Shop sellers how to optimize product description to improve turnover rate

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Product description is the buyer decided to buy products, an important factor, a good baby description can arouse the buyer's desire to buy, so that the product is very trusting, Hao do not hesitate to buy down, at the same time a good baby description can also enable buyers to understand more product characteristics, driving other related product sales. So baby description, in the shop optimization accounted for the proportion.

Optimization of Product Description entrance

Taobao shopping, there will always be a person into the seller baby. According to the purpose of clarity, the buyer can be divided into two types, namely the purpose of the clear type and the purpose of vague type, the purpose of the buyer is very easy to find what they want, and the purpose of the ambiguous buyers when the seller gives them a sufficient reason for consumption, they may produce the purchase behavior. There is a clear purpose of the seller into Taobao shopping, usually through 3 of the way to find the baby: ads, follow Taobao column under the network to find single, through the search bar input keywords to find a single product.

If it is through the advertising page into the seller's shop, the buyer then see is the whole shop decoration style or Baby details description page. If you are looking for a single product through the Taobao column, or search for a single item by keyword searching, the room for selection will be larger. Your baby want to stand out from these treasures, you need to do the following work:

1, the appearance of the small picture of the product

Product map display is to attract buyers to enter an important window. Therefore, when drawing, as far as possible the image processing more exquisite, so that the baby itself more impact.

It is better to write the product effect than to put it alone, because it is more direct and more readable. But now the city of small rabbit rules can only use white map, can not splicing, so the mall kind of baby can only through their own products to speak.

2, Baby description title optimization

Title keyword, that is, the buyer in the search bar often input words, only use these search frequency high words, your baby can yo may be found by buyers.

3, baby description of the optimization

Search engines tend to favor with the text, baby description of the more text, contains more keywords, the ranking is also relative to the previous. The density of the keyword is less than 8% of the overall, if the keyword added too much, search engine will cheat for the cause of its shielding.

4, Baby Price

The impact of the price on the buyer's purchase depends largely on what kind of product is purchased. Generally Taobao shopping, there will be a kind of psychological benefits. Because of the different purchase channels, resulting in uneven price sellers. Many people should have had such experience, in the store fancy a dress, so the number and color down, in Taobao search. Click the price to rank, comprehensive consideration of various factors, indeed more than the real store concessions, so the purchase. Of course, for the effectiveness of products, price war is not a wise choice, if the effect, many people are willing to pay a high price to buy. For powerful products, to create brand awareness and recognition is the most important.

5. Product Location

Because of the particularity of online shopping, generally need a transport process, buyers in the purchase, the same treasure, the general will have the mentality of the nearest principle.

6. Recent Sales volume

Recent sales are the baby's overall effect of the most direct reflection, is the baby evaluation, the buyer to serve the comprehensive experience of the delivery progress, but also to stimulate subsequent buyers continue to buy a favorable weapon.

7. Consumer Protection

Taobao shopping, many people will have such a psychological: baby I bought, money I also paid, but sent out of the baby and I like the discrepancy, or fake, and after-sale, and so a series of problems how to deal with. Add consumer rights and interests protection, add "truthfully described" "to match three" "seven-day refund", there are Taobao backing, is undoubtedly to the buyer to eat a reassuring, the original purchase obstruction factor has become a sense of security.

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