Shong: The scale of the sauna and bathing industry can estimate the cultural industry space

Cultural and creative industries have now received unprecedented policy support, from the national strategy, to support the development of cultural and creative industries have a benefit and no harm.　　At present, China's cultural and creative industries scale of GDP is still very low, compared with the developed countries in Europe and America, the gap is very clear. In the policy of the spring, cultural and creative industries a prosperous landscape, there have been a special cultural and creative industry funds.　　The past PE/VC more investment in some technology-oriented, production-oriented industries and companies, is now gradually increasing the focus on cultural and creative industries. The Cultural creativity Field also has the related facilities construction question. In the past, the main domestic culture, sports facilities are almost all government-led construction, such as the Bird's Nest, the National Grand Theater, etc., but as an industry, this type of government-led construction will gradually become a private capital-led approach.　　In my opinion, the prospect of cultural and creative industry is still very huge, to figure out exactly how much space, there is a simple way. The revelation of bathing industry the service object of the cultural creative industry is people, it can have different forms, more simply, is to provide a service to fill people's leisure time.　　From time to point of view, no matter who is 24 hours, in addition to eating, sleeping, work time, the rest of the time will do some leisure choices, cultural and creative industries to serve is the people of this part of leisure time. I have been to America for more than 20 years.　　Abroad, often in the work, I will go online to find out what good musicals, what good restaurant is worth tasting, and then see what other interesting leisure activities. But at home, people leisure time can choose the pastime entertainment way, especially the family entertainment is very few, especially for a family with a little old, the choice of family entertainment is less and less.　　If you have a child, you don't know where to take them for the weekend. On the other hand, China has a unique phenomenon, that is, sauna bath industry is particularly developed, no matter where, there are many sauna bathing venues, the level of different grades. I often joke that all the other countries in the world sauna and bathing places are not necessarily more than a Chinese province.　　Although sauna bath is also a way of leisure, but this way is not necessarily suitable for family entertainment and leisure. There are a few revelations behind this phenomenon. One is that people have leisure and entertainment needs, in these places consumption is also people's time, but not suitable for the whole family, and the second is, many sauna bath has been built resplendent, invested a large amount of money, that is to say that the leisure and entertainment industry is not lack of enthusiasts and enthusiastic funds, there is a feature, sauna no hundred years old shop,　　It shows that the leisure market is not highly agreeable to this way; third, there are many investors in leisure and entertainment, and the level is low, and there is no innovation and imagination.　　Why now said that China's cultural industry has so much space, that only need to see the size of China's sauna bath industry, we know the cultural and creative industry space. When I last went to Geneva, Switzerland, I wanted toTo visit a friend, and he was about a Sunday 4 o'clock in the afternoon. When we got there, we found that the city of Geneva was empty, we all went on holiday on weekends, skiing, ice and snow sports become the main way of public leisure and entertainment, this healthy way of leisure has been the love of the whole people.　　The friend who received me hurried back from the far ski-field. I've been to Switzerland for five times. The trip to Switzerland has actually given me a lot of association, after all, the country has not experienced war, many Europeans rich people often go there, so the Swiss will think how to meet the spiritual and cultural needs of these wealth classes. We all know the Swiss list, which caters well to the needs of these wealthy classes. There are also many watches and clocks museums, which I particularly like because it combines culture with the national specialties and history.　　There are few cultural facilities in the country. The domestic cultural and creative industries still lack innovation. Everyone likes the Swarm, such as making film and television city, are swarmed, built several studios, and no innovation.　　In fact, China has a lot of cultural and creative achievements with a long history, such as the face of Sichuan, Hunan Opera, but for thousands of years are unchanged, no one to give these results to more modern cultural performance, so the attraction of these traditional culture has been fading away. We are concerned about the cultural and creative industry projects mainly have three dimensions.　　