Shop sellers over the death of frequent entrepreneurs said "the pressure of Alexander"

July, the 24-year-old Hangzhou shop woman shopkeeper "Ai Ying AJ" because of overwork in sleep sudden death. This has again aroused public concern about the health of shop entrepreneurs.

Every day to talk with hundreds of people, not to drink water to the toilet, is not the day and night is black and white upside down, the farthest distance is 200 meters away from the supermarket. This is the recent release of the online shopping practitioner report describes the survival of the shop customer service. The report shows that half of the people working more than 12 hours a day, almost all have been scolded by customers experience.

Because of the low cost of opening an online shop, many young people choose this way of doing business. In the interview, the Chinese Youth Daily reporter found that some shop entrepreneurs have expressed their "pressure Alexander."

No hard work is going to be eliminated.

Yang is an online pet shop owner, his shop has reached the level of envy, but he told reporters that the industry pressure is too big, poor sleep quality, work intensity, work 8 hours a day is far from enough. "In my mother's opinion, we are not a pedestrian death or premature death." He admits that shop owners will continue to die, "is not a very individual thing."

June 2011, 25-Year-old Taobao sellers sensitive died of excessive fatigue. The afternoon of the death Express to knock, no one opened the door, and left. The next day sensitive family call, also no one to answer, parents a bit strange, call the landlord, landlord opened the door found sensitive died in front of the computer, posture is lying, the body has begun to rot.

In the face of these news, 28-year-old boutique woman shop owner Itsuki appear detached indifferent many. He said: "In fact, the death in all walks of life have occurred, but open shop in many people's eyes have been very smooth, very tidal appearance, once the accident to let people realize that the original shop is very difficult." ”

In the self-proclaimed "otaku" Itsuki eyes, open shop need to know how to manage their lives, to maintain a common heart. "Life is precious, do not put all things on their own body, the work is not so desperately." ”

Wang, a graduate of Shanghai Jiaotong University, is waiting for a graduate admission notice from a university in the United States, and she is running an American brand shopping store with her boyfriend. In Wang View, open Shop Although enter the threshold is very low, but to deal with a lot of relationships, such as to balance the website platform, buyers and other interests. "Open Shop has a lot of invisible things, whether it is to enter the top of the website recommendation list or release activities, want to make the shop bigger, each step will need to spend money." "Wang that the industry's competition is also very cruel," you are not hard, you can only be eliminated.

Every shopkeeper is a versatile player.

Yang originally opened the physical store, but from 2008 began to concentrate on the operation of the shop. Looking back at the initial state, he even described it as "not a human life."

Shop just started, processing orders, assessment sales, return, refund, financial management, etc., need to yang a person to do. "At that time I was living alone, the house was a mess full of goods, feet can not plug in." Computer in front, people sleep on the edge of the table, and sometimes the chat software rang, people will be conditioned to bounce up. Yang said it was a fear of missing the business, but it was also interrupted by the pop-up advertising window.

At present, Yang's shop has 12 employees, he divided the staff into 3 groups, 4 people in the packaging group packaging, 4 people responsible for warehousing distribution shipments, 4 female employees responsible for online sales consulting, working hours every morning 9 to 5 o'clock in the afternoon. As a boss, Yang has many things to do. Taking photos of new goods, using computer software to repair drawings, uploading to shop pages, and writing product descriptions, these things will take up an afternoon of his time. 5 o'clock in the afternoon, staff work, he will arrange one or two customer service value night shift, customer service at 11 o'clock hours, Yang will be at home on line, on duty to 3 o'clock in the morning.

Yang told reporters that he felt open online shop in the most difficult, "for example, open shop in Taobao, such as I opened the Pet shop, level in the 1~3 of the most difficult crown." At that time the money was not enough to feed too many people, orders suddenly more and less unstable, the shopkeeper almost complete all the work. "He thinks these shopkeepers are very concerned about the credibility, will be nervous about each of the customer's evaluation, this period of the owner of the most prone to excessive fatigue problem."

Itsuki operating the three crown Taobao shop is in Yang said the "toughest" period. Itsuki's team has 15 people, most of them are walking together with the entrepreneurial partners, "we do not have a very specific, very formal schedule, we are all trying to do their own things well before rest, so most of the morning 9 points in place, night 12 o'clock to rest." Itsuki live in the dormitory next door, although the rest of the law, but for no day of Itsuki, his biggest entertainment is in the office to see the film.

Many shop owners have other jobs, they use their spare time to open the shop, Wang and boyfriend opened the shopping shop is so. Wang's boyfriend in the IT industry, he will be after work every night to start running shop, the customer's advice to answer. "Can sell 40~50 clothes every month, can earn 2000~3000 yuan, have profit is good." Wang said she and her boyfriend have a clear business goal of running an online shop, but will not sacrifice their health to make money.

Choose to hang out or leave

According to the China e-Commerce Research Center recently released a report, Taobao existing professional sellers more than 6 million, daily new registration nearly million, stop or close the number of sellers daily.

For this data, Taobao public relations director Huruan to media, Taobao is not only a form of shopping, but also a kind of life, not every open Taobao shop are professional sellers, there are many sellers themselves have their own work and career, Taobao open shop more for interest. For young Taobao sellers "overwork Death" news, Huruan also remind the vast number of sellers, cause again important, also don't overdraft life, pay attention to the physical situation.

"I often say to other sellers: Cherish life, away from the shop." "In Itsuki eyes, the best way to work is to open an online shop as a way of regulating life, not blindly chasing sales, profits, but most sellers or through open shop business, as the cause of the starting point, pay hard to be inevitable."

Itsuki Frankly, open shop pressure once let oneself waver, he don't know is worth to continue to insist, "inventory backlog too much clearance, team expansion too fast to lay off, the prospect of too good need to adjust, these pressures let people sleep, can't eat." ”

The topic of overwork also caused the shop sellers to their own health concerns. Active in the shopping site of the shop operators, mostly 20~40岁 youth, Taobao released this year, a survey also showed that Taobao open shop for a living means of the shopkeeper, the average daily working hours reached 10-12 hours, some even reached 14-15 hours.

As a graduate of Fudan University, Yang is one of the first to pay attention to e-commerce. "If you care about the body, do not open shop." 40 years old before the life of money, 40 years old after the exchange for life. "He believes that it is impossible to open an online business, and it is impossible to arrange work and life rationally."

"Through the opening of the shop there are two ways to escape, one is big jump out, dig into the first bucket of gold to invest in the entity shop or into other industries, and the second is to sell the store directly do not do." Yang said, there are many years of shop owner reluctantly, thousands of yuan to sell the shop.