Shop Micro-Amoy operation to help you play the member marketing

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Micro Amoy as Taobao seize the phone end of the tool, although not as much as the shaking the ground, but has been the beginning of his unique charm. Taobao in the promotion of large sellers, micro-Amoy marketing ability has been verified. As a small and medium-sized sellers, the lack of liquidity, so that the marketing operation is weak, anxious to find new breakthroughs. Micro Amoy and shop seamless combination, can be said to be the gospel of small and medium sellers, can be a good solution to operating costs. These are reflected in the micro-Amoy to the impact of membership marketing.

The following author combined to help other stores operating experience, talk about micro-Amoy membership marketing.

1. Member's absorption

The accumulation of early members is very important, the effect is better to participate in Taobao platform Micro Amoy activities, but the individual recommended is the shop in the guidance of attention, the advantage of this method is to ensure the quality of members. Generally come to the flow of the store are interested in the baby or like a certain style, if you can grasp this part of the sales performance will be a great help. This operation has a premise, the daily traffic can reach a certain number of shops, otherwise there is no meaning.

The guide in the shop needs us to create attractive pictures and content, in the home page and the treasure of the prominent position to guide. Have the condition to make a micro Amoy page alone. The content of the page must be clear to the caller: Pay attention to what you will gain. such as coupons, parcels, small gifts and so on.

2. Cultivate members ' habit of using

Micro Amoy has begun to have members, so how to make use of these members, to bring performance to the store? This requires us to cultivate the habits of our customers. First of all, we have to analyze the membership of the situation, such as consumer grade, hobbies and so on. Micro Amoy Although is a marketing tool, but also a communication tool. We have to play our social skills first. When we slowly through the content to attract users to see the day after, Gesanchaiwu shop promotion nature can bring extraordinary results.

3. Event Achievement Member Marketing

How to mobilize the good member, the activity is essential. The role of activities is to stimulate consumption and improve shop visibility. For small and medium sellers, activities are particularly important. Like I used to give a dress shop planning activities is the micro-Amoy a week to try to wear activities. Every week, a customer with a high activity and a weekly consumption will get a new dress from the store and take a good shine after receiving the clothes. The purpose of this activity is to stimulate weekly consumption, and through customers in the display of new clothes, the formation of authentic Word-of-mouth marketing, two birds.

For different stores of different treasures, the planning of activities are different, is skilled. This point sellers friends can communicate with me.

Micro-Amoy for small and medium-sized sellers, is to seize the mobile end of the customer's key, the later Taobao will certainly be more policies to support. Now start to operate micro Amoy, even if the upfront investment to do is also worthwhile, after all, after the acquisition of Taobao on a single cost will improve a lot. Why not spend a little bit of investment now to preempt the future?

Article Source: Professional micro-Amoy operation Http://www.365shuo.com/weitao