 930多个亿, our OTC sales are 270 billion, in fact, our overall account, we actually sell only between 0.3% to 1%, but in fact our daily consumption accounted for the Internet consumption has reached 7%, but this piece 10 times times to 20 times times, According to the United States, nearly 30% of the market share in the Internet sales so space is very large, growth is also very large, so once the prescription drug release, estimated impact on a network of tens of billions of enterprises may still have, our seven Le Kang online pharmacy plus our virtual hospital, we enable consumers seven Le Kang above can consult purchase , so that their great health into a real part of our life, including our Baidu.

Seven Le Kang ultimate problem seven quench, we seven Le Kang three years ago when doing the Internet, many are in the open pharmacy, so we chose the Internet, we boarded the Jingdong, Taobao, Amazon, seven Lecang in a short period of time, we did seven Le Kang's scale, the future depends on not resources, rely on our customer satisfaction, How many of our clients are turning heads, so, only the customer satisfaction, customer's high, is we really consider, so O2O, o+o this situation, the key to how we do to make customer satisfaction, today's casual talk about some personal insights and ideas, some things I know wrong, Because these are the industry's predecessors and technical experts. Thank you!