"Shop + Dealer + retailer" Model Shanghai Suning interview

1th page "Shop + Dealer + retailer" Model Shanghai Suning interview

Home Appliances recent Hot article guide:

Acoustic body sense a lot of Haier Cloud search TV M9000 First Test

Those years of TV years Uncle Crooked talk about Sony PS full series

4K Super HD only 10,000 Konka 50x9600 synchronous Cloud TV First Test

Lightest! The thinnest! The most gorgeous! OLED TV creates a new era of display

February 21, 2013, Suning announced http://www.aliyun.com/zixun/aggregation/35460.html "> to change the decision of the cloud merchants." This new system changes make suning more challenging in the 2013 market, which is also a turning point in the retail industry, and for many consumers it is a brand new change in consumer philosophy. And we Tenkine and bit network reporter very fortunate in Shanghai Suning Branch field interview to Shanghai Suning General Manager Assistant Zhou Xiaoyu Ms.

The difference between Suning and the line store of electrical appliances

Suningyun Group Co., Ltd. after the overall external operations in the service is the same, and Suning chain platform is a further penetration of the market, including the establishment of the experience point of easy to purchase services. The two more show a combination of online and offline. This can be suning line on the whole category of business can be expanded, including financial services and related business services will gradually extend to the terminal, this extension will gradually in Suning's chain platform on the test water, Suning last year in Shanghai has gradually tried to do such a test water. This test water has several purposes, the first is for the fusion of products on both sides, in order to get through the existing limitations of Su Ning Limited conditions, broaden the category of operation, and another aspect more is to open up the follow-up operation of the part.

The future development direction of Suningyun

In Suning 2013 media briefing, Suning Chairman also made some comments, Suning used to use Wal-Mart + Amazon to describe its understanding of the retail industry and the future model of interpretation, but now suning innovation to create a cloud quotient concept, in fact, want to pass on Suning to the retail understanding and definition. Su Ning has renamed the original relatively limited concept of electrical appliances to Suningyun Group Co., Ltd. This can be more to create a model of Su Ning's own definition, this concept just can explain Suning's understanding of the future retail. Through the foreground and backstage, online and offline, services to consumers and retailers this part of the customer group, this is Su Ning's understanding of the future retail.

The concept of retail service provider in cloud business model

The retail service provider is also a product-led, providing products as the main direction of the operators. He is different from the platform of service providers, to provide entities, virtual services and services to all kinds of products, but ultimately it is to return to the nature of service, consumer services.

Suningyun How to change the traditional concept of consumers

Suning in the new decade's plan comprehensively put forward to the mode of electrical appliances, in the product management Suning put forward the concept of Super electric operation, this is because Suning original brand name, make its own some limitations. Suning in the electrical field is more professional, it is also to break the traditional sense of the definition and understanding. Su Ning's practical measures from the changes and the external image of the VI change, Suning hopes to be the first to break such restrictions. Suning this year's VI is the fourth generation of adjustment, vi design than the previous VI performance more mellow, more inclusive and service.

Suningyun New Organizational structure adjustment

Suningyun business in this system has three operating platforms, in the three operating platform, it opened up the line under the entire fusion of mining sales and operations. On the one hand, Su Ning expands the business of the big area, on the other hand is enlarges the fusion. In the new ten-year development plan, Suning easy to buy and suning chain platform to make a big platform. Today, when the introduction of two platforms, one is a chain operation platform, the other is easy to buy E-commerce platform, another in the three business centers have a study of commodities, the other two are open and operating platform for the external.