Shop gege: Alternative entrepreneurs burn 1 million for 20 orders

Http://www.aliyun.com/zixun/aggregation/34734.html "> Domestic electric Business Industry many grassroots entrepreneurs, in just is an alternative."

He is a graduate of space physics at the University of Wuhan, a master of Physics at Cornell University, a PhD in decision science at the Wharton School of the University of Pennsylvania, a tenured professor and professor of management at the University of Texas at Austin, and a vice president of global supply chain, Dell.

Asked about the academic background of science and technology and the impact of the experience of multinational executives on his domestic business, he said he now thinks that many of the things he did before were paving the way for the venture. such as the background of science and engineering so that he is sensitive to data, analytical ability is very strong. Then the experience of doing research requires a lot of innovation, and training his thinking mode of optimizing operation. He later took charge of Amazon's global supply chain and Dell's vice-president, and he practiced the leadership of the world's leading companies.

But in the end, he said, did Kodak finally come crashing down in front of the past success? Looking forward, how to own their own life, not to the previous success into their own baggage, is to play their previous learning, and the 1th shop this organization becomes efficient and competitive.

Through the food, beverages, such as fast consumer goods into the field of electricity, is in the domestic electric business platform of shop 1th unique. Fast elimination products large, heavy, short shelf life and easy to leak loss, the earliest is considered not suitable for e-commerce channels.

But Gege thinks, it is because this thing is difficult to do, only then will have the barrier, completes after the customer to their stickiness and the dependence will be high. Finally, it turns out that customers who buy FMCG have a high degree of activity and loyalty, which provides them with enough customer base to enter the fields of clothing and mobile phones.

In some public occasions, just from not taboo talk about their own entrepreneurial process through some detours. If he had just started to create shop No. 1th, had spent 3 months to do catalog marketing, the result burned 1 million yuan and so on 20 orders. Another such as the beginning of the warehouse, a lot of problems have not been taken into account, the results of the 2009 Explosion warehouse 6 times.

Looking back on these 5 years, Gege said that he had gone a lot of detours, but they have done a very good job: quickly make decisions, found incorrect immediately corrected, and then go to the right road. In the field of electronic commerce, the speed of decision-making is often more important than the quality of decision-making. Because the electric business development time window is very short, does not make the decision quickly, the time does not have, does not have the opportunity to do below.

Gege's alternative is that he rarely lets himself and store 1th participate in the industry's verbal warfare, price wars or hot marketing events. He said he would not start a price war and second would not be involved in a price war. Whether it's for short-term performance goals or to hit rivals, the price war ultimately hurts customer trust. Gimmick marketing is also so, if the enterprise is too addicted to the means of marketing, it will inevitably lose the customer experience, and customer experience is the fundamental e-commerce.

In Gege's view, the E-commerce market is a war, to win the war, not to win one or two battles.

Gege also told a story about entrepreneurship. At that time he and venture partner Liu Mountains to finance, to meet a 30-year-old VC partner. Before they went there, they prepared a very full PPT, the core competitiveness, business model and market analysis written clearly. But they ended up with the VC partner for more than 40 minutes of class, financing also did not get.

When senior executives were qianhuhouyong, to suddenly encounter such a supercilious, Gege said he was on the way back and Liu Mountains did not say a word. He said he was only thinking of one thing: in the future must prove that this person is wrong. "And now it looks like the investor may have lost one of his greatest chances in his life, and probably never will." ”