Shop Baby Describe the 6 conditions you should have

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Many Taobao dispensers will want a beautiful baby description template to decorate the Baby details page, but please note that most people just want a beautiful template, that is only a description of the framework of the page, most people ignore the basic elements of the description of information display, difficult to meet the user experience. Can not be the product information, characteristics and the professional level of the shop to effectively display. Taobao is currently selling women's category for the representative, analysis baby describes the focus of the optimization of some of the details, personally think, a qualified baby description should have the following conditions.

1. Provide Multi-angle product display

Multi-angle merchandise display, to enable customers to understand the various aspects of the baby look. Like our physical store shopping, we picked up the same thing, will be up and down before and after the first glance, online shopping is only rely on pictures to view the product appearance and color, if even the baby's side do not know is Diao Chan or sister Fung, this has significantly increased customer concern about this product? Thus affecting the conversion rate?

2. Main diagram magnification effect

Users in the main map of the mouse refers to the location of the product details to enhance the real experience of buyers, combined with the above said Multi-angle product display, so that customers a full range of understanding of products. PS: When you upload the main image above 800px*800px, you can provide the image amplification function on the Baby details page.

3. Size Information Description

This information can be effective less customer service to answer questions about size, at the same time let consumers understand the products purchased each part of the long and wide, at a glance know whether the product is suitable for their stature, more important point is to effectively reduce the refund rate, refund rate not only affect the day-to-day operation of the shop work, Also affect the search rankings of baby.

4. Description of Product Features

In particular, the form of distribution shop, product description of the thousand, or just to specify the weight, color, baby name. A lack of shopping for the entity shop, unable to make good performance. The product features, design concepts used to understand the sentence described, for the baby's conversion rate plus points.

5. Detail Close-up

For the local outstanding elements to show the details, not only conducive to consumer understanding of this product, excluding quality concerns, but also to apply for Taobao "detail close-up" service, get detailed close-up logo.

6. Intimate Reminder

The following figure, this may be a lot of consumers know the use of taboo, but only occupy the details of a small area of the page can reflect our users of the intimate, our professional, why not?

Do the 6 points listed above, I believe you can improve the conversion rate effectively, but the author wrote this article not only to list these 6 points, the next thing to add is listed above the main points of the search ranking contribution. In the above 6 points, provide multi-angle product display, the main image amplification effect, detail feature is Taobao system can directly detect the baby service, Taobao ranked the core of the high and low, mostly depending on the user experience this factor, it is clear that these 3 points conducive to improving user experience and conversion rate, will be the natural ranking of the baby's certain optimization effect.

Therefore, a good baby description can not only improve the user experience and conversion rate, but also directly affect Taobao natural search rankings, to bring valuable free traffic!

Author: a8t Taobao University column-Blue Sky Pavilion from http://www.a8tb.com/wangdian/baobeimiaoshu.html