One is the mode, see whether the model is innovative, whether it can satisfy the public's freshness; the second is to see how its user experience, its customers are willing to introduce to his friends, this is the most direct judgment of its reputation, the third is the brand, a project can form a brand influence, on behalf of its vitality can continue to continue. [Page] The challenge of film and television entertainment last year, the Chinese film's annual box-office reached 6.2 billion yuan, and a "Avatar" only 17 days, to get 1.3 billion U.S. dollars in the global box office (excluding China). In other words, a movie has surpassed China's box-office sales for a year in 17 days.　　This also shows that in the business model China has a lot of investment space and opportunities. We have been concerned about the cultural and creative industries for a long time, and the film and entertainment industry has a lot of investment experience, from the first Toupai "College Entrance Examination 1977" also has more than a year. We have invested in several films this year, except for the "future police" that we all know, we have also invested in the "Snow Secret fan" and "Hawthorn Tree Love", these films are still in the intense filming or post-production.　　"The Future police" is Jing director Andy Lau starring, "Snow Secret fan" is Li Bingbing, June, Jackman and many other stars starring, "The Hawthorn Tree Love" is Zhang Yimou's new film.　　In fact, film investment in the field of risk is the largest, the middle of the variables are too large, it is difficult to predict and ensure that each film in business success. At home, the number of movie screens is a big barrier to the commercial operation of the film. We can compare the number of screen in ChinaThe volume is about four thousand or five thousand yuan. The American screen is about 40,000 blocks in number, so we're just one-tenth of them. China currently has a population of nearly 700 million people, with less than 300 million people in the United States. In this calculation, the gap between the domestic film screen is more obvious.　　The domestic movie screen is constantly increasing, but to reach the U.S. level is still far away. In addition, the film mainly on weekends, holidays mainly, a year also 51 to 52 weekends, now foreign import blockbuster to occupy part of the domestic film market is more squeezed. Because of this, in the domestic market, really can make money movie is not many, each year at the box office more than 100 million are numbered.　　So if you really want to make big movies like Hollywood, without international sales, it's obviously not feasible to rely on the Chinese market. When we evaluate a film project, we evaluate it from three aspects.　　The first is to see the film's target audience market, there is no room for development at home and abroad; the second is to see what kind of things, plays and ideas are attractive; third, what kind of people to control the team, do this thing, whether there is a mature team to operate. China's cultural and creative industries must strive to move to overseas markets. In addition, there must be a creative model to win the excess returns. For example, we invest in Zhang Yimou's "Bird's Nest version" of "Figure Turandot", we will be able to "figure Turandot" stage to make a stadium in the world to perform a standardized stage, 1998 "Figure Turandot" in the ancestral performance of a 2000 people, played 10 games only 20,000 people; in the nest, a more than 40,000 people, played two games 80,000 people,　　The effect is very good, and in Taiwan a baseball stadium performance, has come to more than 30,000 viewers, has been sought after. We also look forward to a direction is the animation field, "Pleasant Goat and gray wolf" performance is very fire, but also gave me the confidence of the Chinese animation industry optimistic, before there is "Rainbow cat Blue Rabbit" also good response, but these are not out of the country.　　China has a lot of stories can be used as the theme of animation, but unfortunately many of the subject matter are foreign to the director and adaptation, such as Mulan was the Disney company adapted into a very successful commercial film. How to innovate and package Chinese elements into a cultural product that can be accepted and loved by audiences in different countries is a core issue. I noticed in the United States that the "O" show was very hot in Las Vegas, made by the Canadian Cirque du Soleil. In fact, most of the actors are acrobats from China, Russia and Mongolia, and the theme is also erhu. [Page] RELATED links about IDG Capital IDG Capital is a professional investment fund focused on the Chinese market, the current management of the total size of the fund is 2.5 billion U.S. dollars.　　In Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Silicon Valley, Boston and other offices. IDG Capital focuses on consumer products, chain services, Internet and wireless applications, new media, education, health care, new energy, advanced manufacturing and other areas of the first-class brandLeading enterprises, covering the start-up period, into the long-term, mature, IPO each stage, investment scale from millions of dollars to tens of thousands of dollars. Since 1992, as one of the first international investment funds to enter the Chinese market, has invested in such as Ctrip, such as home, Baidu, search Room, Tencent, Kingdee, Financial, Sohu, the United States, Eve Yue, nine Ann, every customer prudential products, hanting and other 200 outstanding enterprises in various industries, and has 50 enterprises in the United States, Hong Kong, China Securities Capital market IPO, or through m&a successful exit.