Shop popular domain name marketing for brand management to find ways

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"Online shop" increasingly hot, some dedicated to the shop to provide CN domain name promotion of the shop quietly emerged, by the "shopkeeper" of all ages. These small shops can help the online store to choose a simple and easy to remember the net masterpiece for online brand logo, farewell to the past long, difficult to remember the shop address, for the shop "brand management" found an effective way.

According to the fourth session of the Network Business Conference statistics, the number of China's network of more than 15 million, compared with the more than 4 million in 2004 to achieve a burst of growth. For many personal network operators, how to stand out from many shops, in the market more "cake", it becomes imperative.

It is understood that online stores commonly used Word-of-mouth marketing, by the effect of word of mouth to increase customer. At the same time, access to trading sites of hot recommendations, participation in the promotional activities of the site and other ways, but also to make their own shop "face" one way.

"In fact, to promote through the recommendation of the Web site, pay the price will not be small," said a long-time engaged in online trading, Mr. Chen says, the promotion of personal shops is now mainly rely on customers to actively click and mouth. The problem with Word-of-mouth, however, is that Web sites are generally more verbose than they are easy to remember.

As a result, some online shop owners, in order to let customers remember themselves, took a variety of measures. Some people are happy to post in various forums, some people use instant messaging tools, Mass, friends to help recommend. Others are more labor-saving, they register a brief CN domain name for their store, and get a good result.

A woman accustomed to online shopping, said she now often visits a shop called "Meimei wardrobe", because the owner registered mmyichu.cn, well remember, retain a lot of repeat customers. It is understood that such as "Meimei wardrobe" to use the CN domain name as a brand of online shop is not a small number of online, like "I Love Mobile Phone" (5isj.com.cn), Ya Ya Fashion (yayass.cn), air-conditioning stores (ktzm.cn) and other applications everywhere.

Marketing experts believe that the rapid growth of e-commerce, so that individual stores to seek personalized, branded marketing needs greatly increased, while they are extremely sensitive to cost, like traditional enterprises that extravagantly is obviously unrealistic, low cost is the first factor they consider marketing methods, 1 Yuan of the CN domain name for these personal owners can imagine the attraction.