Shong: Investment is to choose the song Jiang type entrepreneur.

Many times to see Shong, always a casual dress, in Tsinghua University, the first Chinese entrepreneur training camp, he is still the dress, next to a Tsinghua university students quietly asked, "Just talk to You is IDG (the United States International Data group), the leader?"　　"Really, he is that kind of in the human heap looks very ordinary appearance, and heard him speak, that thick Hunan accent, as if the people placed in the Phoenix ancient city of the Tuo side, a time full of stilts, Miao, Tuo River water ... None of this could conceal the enthusiasm of the Hunan man for the entrepreneur, he used "special pleasure and special honor" to describe his excitement at the first Tsinghua University entrepreneur training camp, even at the beginning, a little choked.　　Because, if compares him to the fish, the entrepreneur is the water, if the fish wants to swim happily, must have the thousands of entrepreneurs to renovate the business model unceasingly, like this, can make the venture capital to find the passion, to find the strength.　　It is this point, in order to dress so ordinary shong with entrepreneurs, for entrepreneurial enterprises find ways, but also for the capital to find exports. Favor RMB Fund, pay attention to consumption days, IDG has just set up a 3.5 billion yuan fund, including Social Security fund occupies 1.2 billion yuan.　　In Shong's view, the renminbi is still facing a lot of opportunities, after all, IDG in the past is the management of foreign funds, while there are some industries can not invest, but the renminbi does not have these barriers. "The management of this fund, for us, is a kind of trust, but also has some pressure."　　"Here he paused, his face heavy with a trace. It is understood that the fund has won the National Development and Reform Commission's record last year. According to the relevant provisions, IDG renminbi investment, on the one hand, some of the U.S. dollar into the renminbi for investment, on the other hand, the investment in the form of renminbi reinvestment, the dividend received 33% of the income tax, if the reinvestment, you can enjoy 40% of the tax rebate.　　These related details, as early as 2008, Shong began to pay attention to. More importantly, the opening of China's gem opens up opportunities for many entrepreneurial ventures, as well as opportunities for venture capital, which is quite different from the previous search for overseas listings.　　According to the information, since the financial crisis, the renminbi fund to raise a strong competitive advantage to quickly catch up with foreign currency funds, including the first quarter of 2010 is still in the new fund and the total amount of fund-raising both higher than foreign currency funds.　　At the same time, with the rapid expansion of LP (limited partner) group and the landing of "new 36", private capital is also promoted; together with the opening of the first half of the Social Security Fund and private banks and third party financial institutions to successfully access the domestic rich individuals and venture capital channels, making RMB funds more potential competitiveness. Directed at this point, Shong is prepared early, 2009 for the collection of Harmonious Growth investment fund, IDG Capital in Beijing registered a harmonious Archie Investment Management (Beijing) Co., Ltd.,As the management body of the private placement. "20% to 25% of the funds will be invested in early-stage small and medium-sized enterprises, while the rest will be invested in long-term businesses." As for the industry that is about to invest, it will give a satisfactory reply one months later.　　"believe that the investment structure of RMB funds for Shong, has long been familiar with the heart." And for the future area of concern, he did not conceal the point of "consumption", in his view, "from China's GDP structure analysis, the important development is the consumer services industry, personal feeling that the development of tertiary industry has a lot of development space." "Because personal consumption if the proportion of GDP in the ratio of 50% to 60%, even better."　　For example, U.S. personal consumption accounted for more than 70% of GDP, and China's personal consumption is only 30%, the future at least 20% of the driving space. It is in this way, let Shong see the space in the field of consumption, he said, "people pursue high quality of life, so we invest in fashion and other fashion industry; people want to live longer, so we invest in health; people want to know how to manage their money, so we're also concerned about financial services. And it's important that people want to be happier, so we have a lot of investment in entertainment and cultural industries. "It is not difficult to see that all of the Chinese people with the necessities of life-related industries, all with the livelihood of the consumer industry, as long as the rapid growth, to create more employment opportunities, Shong will be from the interest of mining gold." In his eyes, such a choice with his 1993 years after the venture into the wind, many countries have a great relationship, it is these experiences, let him find that "investment, especially in the consumer services, more important is ' people-oriented ', must know what the needs of people." "Of course, there are some original technologies, especially those that can be applied quickly, and he will be concerned."　　