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Are you ready to endure hardship?
Shop mother will endure hardship put in the soft writing of the first article to prepare for a reason. If you just want to change the title and make a paragraph arrangement, skip this article.
Hour writing is always difficult to write, writing a composition is a difficult thing, and the creation of the soft text is actually write composition, want to break head also want to think, only want to be able to open the train of thought more quickly, of course want to break head also can't think out is very painful, shop mother now also often this distress, but stick to finish the article, Regardless of the quality of good or bad, are small have a sense of achievement, this is the process of practice, but also a creative proficiency of the process, it is necessary to insist that it is really necessary.
Midnight is a potluck.
Do you know the four basic types of soft paper?
Soft Wen and composition, there are several types of fixed article, shop mother simple introduction of four kinds of basic types, master the use of these types of style can be completed from the primary to intermediate sublimation.
1. Story: is a story, the story of the true and false can not be too much to consider, but the story to be fun, and content to be integrated into the product or website you want to promote, and this promotional product to the theme of the story to meet the content.
2. Dialogue: In the form of interview dialogue, in a question and answer to the introduction of promotional products, if there is no real news media coverage of it, then you can ask yourself, ah, shop mother used this way, the same, the key point is to around their own promotional products, do not ask the question.
3. News: fusion of their own promotional products around hot topics, this is a mode of journalism, in addition, there can be no news to create news, and the subject of the news is not a hot topic of society, targeted at is a very clear promotional products, this is a kind of news model, two kinds of choice can be, there is no need to do two kinds of news body fusion, Waste of time.
4. Comments: The focus is not on creating events, but on commenting on an existing event, which can be a bad, positive and counter-productive one, and can be useful if it is to produce public opinion, even if it is disputed or challenged.
Do you have a certain ability to express your words?
Your text can temporarily not have "mountain without ribs, heaven and earth, only dare and June" or "Jiangdong waves Amoy" moved and boldness, but the most basic ability to express the word or need, after all, the soft text is based on characters.
Soft Wen is to write with others to see, the core of soft----promotional products, this is related to their immediate interests, so you write something, you can not just look at the cool, and the reader is confused, this problem in the early stage of the Novice's soft writing often appear, they often think, from beginning to end the accumulation of gorgeous rhetoric, will make the article to add points, and for the promotion of goods, perhaps because of the particularity of the product or unfamiliar, but only a stroke, and eventually lost the value of the soft text.
Should be simple, concise text, to promote products as the center to expand the description of the text, at ordinary times can pay more attention to the accumulation of learning, but also more independent of the analysis of information exercises, we will explain the following.
Do you have good learning desire and analytical skills?
Good written expression is a kind of ability, and more important is the desire to learn, such as reading newspapers, watching news, watching ads and so on, you can accumulate in the process of watching, this accumulation is a learning process, and in the accumulation of a lot of information, you need more powerful analytical ability to take its essence, to the dross, and blindly to collect compared to the accumulation, this is the sublimation of learning.
For the creation of product soft article analysis, for example, this piece of news if I use to promote my product, where should I find the point of entry? What should I do if I write this ad? If you position yourself in a merchant's position, can I analyze what the consumer needs to know from more professional information, After positioning themselves in the consumer's position, can you analyze the needs of the whole market? Give yourself some "if", and then from the "if" to "then I will", this is the focus of the analysis process and difficult points, do not insist step, the results of the good or bad for a period of time is not important, The important thing is to have this idea and take the initiative to practice, which requires persistence.
Will you make a summary of yourself?
The last step is to understand and long practice accumulated work----Summary, after completing the creation and release of a soft article, no matter what kind of carrier is published, pay more attention to the reader's comments and the volume of the media reprint, through this process of systematic review, will be positioned in the reader's point of view on the article for reconsideration, Read again, from these comments to find the law and the focus of the reader's attention, whether it is to agree or to dispute, all need to transform it into a new cognition, and gain experience.
The above suggestions are summed up as a few words, namely: hardship, learning, accumulation, perseverance, shop mother is also in the process of repeated. The creation of soft paper takes time and a lot of practice accumulation before it can be promoted, although do not need in outdoor wind and sun, output sweating, but a long time of thinking is a kind of labor, so have to endure hardship in the heart to prepare, and in such a large number of mental work to learn and accumulate, each person's operation method is different, So shop mother can not very clearly point out how to do, but the direction of the same, regardless of good or bad, even if only one day, this is a kind of experience, as long as stick to it, there will always be great progress.
This article by the Shop Mother (www.dpmama.com) original editor, please observe and respect the industry rules, reprint reserved copyright.