Shop number 1th loses too much of the 1-second kill.

The 1th shop anniversary, launched a daily second kill activity-"1 yuan seconds to kill." It is to use 1 yuan to buy goods at a lower price than the original price. However, during the whole July of the period, every day at a certain time will be introduced a plateau price of goods for 1 yuan seconds to kill, and immediately cash.

July 1 has launched two of the plateau price of goods 1 yuan seconds kill activities, respectively, is a well-known brand of the toaster and a well-known brand of double door refrigerator. Each item in the official description provides only one piece of the activity for the second kill.

According to reporters in the well-known forum of users in the statistics, starting 16 o'clock seconds to kill. A few seconds of time, the United States, the oven was killed dozens of seconds or so, and the original price of 1399 Yuan Hisense Double Door refrigerator was also killed more than originally scheduled 1 plans, according to the reporter rough statistics, there are dozens of netizens in the forum to show off. Some netizens calculate, if according to the wrong order delivery, store 1th to lose millions of dollars.

Online shopping crisis or deliberate speculation

In recent years, e-commerce websites frequently appear similar errors, causing a lot of controversy, seriously torture E-commerce website integrity. At the same time, the network trade scale sustained rapid growth, the domestic network shopping industry has long been faced with the credibility of the "bottleneck" test, the occasional fake, fraud and other phenomena seriously restricting the Internet users of online shopping trust and satisfaction.

It is reported that shop 1th is a set up in 2008, Integrated E-commerce shopping site, positioning for the "family life integrated Shopping services online mall", designed to provide home users with one-stop shopping services. It is often compared with supermarket chain giant Wal-Mart. At present, No. 1th store in Shanghai has 50,000 square meters of storage centers and nearly 20 distribution points in the city, is the entire Yangtze River Delta's largest comprehensive network shopping mall, the expansion of Beijing, Shanghai and other cities are very fierce pace. Since July 2008, since the site online, shop 1th to the monthly growth rate of not less than 30%, sales growth of 27 times times the first year, the second year of growth of 16 times times, the industry as the fastest-growing company.

With such a mistake, there are comments that this should not be the "unintentional work" of such a company. No wonder there are many netizens in the explosive material posted in the comments: Shop 1th is in the hype, deliberately taking advantage of the hype activities.

And when it comes to online shopping sites hype the most classic case, should be regarded as Taobao "Villa Seconds Kill" event, the overwhelming news let Taobao boarded the major media headlines, do not know Taobao netizens know, do not understand the net to buy Internet users began to consider online shopping, inadvertently inserted willow shade effect also appeared.

With the development of E-commerce in China, the first quarter of this year, the entire E-commerce market transaction size has exceeded the trillion. The total, which was 260 billion last year, is forecast to exceed 600 billion per cent this year.

Although the limited time to buy a second kill, such as the fun of the physical or standardized services of the network to buy E-commerce enterprises to bring good word-of-mouth, often often because of an event and short, "Second Kill", "bought" and other activities are "wearing shackles dance" marketing behavior. Some industry experts believe that for E-commerce Enterprises, word-of-mouth and credibility more important. E-commerce website major wrong price problem continues to occur, grilling the integrity of enterprises, but also for China's e-commerce technology issues, put forward a serious issue.

After a number of e-commerce companies have made a mistake to find ways to refuse to acknowledge the validity of the order, this time has been "good faith" for the operation of the 1th store will make what decision, and wait and see.

Attached: e-commerce website major wrong Price gate in recent years

June 25, 2009 Night from 11 o'clock to 26th 7 o'clock in the morning, The Dell Company's website will be the original price of NT $7500 19-inch display mistakenly marked as NT $500.

In the early hours of July 5, 2009, The Dell China Taiwan website priced 60900 NT dollars for the same type of laptop, and the red or blue models were priced at NT $18558.

December 2009, the remarkable Amazon happened "25 Yuan Door", the original price of thousands of yuan products priced at 25 yuan.

January 23, 2010, the excellent net will be a 559 yuan of the original price of 320GB mobile hard disk marked as 118 yuan.

June 3, 2010 Jingdong Mall Knife Door Event

April 7, 2004, IBM China's official website will be worth about 2000 yuan Burner mistakenly marked as 1 yuan.