[Page] investment is to cast people from Hunan foreign language department to English teachers, from the Department of Social Sciences graduate students to the Xinhua News agency reporter, from the United States to the present venture capitalist, Shong this is a turning point is heavy, but he always give up timely, timely turn, and do the longest, and the most interesting is the venture capital. Even more fortunate, it was not someone else who brought him to the door, and it was the IDG chairman, McGovern, who, "without Mr Mak, I don't know what industry I'm going to be in now."　　"That was when he was a journalist, and because of Rong's visit to the United States, Shong was fortunate enough to be a translator between Rong and Mr. McGovern.　　And in the midst of a journalist's work, he also met a lot of venture capitalists, the industry has a deep understanding of the vein, coupled with the "instigation" of friends, he finally wrote to Mr. McGovern, so, in 1991, Shong farewell to journalism career, came to IDG, began a new challenge. Subsequently, in 1993, on behalf of IDG Group invested 20 million U.S. dollars with the Shanghai Science and Technology Commission cooperation, the establishment of China's first joint venture technical risk company; 1998, also on behalf of IDG Group Planning and the Chinese Ministry of Science and Technology venture capital Fund, committed to China's technology industry in 7 years to provide 1 billion U.S. dollars in the venture fund ... One step at a time, Shong has fallen in love with venture capital, "You always need to learn the next market, Opportunity and Team", with the thirst of thought, Shong in IDG finished is 18 years, during which, he should not only attract the meaning of work, but also "catch up with it and the internet era, At the same time owning the big market of China. "Tencent, Baidu, 3721, Ctrip, Dangdang on the bookstore, ebay, Ctrip, Hui Cong International, financial and other enterprises, have been Shong point, in his view," VCs in the field of the Internet can always find opportunities, after all, China is the most users of the country. "So, for the internet, he remains as passionate as ever." In simple terms, 210 million of the U.S. Internet users occupy 71% of the U.S. population, while China's 400 million people's Internet population accounted for only about 30% of China's people, its development space is generally visible.　　At the same time, mobile phone users around 700 million people, already equivalent to twice times the total population of the United States, imagine that a company's number of users can exceed the United States total population twice times, mobile internet market cake can not be small?　　In addition to the Internet, such as Home Inns, hanting Fast Hotel and other consumer upgrading enterprises, he also participated in the first round of financing, in the Shong world, investment is more important is the cast. He still clearly remember the first time to see the founder of one of the hanting impression, "and Ctrip compared to other entrepreneurs, hanting for people more introverted, not like to talk." But like smiling, but also is full of wisdom smile. "And from Ctrip to such as home, and then to the Chinese court of the Nasdaq myth, Shong has hanting as a" cow "," he was 10 years as the founder of the CEO three times to create a company on the Nasdaq, is a milestone of the entrepreneurial hero. "　　"Even when the Han court market value reached more than 1 billion dollars, Shong also did not lightly quit." On the surface, 3 investment hanting, seems to have a personal investment preference or investment inertia, but in fact, this is Shong "Soma" way, "investment in a project, in addition to see the overall environment and direction, the most important thing is talent, not technology."　　"Because he was once deeply stung by the first investment project, after venturing into venture capital in 1993, he invested in a company that specializes in research, development, production and marketing of computer batteries in Shanghai, and began to value the expertise and technology here, and did not expect investment funds to be wasted after two years. From this he reflected on the "people" problem, "advanced technology, if the market does not recognize, are in vain." How to accurately grasp the market, the most need for talents. But the outstanding talented person, must have the keen market sense of smell, the resolute judgment execution ability and cooperates with the person affinity.　　This, presumably, is the reason for the hanting in the Shong three degree phase. And now, in the face of Tsinghua University entrepreneur TrainingA hungry entrepreneur in the camp, he said, "Choose the song-sung entrepreneur". In his view, though Song Jiang was black, also cowardly timid, but the other 107 will be under his banner can unite together, enough to explain the good team relationship and leadership of Song Jiang, while the Lu Junyi, although the appearance of Feng Wei, martial arts superb and get "Jade Kylin" nickname, but can only become the second leading of Liangshan.　　In Shong's eyes, "can be so many people fooled together, Gongchenglvede, the winner of every war, is the best leader." This is the Shong "Soma" principle, is also the original intention of his investment.