Shoe net Dong Xinda: The socialization of electric quotient has become a trend

2012 will be China's e-commerce return to rationality, the first year of maturity, more and more traditional enterprises are entering e-commerce, the competition in the industry further intensified. March 28 The latest information, Dong Xinda vice president of the shoe network in 2012 easy view of the third annual Electronic Commerce Conference, on the "Electric Business Solomo Road" put forward the "electric quotient socialization" of the new concept of electric business marketing, causing the industry's high concern and heat assessment.

Dong Xinda, vice president of shoe-making network

Dong Xinda that the electricity dealers attract consumers to buy online "direct cheap, convenience, product rich, fast, simple, fast delivery" and so on, basically every electric business enterprises can do, next, the new direction of market competition should be turned to "emotional marketing", by the electric business "let you like" into consumers "I like."

Speech, Dong Xinda is pointed out that "China's electric business, is in a talkative era", with the development of SNS social media, users will be to some kind of things to evaluate, like to spread out, and other users in the purchase before, will also refer to product reviews and other consumer opinions; now, Electric business enterprises to consider is how to let consumers like products and services, and actively share the real feeling after use, through its active communication to achieve corporate Word-of-mouth marketing.

Dong Xinda that the emotional marketing era has arrived, the next thing the electric business enterprises to do is the socialization of the electric quotient! In addition, Dong Xinda also introduced, the shoe network has long insisted on the practical accumulation of shoes field, is to be able to provide users with affordable and inexpensive shoes, so that customer satisfaction, which is also reflected in the value of the shoe net; In addition, the shoe net has completed the first round of financing, the next phase will revolve around the customer experience, emotional marketing, social marketing, Branding strategy for precision marketing.

The theme of this meeting is "big business rise", there are bank of communications, top grade discount, seven wolves, Gome (micro-blog), Cofco I buy nets, Yin Tai, Haier Group, the Golden Elephant Net, good to enjoy the purchase, excellent product life, Lanmiu, shoe nets, anta and so on hundreds of traditional enterprises to participate in the annual meeting. This annual meeting attracts 100 authoritative guests, more than 100 traditional enterprises, 100 media, 3,000 people who are interested in the electric business industry, is the largest electric business event, providing high-end communication and reference platform for the operators of the electric industry.