Shop 1th is doing a "stone" business through the extension line distributor

November 5 News, billion power network learned that shop number 1th is recently through the expansion of the line distributor to do a "stone" business: On the one hand to expand the import of direct production of business, on the other hand, to achieve channel sinking, covering two or three line city.

According to the relevant head of store 1th, 1th stores from the second half of this year began to try to distribution, the main category is imported direct mining commodities. It is noteworthy that the 1th Shop distributors focus on the choice of two or three-line city chain stores, such as the Shanxi United States special supermarket chain (mainly distributed in Taiyuan, Datong and other cities).

Has the area sinking ability, the monthly purchase quantity is not below 100,000 at present, this is the 1th shop Choice line Distributor's two major standards. According to the relevant responsible person explained, for 1th stores, offline distribution played a major role in two: first, to meet the regional customer purchase needs, the second is to increase the amount of unified procurement, so as to improve the negotiation of imported goods, to obtain better goods and prices.

As for the current size of the offline Distributor, No. 1th stores did not disclose. "Because the business launch time is not long, now the distributor's level is relatively small, but we believe that the future of this piece of growth space is very large." said the person in charge.

According to the Billion power network, traditional retailers will be a distributor of electricity as a distribution channel is already a common phenomenon, but the operator of the offline shop as a distribution channel is relatively rare. Store No. 1th This kind of reverse development, to some extent, reflects the power of the electric business in the two or three-line city of the limitations. This may be another concern, compared with the way in which the General Electric trader is using the "brush Wall" sink channel.